Case Analysis:

Nucor at a
Crossroads

By
Sonabh Chandra Pandey
Santosh Kumar Dubey
Sanjay Kumar Choudhary
Bhau Rao Sanawane

Presentation Sequence
The Issues
Industry Analysis
Industry Competitiveness
Nucors Growth Options
Nucors Resource Position
The AvailableOptions
The Decision & Implications

The Issues
Matured Industry - Steel
Falling Profitability & Stock Prices
Competing Processes
Integrated vs. Direct Reduction
Value Chain Reconfiguration
Introduction ofNew Technology
Adaptation toNew Technology
Procurement Decision

Industry Analysis

Industry Competitiveness

Nucors Growth Options

Nucors Resource Position

Nucors Options

Decision & Implications

Thank you!