Balkumari College

BBA

PRESENTATION ON MARKETING
Submitted ToBy
Group-A

Deal

with buying and selling

Synonymous with selling
Maximum satisfaction to the
consumer
In traditional age,
pronounced as sellers
market
Generating the ideas of
producing goods up to
carrying the goods and
sevices nearer to the
consumer unless they are
satisfied

Classify in 2 concept
Old

concept of marketing
Modern concept of marketing

1.Old concept of
marketing
Exchange

of goods and services with the

money.
Deals with buying and seliing function.
Objective to carry goods from producers to
consumers.
This concept concentrate on product.
Product oriented concept.
Start after the production and ends with the selling.
Consist packaging, pricing, advertising,
warehousing e.t.c.

2. Modern concept of
marketing
Maximum

satisfaction to the consumer from

goods and services.
Oriented towards the consumer.
Collecting the response.
Identify the needs and desires of consumers
and producing the goods accordingly.
Creating the demand of goods.
Maintain profitable and long lasting relation
with the consumers.
Marketing information collection.

According

to prof. pyle Marketing comprises

both buying and selling activities. This
definition indicates that marketing includes
only buying and selling activities. But in
practice marketing includes more activities
except buying and selling activities.
American marketing association According
to this definition marketing includes all those
activities which help to carry the goods from
producers to consumers. So marketing
includes packing, pricing, advertising,
warehousing e.t.c,
Prof. William J. Stanton Marketing is total
system of business activities designed to plan,
price, promoted and distributed wants
satisfying products to the target market to
achive organizational objective.

Experts Views

Importance Of Marketing
Importance to consumer
i) Standard living
ii) Value addition
iii) Information
iv) Satisfaction
Importance to
organization
v) Demand management
vi) Product distribution
vii) Co-ordinate use of
resources
viii) Objective achivement

Importance to society
i)
Social well being
ii) Employment
generation
iii) Community needs
iv) Economic
management

Fundamental cocncept of marketing

1.

Needs, wants and

demand

2.

Product offering
Value, cost,
satisfaction
Exchanging
Transaction
Relationship
Supply chain

3.
4.
5.
6.
7.

8. Market
9. Segmentation
10. Target market
11.Positioning
12.Distribution
channels
13.Promotion
14.Communicatio
n channels
15.Marketing
environment

BUSINESS ORIENTED MARKET CONCEPTS

A.

The production concept

Starting
point

Focoduct Means
ionus

Ends

Factory

Mass
productio
n

Profit
through
productio
n
efficiency

Low price
mass
productio
n

B. The product concept

Starting
poguint

Focus

Means

Ends

Factory

Product
quantity

Higher
quantity
innovatio
n
performa
nce
guarante
e

Profit
through
quality
product

C. The selling concept

Starting
concept

Focus

Means

Ends

Factory

Promotion

Aggressive
selling,
heavy
promotion

Profilt
through
heavy
promotion

D. The marketing concept

Starting
point

Focus

Means

Ends

Target
market

Customer
needs

Integrated
marketing

Profit
through
customer
satisfactio
n

E. The societal marketing concept

Starting
point

Focus

Means

Ends

Market

Social
needs

Protecting
and
supporting
consumers
and social
well beings

Profit
through
customer
and social
well
being.

F. Holistic concepts of marketing

Starting
point

Focus

Means

Ends

Target
market

All
marketing
matters

Integrated
marketing ,
relationshi
p
marketing,
internal
marketing
and social
responsibili
ty.

Goal
achivemen
t through
marketing
think.

MARKETING PROCESS

Feedback (follow
up, evaluation of
market, marketing

Concept of marketing mix

Activities

from production to marketing.

What types of goods need to be produced ?
How to determine the price of goods?
How and in which market to present and to
carry the goods for sale?
Play vital role to achive marketing
objective.
Designed according to needs and desire of
consumer.
Product, place, promotion and price are
component of marketing mix.

Marketing experts
definition
According

to phipip kotler - marketing

mix is the set of marketing tools that firm
uses to pursue its marketing objectives in
the target market.

According

to william j staton marketing

is the term that is use to describe the
combimation of four inputs that constitute
the core of company marketing system,
the product , the distrubtion system, the
price structure and promotion activities.

According

to peter bennet marketing

mix is the marketing program including
product conception and development,
pricing decision, promotion of products
and distribution to consumers.

Features of marketing mix

It

is the combination of four

marketing variables or
tools.
It is useful for achiveing
marketing target.
It is flexible and dynamic
concept.
Designing marketing mix
requires marketing talent
and experiences.
Customer is the focus point.

Coponents of marketing
mix.
Product
varity
Quality
Design
Brand
Features
Packaging
Services
warranties
Channels
Wholesaler
Retailer
Physical
Distribution
Order
processing
Warehousing
Material
housing
Transportatio
n

List price
Discounts
Allowance
Terms of sale

Advertisement
Sales
promotion
Publicity
Public relation
Personal

Importance of
marketing mix
a.
b.
c.
d.
e.
f.

Customer need
satisfaction
Environment
adaption
Competitive
response
Co-ordinate use of
resources
Objective
achievement
Sources of marketing
plan and progr am.

Group Members
Bishnu

Adhikari
Sujan Khatri
Rabin Ranabhat
Roshan Shrestha
Badrish Sapkota
Ritu Chettri
Kushum Subedi
Sima Sigdel