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Food Service
Systems
Management
FACTORS TO CONSIDER IN
MENU PLANNING
Planning of menus from the standpoint of both the market
(clientele) and the heart of the house (kitchen and auxiliary
areas) must include a number of factors.
1. Needs and requirements of the target market
a. Physiological and Nutritional Needs
b. Psychological Needs
c. Social Needs
d. Paying Capacity of Clientele
e. Likes and Dislikes of Clientele
FACTORS TO CONSIDER IN
MENU PLANNING
2. Available manpower resources
3. Time constraints
4. Materials available
5. Limitations of physical facilities
6. Machine, equipment and utensils available
7. Budgetary requirements
8. Type of service
FACTORS TO CONSIDER IN
MENU PLANNING
9. Aesthetic appeal, characteristics and combinations
Form
Shape and Size
Height
Color
Temperature
Texture
Garnish
Flavors
MODEL OF CONSIDERATIONS
IN DESIGNING A MENU
TYPES OF MENU
1. A La Carte Menu
Food items are priced separately
Usually brings more revenue than other menu types
TYPES OF MENU
3. Table D Hote Menu
Offers a fixed menu price
Recommended for operations where customers preferences are known
and can be easily predicted
4. Du Jour Menu
Means menu of the day
Must be specifically planned for certain days
A convenient way of utilizing leftovers and food bargains
TYPES OF MENU
5. Limited Menu
Offers 6 to 12 choices for Entre
May not offer the same foods everyday
Helps in effectively controlling food cost
Simplifies planning and production
6. Extensive Menu
Offers a wide variety of selection of various categories of dishes
TYPES OF MENU
7. Cycle Menu
Designed to be repeated within a specific time span
Must be changed with seasons and certain days
Gives personnel greater knowledge of production and quality
requirements
8. California Menu
Does not change
Usually printed on stiff, durable paper
Lists a wide variety of foods
2. Representation of Quality
Quality grades for products/items used must be based on
standards set by the government
3. Representation of Price
Customers must be informed of pricing structure, charges,
and price promotions
3. Popularity Index
- Provides figures that show the percentage of popularity of one
menu item vis a vis other items on the menu of the same category
4. Menu Engineering
- Analysis of the menu on the basis of the relationship of profit and
volume. The analysis is done in terms of (a) Mean Mix Percentage
and (b) Contribution Margin
B. Contribution Margin
Items are rated in terms of low or high profitability and volume.
REFERENCES
Fundamentals of Foodservice Systems Management 2009 Edition
Introduction to Foodservice 11th Edition