Beruflich Dokumente
Kultur Dokumente
An introduction
SIGNS
STRUCTURALISM
THE SIGN
THE SIGN
persons face
A prop
A background detail.
semiotics, the sign is divided into two parts: the signifier and
the signified
In
The signifier
The
The
The signified
CODES
Codes are the systems
of meaning into which
signs are organised.
Different types of codes
Cinematic
Codes (eg
Editing/shot types)
Cultural Codes (eg
class, status,
handshakes)
Generic Codes
(Western/ Buddy )
Aesthetic Codes
(gestures)
CODES
MYTHS
1.
2.
METONYMY
Metonymy refers to the
ability of a sign to represent
the whole of something
while literally being only a
part of it. The Eiffel Tower is
a metonym for Paris, a palm
fringed beach is a metonym
for Tahiti, a TV news
graphic of a tank passing a
village church is a metonym
for the war in Bosnia.
Film uses metonyms a lot
because as signifiers they
are economic users of time in
a text.
American Dream
The myth of the West.
Generic Codes (i.e. Western codes subverted)
watch some...