Brenna Griffin, Karen Hanschke, Casey Mason, Joshua Miller, Charis Siau &

Gal Wolman

Overview
Background
General Environment
Porters Five Forces
Value-Chain Analysis
Leadership Perspectives
Strategy Analysis, Formulation, and Implementation
Resource Based View
Questions

Juice Club
CA franchise

1990

Jamba Juice

1995

Focus on
expansion

20092011

2006
bl
u
P

1994

Eliminated short term

debt
Expanded menu
Re Franchised stores
Commercialized product
lines

Acquired by
services
acquisition
corp. Intl

1999

Merge with
Zuku Juice

ic

2008
CEO
transition

2012
Accomplishme
nts

General Environment
Economic
Juice and Smoothie Industry > $5billion
Juice and Smoothie bars ~ $2billion
Global
South Korea, Canada, Philippines, Mexico
Partnered with Foodmark in Middle East
Operating in Middle East since 2007

General Environment
Sociocultural
Healthier lifestyles
Marketing reviews health trends, product innovations
Healthy alternatives for fast-paced college students
Demographic
Millennials outnumber Baby Boomers
Having children - healthier lifestyles
Generations grow up knowing brand

General Environment
Political / Legal
NY ban on sugary drinks over 16 ounces
K-12 healthier choices, JambaGO stations
Technological
Social Media
Better tracking software
Loyalty programs

Porter's Five Forces

1. The threat of new entrants Medium
2. The bargaining power of
buyers Medium
3. The bargaining power of
suppliers - Low
4. The threat of substitute
products and services - High
5. The intensity of rivalry among
competitors in an industry High

Value-Chain Analysis: Primary Activities

Operations
Blended-to-order smoothies
Nutritious & delicious
Company branded packaged goods
Outbound Logistics
788 Locations
Nontraditional stores
Distribution partners

Value-Chain Analysis: Primary Activities

Marketing & Sales
Media involvement
Active living spokespeople
Educated employees educated consumers
Service
Customer-first service culture
Healthy living and anti obesity efforts

Value-Chain Analysis: Support Activities

Technological Development
JambaGO
Job Corps interns
Google Wallet
Human Resources
Superior service
Healthy Living Council
Training, incentives, & opportunities

Value-Chain Analysis: Support Activities

General Administration
Company

expanding & acquisitions

Menu

all ages, all mealtimes, & lighter options

Outlets

refranchising & nontraditional stores

Brand

top-of-mind & smoothie brand leader

Leadership Perspectives
Romantic View
Paul E. Clayton, Steven Berrard
Franchise acquisitions
Debt accumulation
James White
Immediate reorganization
Accelerated growth
External Control
Economic Downturn
Health Movements

Strategy Analysis, Formulation, and

To become the worlds leading blender of fruit and other naturally
Implementation
healthy ingredients.
James Whites Strategic Goals
Phase 1
Transform the chain through refranchising existing stores
Build a retail presence with branded consumer packaged goods and
licensing
Bring more food offerings to the menu across all dayparts
Implement a disciplined expense-reduction plan and improve
comparable sales
Initiate international growth

Phase 2

Resource Based View

Internal Analysis
Jamba Juices key strengths
Tangible Resources
Intangible Resources
Organizational Capabilities

External Analysis
Environmental scanning, monitoring, and forecasting

Questions for Jamba Juice

1. What are key forces in the general and industry
environments that affect Jamba Juices choice of
strategy?
General- healthier way of life, economy
Industry- competition, strategic group expansion
2. What internal resources and assets does
Jamba Juice have that may give it a competitive
advantage?
Leadership
Operation, menu, marketing, human resources,
outlets