Theoretical evaluation

Creativity
“Being creative is seeing the
same thing as everybody else
but thinking of something
different”
 What the topic includes
Creativity could be linked to:
 Your response to the brief
 Your scripts, storyboards and visual
concept
 Production – how you used cameras,
mise-en-scene and lighting to create your
vision
 Post-production – editing, SX, SFX, sound
track and image manipulation
 TWO THINKING PROCESSES IN
CREATIVITY
 Divergent thinking is the intellectual
ability to think of many original,
diverse, and elaborate ideas.
 Convergent thinking: the intellectual
ability to logically evaluate, critique and
choose the best idea from a selection
of ideas.
 THREE KINDS OF THINKING PROCESS
MECHANICAL CREATIVE
INTUTION
SYSTEMS HINKING THINKING

PROBLEM
PROTOTYPE

ANALYSIS OF
PROCESS OF
ESSENCE
THOUGHT

SOLUTION

LOCAL OPTIMIZATION TRANSFORMATION

REARRANGEMENT OR SEEING TREE OR CHANGED
OF ELEMENTS NOT THE FOREST CONFIGURATION
 CREATIVE TRAITS

 Imagination
 Verbal Ability
 Conceptual Ability
 Ability To Reason Logically
 Ability To Think Rapidly
 Mental Flexibility
 Ability To Think Nontraditional
 extrinsic Motivation intrinsic

• Characterized by internal desire to

• Carrot and stick approach
do something.
• Basically financial
• A personal sense of challenge
• Conditional to achieving
• An intrinsic drive to excel.
success
• Work is an enjoyment – a sense of
• It doesn’t stop people from
fulfillment .
being creative , but doesn’t
help either. • Work itself is their own motivator
• Can give a feeling of being • A deep sense of commitment to
bribed o controlled. their work.
• It can not trigger – interest – • They work for a cause.
passion –involvement about
• FOR THE EMPLOYEE IT IS NOT
the job
THE JOB– IT IS A CRUSADE
What can I do to
increase my
creativity?
 CREATIVITY CAN BE
DEVELOPED
 Study
 Concentration
 Practice
 Patience
 BRAINSTORMING

 Identify As Many Different Ideas As

Possible
 List All Relevant Ideas Generated
 Reserve Analysis and Judgment Until Later
 Can Be Done By One Person or By a Group
 Used Most Often In Connection With
Problem Solving
 ROLE PLAY

 The Process of Acting Through a Situation

Without All the Real Characters Being
Present
 Practice Through Role Playing With
Someone Else
 EXPERIMENT

 Experiment With Different Ideas

 Sometimes, You Have to Try Putting the
Pieces Together in Different Ways in Order to
See What Happens
 CREATIVE PROBLEM
SOLVING
 Develop a Creative Atmosphere/Attitude
 Identify the Problem
 Determine The Facts
 Identify Possible Solutions
 Let The Problem Simmer
 Determine The Best SOLUTION
 THE CREATIVE INDIVIDUAL:
COMPONENTIAL THEORY Flexibility and
imagination in
Technical approaching
Procedural problems

Domain Creative
Expertise Thinking
Ability
CREATIVITY

Intrinsic
Workplace Motivation
practices and Task-focused
conditions
 IN AND OUT LETTERS

 A man draws a box,

then begins to place
all the letters of the
alphabet either inside
or outside the box.
 Where do G, H and
the rest of the
alphabet belong?
 What is the system
being used?
 SOLUTION

 The key to the

problem lies not in
some complex
interrelationship of
numbers of vowels
and consonants but in
the shape of the
letters themselves.
 Letters with straight
lines belong inside the
box; letter with curved
lines, outside
 Creativity task
1: Using your skills development tracking sheet identify all the
tasks you have carried from AS to A2 that have developed your
creative skills

2: Use this list to complete the digital technologies and

creativity form

3: Use this information to then answer the following essay question

‘ Creativity in media is something that is highly desirable, how has

your research and planning practise impacted on your creative output
during the duration of your A level studies.’