Beruflich Dokumente
Kultur Dokumente
and Plans
What is a business
proposal?
What is a Proposal?
A
The
Types of Proposals
Informal
or formal
Internal
or external
Unsolicited
or solicited
Unsolicited Business
Proposal
What
is an unsolicited business
proposal?
Give
me examples of unsolicited
business proposals.
Unsolicited Business
Proposal
Proposals
initiative
Represent an independent analysis
of problems/needs and the creation
of possible solutions.
Pose special challenges such as .
Challenges Faced
Company
Challenge
Needs
Solicited Business
Proposals
Prepared
in response to a request
Solicitation
may be face-to-face, in
writing, etc.
May
a project, product, or
service need
Invites
RFP,
RFP content
Introduction
Project/Product/Service description
Vendor requirements
Restrictions
Proposal guidelines
Evaluation criteria
Confidentiality statement
Submission and contact information
What
Features of an effective
proposal
Purpose is clearly stated
Problem is defined clearly
Solution is innovative and convincing
Benefits outweigh costs
Personnel are qualified
Solution can be achieved in a timely
manner
Proposal is honest, factual, realistic,
and objective
Presentation is professional and
attractive
Elements of a Formal
Proposal
Cover letter or memo
Title page or cover
Reference to authorization
Table of contents
List of illustrations
Proposal summary
Purpose
Problem or need
Background
2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
Ch 11 15
Elements of a Formal
Proposal (slide 2)
Benefits of the proposal
Description of the solution
Evaluation plan
Qualifications of personnel
Time schedule
Cost
Glossary
Appendixes
Reference list (if required).
2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to
a publicly accessible website, in whole or in part.
Ch 11 16
proposal
Encourages
action
of the proposal
Name and location of the receiver
Name and location of the submitter
Date of submission
Proposal summary
Write
What
Background
May
Explain
Must
Must
Be
Make
Description of the
solution
Specify
Most
You
important section
recommending
the strength of your solutions rationale.
Example (Solution)
Evaluation Plan
An
Qualifications of
Personnel
Include
education, experience,
accomplishments, successes, and
evidence of achievements that
directly relate to each participants
involvement in the proposed
solution.
Time Schedule
Realistic
Cost
Present
For
in logical parts
example,
Personnel
Supplies
Equipment
Facilities
OR
Benefits
Solution Segments
Time Phases, etc.
What
Preparing a Proposal
Research
Planning
Writing
Research stage
In
Research
Planning stage
Analyzing
guidelines/RFP
Preparing problem solution
Developing an implementation plan
Preparing project cost
Writing stage
Drafting
and re-drafting
Reviewing and editing
Proofreading
Including relevant appendix
Submitting the final copy