Telecom infrastructure

Market trends : Quality

SUBMITTED BY
VIVEK ARYA
JAGJYOT SINGH
 OBJECTIVES OF TELECOM
PRICING
• The interests of consumers are promoted by
improving efficiency through cost-reduction and
quality-improvement, and introduction of a wide
range of products at competitive prices.

• The objective of providing access to telecom

services to all at affordable and reasonable prices
is similar to the objective of universal provision of
(or access to) telecom service. This objective
would require subsidization of the service to
certain parts of the country, or to certain users.
 
 LINK BETWEEN TELECOM
OBJECTIVES AND PRICING
• Telecom prices should encourage
efficiency, provide financial viability
for the operator, and promote
investment and new services in the
sector. At the same time, the price
mechanism should curb the possibility
of anti-competitive behaviour in the
market.
MOBILE NETWORK QUALITY VIS
A VIS PRICING
• Most important consideration for
users while selecting a service
provider.
• Lack of knowledge to the users due
to the non availability of information
regarding the network quality.
• Mismatch between the consumers
and service providers.
 OPPORTUNITIES FOR SERVICE
PROVIDERS
• Network quality is considered
important aspect by users
• Educate the users about network
quality rather than only
concentrating on pricing.
• It helps in acts as a market
differentiator in a intensely
competitive market.
 REASON FOR SUBSTANDARD
NETWORK QUALITY
• Scarcity of spectrum- which leads to
the congestion of network.
• The networks performed dismally
which adds to the dissatisfaction
among the consumers.
 PRICE WARS
• To gain larger market share – service
providers reducing tariffs like anything.
• It leads to the lower ARPU.
• Irony of price wars is that market share of
telecom service providers doesn’t reflects
the network performance, which is going
worst day by day due to the non availability
of required spectrum.
 QUALITY OF SERVICE
PERFORMACE BENCHMARKS
• SET BY TRAI
• TRAI has defined various quality benchmark
parameters (call drop rate ) to increase
operational efficiency and to achieve high
quality of mobile services.
• These bench marks help in establish a
relation between QoS and pricing strategy
and use this information as a competitive
tool.
FUTURE TRENDS IN IMPROVING
THE QUALITY OF SERVICE
• MNP( mobile number portability)
• It is a fundamental prerequisite for competition in
telecom industry.
• Competition in indian telecom industry is already
intense. The beneficiary will only be customer.
• MNP will reward customer with best customer
service, network coverage and service quality
 CONTINUED
• It will also enables the businesses to
save time and expenses on
advertising the changed numbers.
• It will creates new opportunity for
technology development.
 What is quality in telecom
infrastructure?
• Which Provides:-
1.Seamless network.
2.Low network breakdown.
3.Fast transmission of data.
4.Continually Supportive and reliable
equipment.
5.Low downtime of data centres and
operational facilities.
 How it is given?
• By Adoption of :-
Latest technological infrastructure.
• By installation of:-
Quality active telecom infrastructure.
Supportive Equipments.
• By maintenance of:-
• Passive telecom infrastructure.
 Adoption: Latest Telecom
Infrastructure
• LTE (Long Term Evolution) :
• LTE is a step toward the 4th generation (4G) of
radio technologies designed to increase the
capacity and speed of mobile telephone networks.
• Where the current generation of mobile
telecommunication networks are collectively
known as 3G (for "third generation"), LTE is
marketed as 4G.
• LTE is a set of enhancements to the Universal
Mobile Telecommunications System (UMTS) which
was introduced in 3rd Generation Partnership
Project (3GPP)
 Installation: Quality Active
Telecom Infrastructure
• Base stations.
• Microwave Radio Equipment
• Switches.
• Antenna.
• Transceivers.
• Used for telecom signal processing and
transmission
• Quality equipments Adds to Network Quality
 Why Network quality is
Important?
• Because:
• Network quality concerns remain
one of the primary reasons why
customers switch operators and
the churn remains an important
cost driver for the operators.
 Example : GTL Infra
• almost 70% of mobile voice calls and a similar
portion of mobile data usage in India are
expected to originate inside the buildings.
• However, users are experiencing poor
connectivity inside the buildings.
• GTL Saw it as major opportunity and are likely
to wire at least 700 major buildings in metros
by deploying In-Building solutions (IBS).
 Installation of: Supportive
equipment
• Market Trends:
• Femtocell.
• FSO
 Femtocell
• a femtocell—originally known as an Access Point
Base Station.
• It connects to the service provider’s network via
broadband (such as DSL or Cable);
• allows service providers to extend service coverage
indoors, especially where access would otherwise
be limited or unavailable
• current designs typically support 2 to 4 active
mobile phones in a residential setting, and 8 to 16
active mobile phones in enterprise settings
 Maintenance of: Passive
telecom Infrastructure
• Towers
• Shelters
• Electric Supply
• Ducts
• Easements

Concept: Redundancy
 Redundancy in DATA
CENTRES
• Reliability, High Availability, Serviceability,
modularity and flexibility are key design
parameters.
• Always Endeavour to achieve 5 nine
99.999% availability which is not easy to
achieve and it actually points to about 15
min of downtime during year.
 Classification of Data Centres
into various tier acc to
availability
Redundancy Availability/Do
wntime
Tier1 Single path for no 99.671%/ 29
power and hours
cooling
Tier 2 Single path for Redundant 99.741%/ 22
cooling and components hours
power
Tier 3 Multiple active Few paths have 99.982%/ 1.6
power and redundant hours
cooling components
distribution
paths, one active
path at a time

Tier 4 Multiple active Each path have 99.995%/ 15 min

power and redundant
cooling component