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PERSUASIVE

COMMUNICATION
AYU YULIANTI SAJILI

Persuasive Communication
Automat
ic
Processi
ng

Controll
ed
Processi
ng

Differentiate
:
Interest Level
Prior
Knowledge
Personality
Message
Characteristic

Barriers to Effective Communication

1. Filtering

5. Language

2. Selective Perception

6. Silence

3. Information Overload

7. Communication Apprehension

4. Emotions

8. Lying