INDIAN CHEESE

MARKET
2015 value sales see growth of 24%
to reach Rs19.3 billion
Increasing penetration into small
grocery outlets in urban India helps
the growth of cheese of 2015
Processed cheese maintains the
fastest growth at 28% in 2015
Average unit price increases by 10%
in 2015
Gujarat Co-operative Milk Marketing
Federation Ltd maintains the lead
with a value share of 47% in 2015
Cheese value sales are expected to
see a value CAGR of 13% at constant
2015 prices, reaching Rs35.2 billion

Cheese The NEXT BIG THING

Cheese Consumption
in India is growing by
more than
approximately 24 per
cent
Rs 1,930 Crore Indian
cheese market .
Cheese sales growing
at 30-40% per year.

CHEESE CONSUMPTION

PROCESSED CHEESE
CONSUMPTION201 201
(1,000 tons)
2010
1
2
Processed Cheese
Spreadable Processed
Cheese
other Processed Cheese

201
3 2014

201
5

10.8

12.1

13.6

15.4

17.6

20.2

2.0
8.8

2.2
9.8

2.5
11.1

2.8
12.6

3.2
14.4

3.7
16.4

PROCESSED CHEESE CONSUMPTION

FORECAST 201 201 201 201

(1,000 tons)
Processed Cheese
Spreadable Processed
Cheese
other Processed Cheese

202
0

23.14

26.53

30.23

34.28

38.91

4.32

4.96

5.67

6.46

7.36

18.82

21.56

24.54

27.86

31.55

ARLA CHEESE RANGE

PROCESSED CHEESE RETAIL

BREAKUP
OUR ARLA PROCESSED
CHEESE RANGE
International Cheese At Indian Price

Sr.No

PRODUCT

MRP
APPROX.
Mark
PRICE (Inclusiv PE Retailer
ORIGIN BRAND PACKING
Down
Rs.
e of all
R
%
IN KG
in Rs.
Taxes)

Total
Cost

APPROX.
VAT
Fortune SHELF
12.5%
Price
LIFE IN
DAYS

93.75

10.42

83.33

350

5760466738
088

EAN
CODE

Processed cheese Jars 140g

Denmark

Arla

0.140

83.33

125

Pc

25

31.25

Processed cheese Jars 500g

Denmark

Arla

0.500

250.0
0

375

Pc

25

93.75 281.25

31.25

250.00

350

5760466738
040

Processed cheese Jars 240g

Denmark

Arla

0.240

132.6
7

199

Pc

25

49.75 149.25

16.58

132.67

350

5760466738
095

Processed Cheese Triangles 140g

Denmark

Arla

0.140

156.6
7

235

Pc

25

58.75 176.25

19.58

156.67

275

5760466313
032

Kids Sticks 108g

Denmark

Arla

0.108

150.0
0

225

Pc

25

56.25 168.75

18.75

150.00

275

5711953038
839