ADVERTISEMENT

PRESENTED BY
ABBO MAHAMAT ABAKAR
ADELINA KB KISHEBUKA
ADIL BASHIR
ASRAR AZIZ
BHAVANA R
DE SOUZA KOUAME JUANITO LUIZ
EMUNGU OKENGE JANVIER
EVEREST SYLLIANG

MEANING
The word advertising is derived from
two Latin Words Ad and Verto.
Ad towards
Verto I turn
Literally it means to turn the peoples
attention to a specific thing.

DEFINITIO
N
Advertising is any form of paid nonpersonal presentation of ideas,
goods, or services for the purpose of
inducing people to buy.
weeler .

 To

differentiate the product from

their competitors
To communicate product
information
To urge product used
Functions

To expand the product distribution

To increase brand preference and
loyalty
To reduce overall sales cost
Creates new demands

GARNIER FRUCTICS
To differentiate the product from their
competitors

To communicate product
information

PONDS AGE

MIRACLE

To urge product used

Fair & Lovely

To expand the product

distribution

WATEEN TELECOM

To increase brand
preference and loyalty

COLGATE

To reduce overall sales cost

MECCA COLA

ADVANTAGES

Increases and stabilizes the sales

turn-over
Manufacturers
&
Advertising

Maintains the existing market and

explores the new
Controls product prices

 Guarantees quick sales

Minimum efforts
Middleman
&
Advertising

Makes retail price maintenance

possible
Sales forecasting
Publicity

Sales-force
&
Advertising

Facilitates selling
Reduces sales-mans burden of
job
Instills self confidence


Consumers
&
Advertising

Driving force in decision making

Ensures better quality products at

reasonable prices
Saves good deal of time

 Uplifts the living standard

Society
&
Advertising

Generates gainful employment

oppurtunities
Provides new horizons of
knowledge
Upholds the culture of a nation

LIMITATIONS

Limited capacity
Rigid
Unbelievable
Conditional

TYPES OF ADVERTISING

Print
Advertising

Outdoor
Advertising
Broadcast
Advertising

Celebrity
Advertising

ADVERTISING
Covert
Advertising
Public-service
Advertising

Surrogate
Advertising