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    The Indian cheese market saw growth of 24% in 2015, reaching Rs19.3 billion in value sales. Processed cheese maintains the fastest growth at 28% in 2015. Amul maintains the largest market share at 60%. Demand for cheese is forecast to increase in major metro areas by 25-30% and in tier 2 cities by 5-10% driven by urbanization. Processed cheese consumption is projected to grow from 20.2 thousand tons in 2015 to 38.91 thousand tons by 2020 while natural cheese is projected to increase from 53.7 thousand tons to 92.7 thousand tons in the same period. The document discusses the Indian cheese market, trends, forecasts and the company's sales and partnership with Future Group

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    The Indian cheese market saw growth of 24% in 2015, reaching Rs19.3 billion in value sales. Processed cheese maintains the fastest growth at 28% in 2015. Amul maintains the largest market share at 60%. Demand for cheese is forecast to increase in major metro areas by 25-30% and in tier 2 cities by 5-10% driven by urbanization. Processed cheese consumption is projected to grow from 20.2 thousand tons in 2015 to 38.91 thousand tons by 2020 while natural cheese is projected to increase from 53.7 thousand tons to 92.7 thousand tons in the same period. The document discusses the Indian cheese market, trends, forecasts and the company's sales and partnership with Future Group

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    7 Ansichten3 Seiten

    Future

    Hochgeladen von

    utuutkarsh
    The Indian cheese market saw growth of 24% in 2015, reaching Rs19.3 billion in value sales. Processed cheese maintains the fastest growth at 28% in 2015. Amul maintains the largest market share at 60%. Demand for cheese is forecast to increase in major metro areas by 25-30% and in tier 2 cities by 5-10% driven by urbanization. Processed cheese consumption is projected to grow from 20.2 thousand tons in 2015 to 38.91 thousand tons by 2020 while natural cheese is projected to increase from 53.7 thousand tons to 92.7 thousand tons in the same period. The document discusses the Indian cheese market, trends, forecasts and the company's sales and partnership with Future Group

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    Markieren Sie unangemessene Inhalte
    von 3

    INDIAN CHEESE

    MARKET
    The Indian Cheese Market
    2015 value sales see growth of 24%
    to reach Rs19.3 billion
    Increasing penetration into small
    grocery outlets in urban India helps
    the growth of cheese of 2015
    Processed cheese maintains the
    fastest growth at 28% in 2015
    Average unit price increases by 10%
    in 2015
    Rs 1,930 Crore Indian cheese market .
    Foodhall, cheese sales growing at 3040% per year.

    Brand(s)
    Amul

    15

    Estimated Share of Market (%)


    60

    Britannia Milkman

    25

    Le Bon, Regional brands


    e.g. Mother Dairy, Vijaya
    Imported brands e.g.
    Zaneti,Arla,Cavliers

    10

    Cheese-Market Growth Rate


    Market Growth Rates
    1990-91
    1996-97
    2001-02
    2004-05
    2009-10
    2014-15

    1996-97
    2001-02
    2006-07
    2009-10
    2014-15
    2015-16

    18.5%
    20.6%
    11.7%
    9.4%
    7.4%
    15%

    Scope Of Cheese Market In India


    Indian demand is likely to mirror Chinese patterns.
    Two conspicuous outcomes are
    There is likely to be a 25%-30% increase in demand in the
    metros
    There is likely to be a 5%-10% growth in demand in tier 2
    cities as urbanization and modern consumption patterns

    INDIAN CHEESE MARKET


    CHEESE
    CONSUMPTION

    OUR CHEESE RANGE

    CHEESE CONSUMPTION
    (1,000 tons)
    Processed Cheese
    Spreadable Processed
    Cheese
    other Processed Cheese
    Natural cheese

    2010

    201
    1

    201
    2

    201
    3 2014

    201
    5

    10.8

    12.1

    13.6

    15.4

    17.6

    20.2

    2.0
    8.8

    2.2
    9.8

    2.5
    11.1

    2.8
    12.6

    3.2
    14.4

    3.7
    16.4

    28.6

    32.5

    36.9

    41.9

    47.6

    53.7
    5

    CHEESE CONSUMPTION FORECAST

    (1,000 tons)
    Processed Cheese
    Spreadable Processed
    Cheese
    other Processed Cheese
    Natural cheese

    2016

    201
    7

    201
    8

    201
    9 2020

    23.14

    26.53

    30.23

    34.28

    38.91

    4.32

    4.96

    5.67

    6.46

    7.36

    18.82

    21.56

    24.54

    27.86

    31.55

    60.38

    67.15

    75.45

    83.47

    92.70

    FORTUNE AND FUTURE GROUP


    Associated with
    Since 2006.
    Last Year Sales of Cheese to
    Foodhall of Rs. 98,00,000.
    Fortune & BB team is
    Working closely to grow
    Cheese Category in top 50 BB
    stores.

    Current Sales (Future Group)

    Apr-16

    May-16

    Jun-16

    Processed Cheese

    Natural Cheese

    Total

    Our Forecast Sales with you in the Upcoming year with


    our inception in all your retail outlets like :

    Forecast Sales (Future Group)

    Product Training and Tasting


    provide to BB shop floor
    employees.

    International Cheese At Indian


    Our Motto
    Price

    Apr-17

    May-17

    Jun-17

    Processed Cheese

    Natural Cheese

    Total

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