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Kultur Dokumente
Consumer Behavior
Culture
The
Examples
beliefs
Western music is entertaining.
Classical music has relaxing/ soothing
effect
customs
values
Elders are given respect and consulted
before
major investments like Housing, Land,
The characteristics of
culture
Culture
satisfies needs
The characteristics of
culture
Culture
How
culture is learned
Formal Learning
Informal
is learned
Learning-4 G
Technical learning
Enculturation
Acculturation
The characteristics of
culture
Culture
Belief
is learned
in God
Respect for elders
Acceptance of arranged marriage
Living in joint families
The characteristics of
culture
Culture
It
is shared
(culture)
Examples :
Burgers
Western music
Jeans
The characteristics of
culture
Culture
is not static *
New
What is
In
What is
out
Maggi
Chocolate
Mithai
The characteristics of
culture
Cultures
different
Elements
Cultural Values
We identify a number of
values
that affect
consumption behavior.
Self oriented
Environment oriented
Other oriented
core
Who
Consumer Trends
Baby Food in China
33.5%
market
narrow.
India , China and Korea family includes
parents, grand parents, cousins, nieces
and nephews .
Adolescents are likely to seek parental
advice in making purchases.
Diversity/uniformity
Indian
Cleanliness
Americans
Growth rate
Skin Care
15 %
15 %
Mens Grooming
12 %
Colour Cosmetics
15 %
30 %
Tradition/ change
India
In
Nature
India
Vico
Active /passive
Indian
families discourage
children taking sports. Indian
families encourage devote time
to studying.
In
No Big Mac
Maharaja
instead Big
Sub Culture
Sub
EXAMPLES
Geographic region
Age
Gender
Female, Male
Occupation
accountant, doctor,
electrician, engineer
Social class
differences in consumers
consumption behavior
Tea Coffee
Meat Dog Meat
Warm cloths
Soap consumption in South is highest
Food- Wheat Rice