C reatin g an on lin e b u sin ess u sin g social m ed ia

Tanner Catrett, Antonio Dixon,

Brandon Goode, and Capi Uyechi
CUR/516
Dr. Lissa Goya
September 4th, 2015

Course title

How to begin creating a social media online

business and market through social media

Session title

Creating Your Social Media Online Business 101

Perform ance objective

Upon completion of this lesson, the student

trainer will understand the concepts and
importance of taking all steps in creating a
social media business

Approxim ate tim e to com plete lesson

When taught as written, anywhere between 1

to 4 hours

Specifi
c objectives
Learn what social media platforms are available
Students will compare and contrast Internet marketing strategies
and traditional marketing strategies
Students will describe the effects of marketing for an online
business
Students will learn how to analyze a web competitor
Students will learn how to understand online consumers

Preparation:
Essential Knowledge and Skills Correlations:
This lesson, as published, correlates to the following
essential knowledge and skills. Any changes/alterations to
the activities may result in the elimination of any or all of
the essential knowledge and skills listed
Students demonstrate online and off-line marketing,
including establishing a web presence
Students are expected to: Create and design a website for
a virtual business office, determine appropriate marketing
and advertising of a virtual business office and describe
steps to successfully market a virtual business office

Preparation:
Interdisciplinary Correlations:
English: Reading/Vocabulary Development determine the meaning
of grade-level technical academic English words in multiple content
areas (e.g., science, mathematics, social studies, the arts) derived
from Latin, Greek or other linguistic roots and affixes. Infer word
meanings through the identification and analysis of analogies and
other word relationships.
Reading/Media Literacy evaluate the interactions of different
techniques (e.g., layout, pictures, typeface in print media, images,
text, sound in electronic journalism) used in multi-layered media.
110.33(b)(12)(C) Reading/Media Literacy evaluate the objectivity
of coverage of the same event in various types of media. Evaluate
changes in formality and tone across various media for different
audiences and purposes.

Preparation:
Occupational Correlations:
Tasks:
Measure the effectiveness of marketing, advertising, and
communications programs and strategies
Gather data on competitors and analyze their prices, sales,
and method of marketing and distribution
Collect and analyze data on customer demographics,
preferences, needs, and buying habits to identify potential
markets and factors affecting product demand
Soft Skills: Category Flexibility, Oral Expression, Fluency of Ideas

W hat is needed

Laptop or computer
Smart Phone
Paper
Markers
Pencils/Pens
Self confidence

Learner preparation

Ask students if they use social media

What pages to do they subscribe to now or
follow
Do they follow any businesses on social media
How often do they purchase something they
see on the internet
This can last as long as you want it too, as long
as time permits

Step 1

Have students list pros of having an online

store
Have students list cons of having an online
store
Have students list pros of having a traditional
store
Have students list cons of having a traditional
store

Step 2

Go over results from step 1

Ask the trainee why they feel this way about
traditional
Ask the trainee why they feel this way about
online

Step 3

You will give a business model of your choice

Clothing, jewelry, supplements, car parts, etc.
You will choose a social media platform
Facebook, Instagram, Snapchat, Fyuse,
Myspace, etc.

Step 3 continued

We will speak about starting a fitness clothing

business for men and women lets call it
Muscles and Donuts
We will use Instagram as our social media
platform

Step 4

Create or login to the social media platform

and make sure the name is available for your
clothing company Our Example Muscles and
Donuts

Step 4

Instruct the trainee that if the name they

desire is not available, try adding a period or
underscore at the end or beginning of his or
her company or name.
Example: musclesanddonuts was not
available, so we created
musclesanddonuts_,which was available

Step 5

You will now have the trainee upload pictures

to their Instagram profile to include a profile
picture. To ensure the account doesnt look like
its brand new or never used, instruct trainee to
upload at least 9 pictures 6 pictures of their
products they will sale, and 3 pictures of
random pictures that are either funny,
inspiring, or just catchy.

Inform them

That just from the look and feel of a page, they

can attract potential customers or push them
away.