PRESENTED BY : Govin Singh Kushwaha

FASHION
-THE DEFINITION
Fashion means different to
different people.
To some it means looking
attractive.
To some it is wearing what is
in at the moment.
While to some it is looking tidy
and clean

SIGNIFICANCE OF FASHION IN
LIFE

It gives Confidence.
It increases face value.
It gives Satisfaction.
It gives Comfort.

HOW IT HAS EVOLVED???

In the early 18th century Indians

were hardly aware of any Fashion
trends.
Sarees and Lehngas were th
only prevalant dresses in Ind

HOW IT HAS EVOLVED???

.Continued

In the middle of the 19th century

Britishers arrived in India. The
high society was in direct contact
with them.
Thus the Fashion trends
within
the high society were
strongly
influenced by the British
with the

HOW IT HAS EVOLVED???

.Continued

After the independence there was no

prominent change in the fashion trends.
Fashion industry has not set up its
foothold
then.
The establishment
of the
Indian Cinema proved to be
the strongest influence on
the fashion trends in India.

HOW IT HAS EVOLVED???

.Continued

The span of a decade starting from

1970 was a psychedelic era.
The clothes were made of vibrant
.
colours with large flower prints.
Skirts became very popular
Pants had a flared bottom.

HOW IT HAS EVOLVED???

.Continued
Indians visited foreign countries and brought
back the native fashion trends from those
countries.
Today the fashion industry has evolved
to a global industry because of
Information Technology and Media.
The trends do not vary much from other
countries.

WHO IS RESPONSIBLE FOR

CHANGE IN FASHION?

Designers
Celebrities
Movies
Consumers

FASHION DESIGNERS

Fashion designers help create the billions of clothi

articles, shoes, and accessories purchased every y
by consumers. Designers study fashion trends, ske
designs of clothing and accessories, select colors
fabrics, and oversee the final production of their d
Not restricted to women,
fashion today has even men
playing important roles.

EMINENT FASHION
DESIGNERS
Rohit Bal
Sabya Sachi
Raghuvendra Rathod
Deepika Gehani
Ashish Soni

Ritu
Beri

Ritu Kumar

FASHION EVENTS IN INDIA

Fashion events are being held in India since some

These events provide a platform to the Fashion De
to show case their talent. Two high profile fashion
were organized recently.

Wills Lifestyle India Fashion Week, Delhi

Starting from 15 February
India Fashion Week, Mumbai
Starting from 6 April 2006

EDUCATION AVAILABLE
Some of the Indian Institutes
teaching 'Fashion and Textile
Design and related specializations:
NIFT
NIFD
PEARL ACADEMY
WIGAN & LEIGH
APEEJAY ACADEMY

OPPORTUNITIES

Various factors have contributed and have m

Fashion Designing a Profession students asp
General public is more aware and this has
Local boutiques and Fashion Outlets popu
Globalization of fashion industry as opene
doors for Designers.
Realizing the potential of the industry
Government is also lending a helping hand
the designers.

CHANGE IN MARKET SCENARIO

India has skills and man power. It is slowly gainin

reputation as a land where high Fashion can be f
US is the largest market for Indian products. Apa
it Indian exports products to Europe,Latin Ameri

Western buyers are showing keen interest in In

Overseas recognition of Indian Designers is gra
increasing.
End of quotas on imports from India in Europe
year is expected to increase exports by 15 per
Domestic clothing profit has also risen up by 1
of export market.

CONTRIBUTION OF
GOVERNMENT

The Government has realized the potential

the Fashion Industry of India. It is taking ste
promote it.

The excise duties on man-made fiber have

been cut down to 8 percent.
The ministry has also approved of 10 Text
Parks in India and has assured that they w
receive tax concession.

SIGNIFICANCE OF FASHION IN
OUR LIVES

Need of the profession.

We share a good mixture of traditio
values and western outlook.
Should have a cosmopolitan and
multidimensional approach toward

THANK YOU !