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A Case Study Analysis

on
CAROLINA WILDERNESS OUTFITTERS

SUMMARY
Carolina Wilderness Outfitters was a publicly
traded specialty retailer that sold gear and apparel
to outdoor enthusiasts. It was founded in North
Carolina in the 1930's and is a well-performing
company of today. Its division is around 3 main
product groups- Hunting, Fishing and Apparel.
CWOs target market are the mid and upper income
consumers. The company is well-known for its high
quality products and superior services. The
customers loved buying its products because the
sales personnel are also fishers and hunters
themselves. Thus, they could relate well to the
customers in terms of fishing and hunting needs.
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MAIN PROBLEM:
Internal controls at CWO seemed
adequate, but were perhaps not as strong as
they might be due to insufficiency of budget.
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SUB PROBLEMS:
Kick the professionalization trend up a
notch and reinforce a performance culture.
>Spent time looking for new and
interesting products to attract customers.
>Sourced a large majority of its products
from major suppliers
>All members of the executive team
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received a standard compensation package
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OBJECTIVES:
> To be able to identify alternative courses of actions.
> To be able to select the best solution from the alternative courses of actions.
> To be able to create a detailed plan for the implementation of the proposed solution.

ALTERNATIVE COURSES OF ACTION:


Alt. 1- Find ways on how to enhance and fabricate
productive internal control in order to be effective and
efficient.
Pros: a. The works of the staffs will be designated
properly
b. Staffs will be effective in work because
they only focus in a one particular job
Cons: It is very hard to formulate:
a. an efficient and effective internal control
system
b. a strategy that will be superior from other
companies

Alt. 2- Conduct a survey or feasibility study in order


to test if new products will click to the market.
Pros: a. If feasible, there is an absolute
assurance that their sales will increase
b. If feasible, the company will attain
sustainability
Cons: a. It is very costly and time consuming
to conduct a survey or feasibility study
b. They need to hire and pay researchers
to conduct it

Alt. 3- Set standards on how they are going


to deal or approach their customers- not too
professional and not too friendly.
Pros: a. They can establish a good
management-client relationship
Cons: a. The loyal customers may not like
or understand the new standards set by the
management because they have been used
to a friendly relationship between them and
the management.
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RECOMMENDATION:
The group recommends
action number one.

course

of

Detailed Plan:
1.Organize subgroups within the company to
formulate strategies on how to build value
to customers.
a. Research Department
-Identify the advantages and disadvantages
in previous strategy and how it will help the
company in attaining sustainability and
acquire reliable info from employees
including
engineers, designers, marketers
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and developers to use new products on

b. Budget Department
-Consider the possible production cost
increase/decrease and compare with
previous cost.
-Cost for additional tools, change and
adjustment for processes and machinery.
2. Conduct meeting and seminars for
employees
a. Identify and compare possible sources
based on cost and availability.
b. Acquire new ideas, information,
equipment, tools and machineries in
developing the products.
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c. Devise new process or adjustments in

4. Begin to make a product made out of the


new strategy as sample for testing.
a. if result is positive, proceed to number 5
b. if result is negative, forward issues to the
research group to resolve problems
5. Release first product made out of the new
strategy as sample for market testing.
a. if result is positive, proceed to number
6
b. if result is negative, forward issues to
the research group to resolve problems
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Launch the new strategy that will help in
sustaining both company and product as well