A2 Media Studies

MEST3: Section A

With Miss O’Dell

 MEST3: Section A

Lesson Objectives Learning Outcomes

You will… You will have…
1. Explore the representation of critical 1. Used appropriate media terminology
debates in media texts to analyse a media text
2. Collaboratively discussed and
applied hegemonic theory
3. Make notes for revision on AO1 (CCC)

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 Homework
• What current media debate links
these three:
 http://www.youtube.com/watch?v=nRcDsFZLIFc

Team 1:
How does this text
connote the overthrow
of oppressive
capitalism?

Reference the Marxist

theory of hegemony and
other media texts

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 http://www.youtube.com/watch?v=nRcDsFZLIFc

Team 2:
How does this text
connote the powerful
oppressing the masses?
Reference the Marxist
theory of hegemony and
other media texts

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 Consider all of the following as you analyse the text and produce your
answer to the question…you need to make a strong argument!

- What genre is the text? What is the narrative? Why does this matter?

- How does it make you feel? Are you the target audience, who are? How does the
text appeal to a particular demographic? Why does it appeal to an audience?

- What is the context that the text was produced in? What factors affect its
production, distribution and exhibition? When was it produced? By who?

- What is being represented? People, places, events? How is it represented?

Positively, negatively, what is not being represented?

- What are the ideologies and values within the text? Why are they represented?
What reaction might this incur from the audience? Is the content of the text linked to
a social issue?

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
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Summarise hegemony in your own words

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created
 MEST3: Section A

Lesson Objectives Learning Outcomes

You will… You will have…
1. Explore the representation of critical 1. Used appropriate media terminology
debates in media texts to analyse a media text
2. Collaboratively discussed and
applied hegemonic theory
3. Make notes for revision on AO1 (CCC)

AO1: Demonstrate knowledge and understanding of media concepts, contexts and

critical debates.
AO2: Apply knowledge and understanding when analysing media products and processes (and
evaluating own practical work) to show how meanings and responses are created