Introduction

About the Company

Nestle is committed to enhancing people's lives by offering tastier and

healthier food and beverage choices at all stages of life and at all times
of the day.

Providing safe, quality nutrition for more than 140 years.

2000+ brands worldwide.

Around 339,000 employee.

Operating in more than 197 countries.

Business Principles & Objective of the Company

Corporate Business Principles are at the heart Nestle.

Available in more than 50 languages, they reflect the basic ideas of

fairness, honesty and a concern for individuals and society.

To be the leader in nutrition, health and wellness and the industry

reference for financial performance, trusted by stakeholders.

Brands

Maggi

Kit-kat

Gerber

Milo

Nescafe

Friskies

Pure Life

Coffee-Mate

Nespresso

Purina

Products

Baby Foods

Bottled water

Cereals

Chocolates and confectionery

Coffee

Culinary, chilled and frozen foods

Dairy

Drinks

Food Services

Healthcare nutrition

Ice cream

Petcare

Quality and Safety

Quality and Safety for the consumers is Nestls top priority. This applies to
the entire portfolio, from foods and beverages to all systems and services.

Responsible

sourcing:-

Nestle work with almost 165,000 direct suppliers and 695,000 individual
farmers worldwide.

Company is committed to fostering responsible practices in their supply chain,

while ensuring that cos sourcing and supplier relationships deliver a
competitive advantage

Strategy

Youth employment initiative (Nestle needs

youth)

The employability of young people today represents a real challenge

not only for society, but also for the economy.

In 2014, Nestl also joined forces with around 200 other companies to
launch the second stage of the initiative, the 'Alliance for YOUth'. The
companies have pledged to develop a number of joint and individual
initiatives to give young people meaningful work experience and
internships, generating more than 100,000 jobs, and training
opportunities including CV clinics and interview preparation.

SWOT Analysis

Strength:

Cos name Nestle specifies the quality image high standard and quality product.

Proper health and safety measure has been taken by the Company.

Loyal customers

Weakness:

Less margin for retailers to prefer its sale.

High distribution cost compared to the competition in local market.

Opportunity:

Expand into the market by adding its product line.

Can capture the market of home appliances.

Can open separate stores to eliminate retailers.

Threats:

Increasing product line of competitors.

Distribution cost is high compared to local competitors. As Nestles confectionary products has to maintain and obey the Cos
standards.