USP of the Marketing Plan

Engagement and involvement

oriented
Tapped different influencers for
different target segments based on
use-cases
Laid more emphasis on BTL activity to
educate the target audience and
create awareness
Innovative incentive programs to
motivate prospects to use the service

 Identified strategic locations for different

promotional activities
Identified best time for engagement
Studied successful marketing campaigns across
the world targeted at similar audiences
Conversation starter
ROMI given highest priority
Aimed at building good will of the brand
amongst the target audience
Aimed at building brand advocates or evangelist