Beruflich Dokumente
Kultur Dokumente
Competitive Advantage
and Consumer Satisfaction
PREPARED BY:
MHELETON B. CALICDAN
ANA FRANCHESCA B. DOMONDON
JONATHAN A. RIVERA
Chapter 1
THE PROBLEM
Background of the Study
Customer
According
Customer
Theoretical/Conceptua
l Framework
Statement of the
Problem
What
And,
CHAPTER 2
DESIGN AND
METHODOLOGY
Accidental/convenience
sampling is
utilized in seeking out the respondents who
are readily available or accessible to
respond to the questions. Thus, the first
person who comes along who typifies the
unit of analysis serves as the respondent of
the study
Purposive
Data Gathering
Procedure
CHAPTER 3
PRESENTATION, ANALYSIS
AND INTERPRETATION OF
DATA
The
1. The product
a.
Quality
b.
Consistency
c.
Range of product
2. Delivery
a.
Speed of time
b.
Availability
a.
Courtesy
b.
Reliability
c.
Responsiveness
4. Price
5. Place
a.
Aestathiscs
b.
Location
Competitive
Advantage of Caf
Lusso
it is factored in by the interviewee as competitive
advantage and seemingly the main thing that can
satisfy then not only that the promote sumptuous, they
also provide Korean, Continental, and more likely
Filipino food and delights that would mainly target the
distinct and discriminating tastes of a common Filipino
and Korean customers. The Cafe need not to entail that
they focus as well with our Korean expats due to the
fact that there has been a large number of influx of
Korean student in the city more over this connotes the
patronage of the Kpop (Korean Popular Culture) in our
country. The Korean wave is not just a trend but has
become a lifestyle in Baguio City nowadays.
CHAPTER 4
CONCLUSIONS AND
RECOMMENDATIONS
Conclusions
Recommendations
Breakfast Meal
American Breakfast 99
Lusso Breakfast
Sandwich
Salad
House Salad 99
Bread
Honey Bread 99
Soup
Beef Soup
129
129
99
99
99
249
Rice Toppings
169
Jeyuk Deopbap
189
189
Tomato
Promo Doro
Cream
Carbonara 199
Pesto
Pesto 139
159
209
Executive Summary
Situation Analysis
MARKET NEEDS
MARKET
DEMOGRAPHICS
Professionals; 20%
Expats; 12%
Students
Expats
Professionals
Tourist and Excourtionist
Regular Residents
MARKET TRENDS
Trends
MARKET GROWTH
Positioning
SWOT Summary
High-quality products.
Weaknesses
Opportunities
MARKETING STRATEGY
Growth Strategy
Products
Existing
New
Existing
Market
Penetration
Product
Development
s
New
Market
Diversificatio
Development n
Mar
kets
MARKETING MIX
Product
Price
Place
People
Promotion
IMPLEMENTATION
SCHEDULE
KEYS TO SUCCESS
References
Books
Electronic Sources