Beruflich Dokumente
Kultur Dokumente
in the
workplace
Is it risky
business?
Social Media
Strategy
Target Audience
Listening
Data Collection,
Analytics
Objectives
Answering
Capacity
Social Tools
Policy
Content Strategy
Iterative
Influencers
Individuals
Consumers
Influencers
You must provide value to influencers so that
they will promote your message;
Objective is not necessarily to have influencer
purchase;
Ideal outcome is that they forward positive
message soon and often!
Consumers
In the past, traditional media was used to deliver
Individuals
Alternatively, release a series of brandrelated posts, creating reviews that are read
after being picked up by individuals using a
search-engine
Statistics
53%
Pew Internet
2011
50%
eMarketer
2011
eMarketer
2011
200 Mil
Twitter 2011
110 Mil
Twitter 2011
Silent Gen
1925
1945
Baby Boomers
1945 - 1964
Gen X
1965 - 1977
Gen Y
1978 - 1995
Tagline
When in
command,
take charge
Live to work
Work to live
Values
Work itself,
and
colleagues
Respect,
empowerment,
challenge &
growth
Work/life balance,
individualism,
entrepreneurial
Technology
Immediate feedback
& payoff
Hard work pays off
Technology
Preferences
Work with
strong leaders
Results oriented
work environment,
stability
Harmonious work
environment.
flexibility
Challenging
meaningful work,
high expectations of
success
Relationship
to employer
Willing to learn
new skills
Be included in
decision making
Not intimidated by
authority
Little loyalty to
employer
Generation Y?
The problem with todays youth is
that they think they know everything,
they are impatient to make their mark
and change the world and just want
the older generation to step aside and
let them take over before they have
even learned what needs changing
Anonymous
Introducing the C
Generation
Connected
Communicating
Content-centric
Computerised
Community-oriented
Always
Clicking!
To be technology enabled
The Benefits
Risk
Opportunity
Human Resources
IT
Legal
Marketing
Customer Service
PR
Negligible
Unfiltered communications
IR
Selective disclosure
Better shareholder
communications
www.erickSchwartzman.com
Loss of control
Companies can no longer control the message
Productivity Loss
Unnecessary downtime
Distracting
Diminished
performance
Down time
People who surf the internet for fun, for less than 20% of their
time 9% more productive than those who dont.
Dr Brent Coker, a lecturer in Marketing at University of
Melbourne said:
The enjoyable stuff is better for people than mundane
stuff.the more escapist relaxing type of feeling (the better).
Reading what your friends are saying on Facebook, playing a
little Mafia Wars, or whatever, and then getting back to the job.
Royston Seaward, partner, Deloittes technology integration
practice, said:
There are now many companies looking at taking social media
and seeing how they can apply it internally, to connect people
across the organisation. This is being driven by staff and teams
working together, taking the initiative themselves.
Develop
guidelines for
governance,
aligned with
strategy and
goals
Macanta Consulting 2011
Develop internal
process to
provide a flexible
and responsive
approach to
managing Social
Media
Create policy
documentation,
and a
communication
and education
plan for new
governance
approach
Knowledge management
Performance Management
Case Study #1
The Results
Case Study #2
Linkedin accounts
Twitter accounts
Regular blogs
Regular White Papers
Monthly Podcast
Results
Signed up:
Summary
Thank You
breed.lewis@macanta.com.au