Inputtransformationoutput

A change procedure is any action or gathering of

exercises that takes one or more inputs, changes and
increases the value of them, and gives yields to clients
or customers. Where the inputs are crude materials, it is
moderately simple to distinguish the change required,
as when milk is changed into cheddar and spread.

Physical

In transformation process of physical, McDonald has

transformed the flavour of food that provide by the
company. For example, they always come out with a
new menu (ice cream) or set meal.
Snother promotion which is the Filet-O- Fish set
Sttract more and more customer to visit the branch
Provide sufficient table and chair to customer
Play place for the kids
Mc caf

Location

The transformation in location is when customer

move from one place to other place.
Be the transformation when input (customer) gets
the transportation from the school (Chung Hwa,
Heng Ee, Convent Green lane, SMK Haji, Chung Lin
and many more secondary school) to Green lane
McDonald
Rapid bus to the place or walking
Heng Ee, the school is the nearest location to Green
lane McDonald compare to other school

Psychological

Psychological is more related the customer

satisfaction and emotional
When customer who having a starving
stomach and feel hungry, after them having
the meal at there, they will change the
emotional into satisfaction immediately.
Before they go back, they must enjoy the
meal and environment at there and their
emotional will change to satisfactory.

The 4 Vs dimension in
Macdonald

The Volume Dimension

High volume
Produce hamburger and fast food production
high volume low cost
MacDonalds has a specialized staffing and
efficiency of routine work as well as machinery
Employees are repetitiveness of the process
due to familiarity of the process with a proper
standard and procedures have driven in each
and every part of the job is carried out
Drive thru service

The Variety Dimension

High variety
Standardize products for example Big Mac, Filet-OFish, MCDchicken
Segmentation to kid with provided healthy set
lunch such as Happy Meal
Fresh vegetables and low calories
awesome toy such as Marvel, Pokemon and minions
McCaf , a caf-style accompaniment to
McDonald's restaurants in the style of Starbucks.

Variation Dimension
Demand changes over a period of time. A
high level of variation complexity of matching
customer requirements to appropriate
products or services
High variation on the product
Adopt all seasons Europe world Cup -Brazil
Burger, Chinese new year - Chicken
Prosperity Meal, Angry bird - Double Layer
Angry chicken.

Visibility Dimension
low visibility
MacDonald online delivery lack of tracking
system
McDonalds has a low visibility dimension it is
impossible customer to have a view the
restaurant meals preparation process

Recommendation

McDonalds dishes provides large amount of calories but not too

much nutrition
Unhealthy, health issue.
Fat and beef oil in the food, cause cancer
Stop eating at McDonalds restaurants, revenue of company
decrease
McDonalds should spend more money on Research and
Development to create new products and services as well as
increase the efficiency of operations
Even if the companys menu is still relatively inexpensive compare
to that of its competitors, it is not totally enough. Because apart
from price, customers also make decision rely on menu.

 Should bring new vegetarian products to restaurants menu.

An organic menu is very necessary.
Customer service
Queue up for a long line to waiting to order the food
They can train employees well. McDonalds employees are
evaluated high by customers because of their behaviours as
well as attitude.
Customers are not pleased at the idea of waiting in long lines
and insufficient employees to handle the volume of customers.
Sometimes the employees are rude forcing the customers to
go to a competitors restaurant next time

Thanks You