Report of Investigate the Presumption of

Unidentified Object Inside of Ultramilks product

Aditya Nugraha
Fandy Nugraha
Galuh Hemastiti
Willfried Arief Nugroho

Background
Reputation
is one of
the
important
factor to
business
contiunity

Bad
reputations
will affect to
Companys
profitability
&
competitive
advantages

Quality is
crucial for
food
industry
because
microbial
contaminati
on that
could harm
consumer's
health

Feasibility
Pur
pos
e
Obj
ecti
ve

Po
ssi
ble
im
pac
t

Public will not trust

the Ultrajaya
product.

To solve the
case in
Ultrajaya.

Ultrajaya will be more

responsive for consumer
that will be a positive
impact for their business.

Cause of The Issue

Consumers
shocked by a
poisoning
experienced
after drinking a
milk packaging
from PT
Ultrajaya

The milk
contains a
mysterious
object that
looks like a
frog legs

Dragged PT
Ultrajaya to
arbitration
sessions

PT
Ultrajayas
Points fall to
3600 from
3700

What Should Ultra Jaya Do to Solve The Problem?

an Indicator

Most
consu
me for
Childre
n

ti
p
e
As ry
a
c di uc
prod
t& a
er
v
e
b
ges

Mega
Factory,
should
always be
concern
about
costumer
complain.

Ethics in the workplace is a

serious matter, but talking
about it does not have to be
business as usual.

FGD
Code of
Conduct
Ethics
of
Care

o
d
e
o
f
C
o
n
d
u

in business
ethics
behavior,
prevent others
from suffering
damages is
seen as ethical
behavior.

Provides
employees with
guidance for
handling
difficult ethical
situations
related to the
business
(STAKEHOLDER)

E
t
h
ic
o
f
C
a
r
e

Board of
Directors and
representatives
of employees
from each
department

Human
Resources
Department
and
representativ
es of
employees.

Product that is
offered by
producer
should give a
positive
intended
outcomes or
effects
The
responsibility
towards
customers,
employees,
shareholders,
and the
environment

F
G
D

The recommendation for the production

manufactory process
The technology used in
Ultrajayas production
Processing is done by
using UHT (Ultra High
Temperature).
The product are
packed in Aseptic
Packaging Material.

Production certifications
have been obtained
FSSC 22000: 2010
from SGS.
ISO 14001: 2004
Bureau Veritas
Certification.
Sertifikasi jaminan
Halal from MUI.
Piagam Bintang
Keamanan Pangan
from BPOM : Good
Higiene Practices
(PB1); Good
Manufacturing
Practices (PB2); HACCP

The recommendation for the production

manufactory process
Good
Transportati
on Practices
(GTP)

Good
Distribution
Practices
(GDP)

GTP is how to manage a good

transport which is able to keep
the products remain safe until
the hands of consumers.
7 points to implemented GTP
according to New Zealand Food
Safety Authority.

(GDP) is a good distribution

system that is able to maintain
the quality of the product.
the process of distribution
must be made good
documentation and record.

How to Prevent The Same Problem

in The Future
Training for the employee.
Monitoring the distributor or other 3rd party
that involved product value chain.
Make a better responsive customer service for
solving the customer problem.

If The Same Problem Appear Again?

Call back the

product.

Make an
announcement
for call back and
apologize to
consumer.

Conclusion
The Problem of Ultra Jaya involved a 3rd party.
Ultra Jaya must more reactive for facing this issue.
Training for employee, monitoring the distributor, and
make a better customer service are the solution for
prevent the same problem.
Ultra Jaya should have to call back the product for
safety to consumer when they have a problem with the
product.