TIMELINE:

GROWTH

TOP PICTURE
Break slide

Break slide

2004
Incepti
on

Creation of M.A.D driven by Jithins

experience of visiting a shelter for
underprivileged children in Cochin

2006
Non-Profit Entity
First Chapter of MAD for setup in
Cochin, approximately 20
volunteers signed up as teachers

2010
Organizational
Transformation
Completely volunteer driven till
2010, post which full-time
workforce for support to city
teams around the country.

2011
Year of Awards
World Summit Youth Award
Winner
Starbucks Youth ActionNet
Award Winner

Incidentally, the
same year
Michelle Obama
chose MAD to be
one of the 4 nonprofits she visited
on her trip to
India

2014
One of the only 4 NGOs across
the entire Commonwealth called
to launch Queens Young Leaders
Trust

2015
Great Place to Work
Ranked in the 100 Greatest Places
to work in India by the Great
Place to Work Institute

SUSTAINING THE
VENTURE

Foundation
Problem

Lack of a medium
& opportunities to
make an impact in
the lives of the
people

Mobilization
Team

Inspiring
Volunteers
Provide
Support
Challenge
Teams
Pilot-in-the
Collectivize
Plane Principle

Platform for
volunteers to
come with their
own ideas and
manage it like a
Enabling mini-startup
Institutions

Scalability
At what point
problem can
be solved
Resource
investment
should be
lower than the
output

Right Curriculum for the children

Teachers Workshops to educate
about childs problems & how to
react to them
Govt. Support eg. Juvenile
Justice Act

Hub-Model
Social
Organizations &
other partners in
a collaborative
set-up
Technology

Financial
Viability

Society
Fundraising

Personal Donations
Mobile & Web-Tech
CSR Activities
Solutions for
Product Company
volunteer
management Real
Perspective
Diversificatio
time view of ground
n of Funding
operations across
23 cities
Empowering the Child

Educational Support at a low cost

Innovative Placements Projects
Dream Jobs
Legal Guardians for
underprivileged kids