AS Media Studies

MEST1
Revision Tools

With Miss O’Dell

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Lesson Objectives Learning Outcomes
‘You will…’ ‘You will have…’

1. Understand convergence culture 1. Analysed Apple Inc. products in terms of

integration of products and brands

2. Explore the effectiveness of advertising 2. Analysed Apple Inc. adverts and

on different media platforms considered forms, audience,
representation and institution

3. Pitch a new technology product for Apple 3. Collaboratively designed a print advert
Inc. to meet a brief

AO1: Demonstrate knowledge and understanding of media concepts, contexts (and critical debates)

AO2: Apply knowledge and understanding when analysing media products and processes
and evaluating their own practical work, to show how meanings and responses are created
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Media
Terminology
Advertising Editing Mise-en-scene
Audience E-media Narrative
Brand identity Forms Print
Broadcast Genre Publication
Codes Hybrid Representation
Concepts Iconography Sensationalise
Connotation Ideology Stereotype
Composition Institutions Signified
Conventions Interactive Signifier
Denotation Intertextuality Typography
Demographics Marxism Uses and
Gratifications
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Group 1

Explore the
Apple web
pages for the
iPad.
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Group 2

Explore the
Apple TV
commercial
for the Apple
iPad.
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Group 3

Explore news
reports for
the Apple
iPad.
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In your group analyse the texts and discuss the

following:

- Is media language used effectively? (codes)

- Who are the target audience? How are they
targeted?
- How is new technology represented?
- How does Apple represent itself? Brand identity?

Make notes on your handouts and prepare to

feedback…
REMEMBER to use media terminology
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Now for the fun part!

In your groups you have been commissioned to design an ‘App’

for Apple Inc. It can be for any of the three Apple Inc. products
you have analysed.

Each member of your group must contribute:

a) Sketch a print advert for the ‘App’
b) Write a pitch/blurb explaining the ‘App’
c) Pitch your ‘App’ to the class (2 minutes max)

Refer to your analysis of the Apple Inc. products throughout this

activity
 Homework

Visit the link:

http://conceptcreativity.wetpaint.com/page/AS+Media+Studies+28.05.10

Respond to the discussion thread at the bottom of the web page, your
response should refer to texts from all 3 media platforms:

To be
comple
ted by
Tuesda
y 8 th
June ple
ase!

How effectively has Apple advertised the launch of the

iPad? Discuss.