Presentation by

Mana Ram

Definition

CSR is about how companies manage the

business processes to produce an overall positive
impact on society.
Corporate social responsibility is a form of
corporate self regulation integrated into a
business model CSR policy functions as a built-in,
self-regulating mechanism whereby a business
monitors and ensures its active compliance with
the spirit of the law, ethical standards, and
international norms. CSR is a process with the
aim to embrace responsibility for the company's
actions and encourage a positive impact through
its activities on the environment, consumers,
employees, communities, stakeholders, and all
other members of the public sphere who may

Corporate Social Responsibility

CSR in Equation Form Is the Sum of:

Economic Responsibilities (Make a profit)
Legal Responsibilities (Obey the law)
Ethical Responsibilities (Be ethical)
Social Responsibilities (Welfare)

The publication mentions 6 core elements to be taken into

consideration while designing CSR policy for any business:
1.
2.
3.
4.
5.
6.

Care for all Stakeholders

Ethical functioning
Respect for Workers' Rights and Welfare
Respect for Human Rights
Respect for Environment
Activities for Social and Inclusive Development

CSR MANDATE COMPANY BILL 2013

Possible CSR Activities (Schedule VII)

Schedule VII of The Companies Bill draws attention to

an illustrative list of activities that can be carried out
under the CSR Agenda;
It could be worthwhile to concentrate our energies on
some aspects of development where tangible results
can be achieved within a relatively short period of time;
Some of these areas could be:

Toilet and Sanitation Facilities in rural schools,

particularly for girls;

Education Projects;

Provision of Health Facilities;

Combating Malnutrition;

Skill Development.

Corporate India: Drivers of Economic Growth

The Indian economy has gained a lot from the role that
corporate have been playing. In recent years they have
become:

Key drivers of economic growth;

Delivery mechanisms for change;
Agents of innovation.

Indian corporate houses today are pervasive and have

tremendous reach cutting across geographies, ethnicities,
culture, languages etc.

CSR focus Action-Areas in India

POSITIVE IMPECT

Environment
Education
Employment
Social welfare
Rural development
Economy development
Health care
Womens empowerment

Drivers of CSR
The shrinking role of government
Demands for greater disclosure
Growing investor pressure
Competitive markets

Benefits of CSR
Strengthened brand positioning.

Enhanced corporate image.

Increased ability to attract, motivate, and retain
employees.
Increased sales and market share.
Increased appeal to investors and financial
analysts.
Government support

WHERE INDIAN COMPANY STANDS?

Company

Revenu
e

Avg PAT

Actual
Spent - CSR

2% of PAT

Indian Oil

442,459

7,783

83

156

Reliance
Industries

368,571

21,138

288

423

Tata Steel

135,978

3,895

146

78

TCS

48,894

8,935

51

179

Grasim
Industries

27,899

3,395

16

68

Cairn India

11,861

5,108

NA

102

HDFC Bank

27,606

4,108

NA

82

Oil India

17,215

2,988

50

60

Infosys

33,734

7,128

26

143

FRAMEWORK CSR

SOME CSR EXAMPLES

TCS
ITC
INFOSYS
MAHINDRA
ICICI BANK
SBI BANK
HERO MOTOCOP

AIRTEL
LARSEN & TOUBRO
LTD (L&T)
INDIAN ALUMINIUM
TATA
RELINCE INDUSTRTES
BIRLA GROUP

 10000 crore flow a year spend

TH

AN

YO

Corporate Social Responsibility (CSR)

Evolving Viewpoints
CSR considers the impact of the companys
actions on society (Bauer)
CSR requires decision makers to take actions
that protect and improve the welfare of
society as a whole along with their own
interests (Davis and Blomstrom

CSR also known as

Sustainable Development
Corporate Citizenship
Triple Bottom Line
Business Ethics
Sustainable Business Practices

Private Sector Perspective

Corporate Social Responsibility is not a
cosmetic; it must be rooted in our values. It
must make a difference to the way we do our
business.

CSR A New Paradigm

To think comprehensively and systematically about
The role of business in development
The manner in which the business is conducted
Corporate Governance
Poverty alleviation
Corporate contribution to peace and war against terror
Business, government and civil society partnership- common
ground and collective action