The Three Ps for report

Purpose of the report why do you write

this report and what can be the outcome
Parameter the factors which you will take
into consideration in order to produce the
report.
Profile highlighting the facts that you
have gathered, analysing the fact and
your conclusion.

Purpose

Parameters

Basic purpose is to see

the capital structure (CS)
of the company and its
trend over period of time
What sources does the
company rely to finance
its business operation
What is the overwhelming
component of CS
How is the profitability of
the company based on its
CS
Is the company showing a
successful payment of
dividend trend

For CS you will use the

ratio of debt to equity,
the component of markup as the percentage of
total expense of the
company.
The composition of
short and long term
financing
In case of profitability
three important ratios
ROA
ROE
trend of profitability
For dividends two ratios:
DPS
DPS/EPS

Profile

History of the co
Sector
Growth in asset size
Growth in sales
Analysis of the capital
structure (CS) and why is
it so in the selected sector
Do you think it is
appropriate
Is the company highly
leveraged or otherwise
Can the company revise
its CS, if so how

Profile
What is the profitability
trend of the company
Do you think that the
company is operating
successfully
What are the key
success factor of the
company
What is the dividend
trend of the company
Is company following
some dividend policy
Is the DPS ok
comparing it to other
companies

Executive Summary
Right in the beginning
give about 6 bullet
points as to what is
contained in your
report and what you
have learnt practically
from this exercise

Conclusions
Your conclusion of the
company based on the
parameters you have
selected