Engagements (before)

Total engagements = 2,312

People are counted twice if they engaged with more than 1

asset eg if you registered for CHWR4 & CHN53 you will be
counted in both in this graph

Total unique people engaging = 1,753

Engagements (after)
What assets are people viewing?
0

# Engagements

50

100

150

200

250

300

350

400

450

500

Season Planning - Global

Planning for Demand Growth - Chemicals - Global
Scenario Planning: Things to Consider Chemicals
Scenario Planning Webinar - Chemicals
Scenario Planning - Regional Shifts Webinar - Chemicals
Scenario Planning: Low Crude Oil Prices - Latin America
Low Oil Prices in Latin America - Energy
Scenario Planning: Regional Shifts Chemicals

1,753 people
viewed 2,312
assets, with
some viewing
multiple
assets

Unique People (before slide 1)

Of the 1,753 unique people who engaged;

1,388 (79%) engaged with

1 asset only
239 (14%) engaged with 2
assets
124 (7%) engaged with 3 or
more assets

Majority engaging with only 1 asset

Unique People at ABM companies

(before slide 2)

Of the 1,753 unique people who engaged, 156 (9%) were

from ABM companies

Engagement at ABM;

116 (74%) engaged with 1

asset only
28 (18%) engaged with 2
assets
12 (8%) engaged with 3 or
more assets

No great variation between engagement at ABM vs Non ABM

After slides 1
&
2
How many assets are people interacting with?
90% of people viewed with 1 or 2 assets
(population 156)

ABM

90%

Non ABM(population 1,579)

80%

People interacting with assets

70%
60%
50%
40%
30%
20%
10%
0%

# Assets

5+

Opportunities

(Where a contact associated with the opportunity has

engaged with one or more of the 8 assets)

(Before Slide3)
Total opportunities = 160

16 Annual Study (Supply & Demand)

5 Energy
28 News
87 Pricing
23 Training

Majority of opps created are for Pricing,

News or Training
There have been 10 Annual Study
(S&D) opps created since July with
a value of 233k of which;
4 renewal (value 154k)
4 new business (value 52k)
2 add-on / upsell (value 27k)

ABM Opportunities(Before Slide4)

(Where a contact associated with the opportunity has engaged with one or more of the 8 assets &
the opportunity can be matched to 1 of the 70 original accounts identified for ABM )

Total opportunities = 17

2 Annual Study (Supply & Demand)

1 Energy
2 News
10 Pricing
2 Training

Again majority of opps created are for

Pricing, News or Training
There has been 1 Annual Study
(S&D) opp created since July for
the ABM Accounts, for Ashland
Inc. created on 16th Dec, closed
lost on 19th Jan 2016

After slides 3
&4

Does content engagement help drive people to particular products?

54% of opportunities from people engaging with at least 1 asset showed an interest in 'Pricing', this was reflective in both 'Non ABM' & 'ABM' groups

90
80

77

70

# Opportunities

60
50
40

Interest in News is
higher for Non ABM.
This is 6% lower when
compared with the
ABM group

10% are showing interest in

Annual Study, reflective in
both groups. Potential
revenue of 233K

30
20
10
0

Non ABM
ABM

26
21
14

10
2

Annual Study

CBI 0

Energy

News

Product Interest

2
Pricing

Training