Beruflich Dokumente
Kultur Dokumente
To describe the process of environmental analysis and understand its major tools
What do you
Environment???
mean
by
Business
The Organizational
Environment
Like individuals, organizations do not exist in a vacuum.
PEST:
Analysing the general environment
PESTEL EXERCISE
a)
PESTEL Analysis:
Pharmaceutical Industry
LoNGPESTEL
STEEPLE
Another variation to the basis PESTEL
model
This time we add Ethical (see later
lecture on business ethics)
To accommodate the extra E we need to
re-configure the acronym:
STEEPL+ E for Ethics
Internal/External Model
Internal Environment
External Environment
Micro environment
Macro environment
Economic
Non Economic
Components of Internal
Environment
Human Resources
Other Factors
Marketing Resources
Financial Resources
Reminder: these are the strengths and weaknesses in a
SWOT analysis
External Environment
Consists
of
environment
Micro
and
Macro
Micro Environment
our
Potential
Customers
Stakeholders
Pressure
Groups
Government
Customers
Car
Manufacturer
Competitors
Car Dealers
Potential
Dealers
For
Customers
For
Supplies
Macro Environment
It comprises general trends and forces
that may not immediately affect the
organization but sooner or later will
alter the way organization operates.
Macro Environment : Economic
Non Economic
Economic Environment
Regulatory Environment
Demographic Environment
Technological Environment
Political Environment
Cultural Environment
Lifestyle patterns
Family structure
Demographic Environment
Growth of population
Age Composition
Life Expectancy
Sex Ratio
Migration flows
Technological Environment
Sources of technology
Technological development
Impact of technology
Political Environment
Dominant ideologies
Macro Environment
Regulatory Environment
Constitutional framework
Business Law
International Environment
Important factors that operate at global level which have an impact on
organization are:
MACRO ENVIRONMENT
ECONOMIC
Environment
MICRO ENVIRONMENT
BUSINESS
Internal Environment
TECHNOLOGICAL
FACTORS
Values,
Mission & Objectives.
Human Resources,
Co. Image & Brand Equity
DEMOGRAPHIC
FACTORS
MARKETING
INTERMEDIARIES
Non - Economic
Environment
SOCIAL
CULTURAL
FACTORS