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RAF Leadership Centre

Change,Culture & Leadership

Change, Culture & Leadership: Can Changing Culture


Facilitate the Leadership of Change?
Leadership Conference
July 18/19 2007
Professor Malcolm Higgs
Henley Management College

Professor Malcolm Higgs 2007

RAF Leadership Centre

Scope of the Presentation


The Challenges of

Change
Approaches to Change
Change Leadership
Relationship between
Culture & Change
Further Developments
in Thinking around
Change Leadership
Professor Malcolm Higgs 2007

Change,Culture & Leadership

RAF Leadership Centre

The
Challenge
of Change
Professor Malcolm Higgs 2007

Change,Culture & Leadership

RAF Leadership Centre

Change,Culture & Leadership

The Reality is that 70% of Changes Fail !!


In 2004 in the UK it has been estimated
that $6 billion was spent on Change

So $4.2 billion was wasted !!!!

Professor Malcolm Higgs 2007

RAF Leadership Centre

Change,Culture & Leadership

The Challenge of Change


The Key Questions:
If 70% of Changes Fail:
Why?
What makes the others
succeed ?

Professor Malcolm Higgs 2007

RAF Leadership Centre

Change,Culture & Leadership

What
What Really
Really Happens?
Happens?

Professor Malcolm Higgs 2007

Change,Culture & Leadership

RAF Leadership Centre

One
Look

Complex

Simple

Professor Malcolm Higgs 2007

Change Approaches

Distributed

RFLC 2005

Change,Culture & Leadership

RAF Leadership Centre

Change Approaches
One
Look

Directive

Master

I can manage
change

I trust my people to
solve things with us

Complex

Simple
Launch enough Initiatives &
something will stick

SelfAssembly

Professor Malcolm Higgs 2007

I can only create the


conditions for change to
happen

Emergent

Distributed

RFLC 2005

Change,Culture & Leadership

RAF Leadership Centre

Change Approaches
Directive
High magnitude: 48%
High scope: 42%
Low scope, int. source +ve

One
Look

Master
Long term: 21%

Complex

Simple
High magnitude: 44%
All correlations -ve

SelfAssembly

Key:
Green = positive relationship
Red = negative relationship
% = amount of variance between success and
failure explained in that context
Professor Malcolm Higgs 2007

High magnitude: 32%


All correlations +ve

Emergent

Distributed

RFLC 2005

RAF Leadership Centre

Change,Culture & Leadership

Change Approaches
One
Look

Simple

Directive

Master

Doing
Change
To

Doing

SelfAssembly

Professor Malcolm Higgs 2007

Change

Complex

With
Emergent

Distributed

RFLC 2005

RAF Leadership Centre

Change,Culture & Leadership

Leading
Change
in
Practice

Professor Malcolm Higgs 2007

RAF Leadership Centre

Change,Culture & Leadership

Leadership Behaviours

Shaping

Without me, nothing


will happen
Professor Malcolm Higgs 2007

Framing

With clear
boundaries, people
can be free to
contribute

Creating

We cannot change
unless we learn and
grow
RFLC 2005

RAF Leadership Centre

Change,Culture & Leadership

Impact of Leadership
Creating

We cannot change unless


we learn and grow

Successful

Framing

With clear boundaries,


people can be free to
contribute

Successful

Shaping

Without me, nothing will happen

Unsuccessful
RFLC 2005

Professor Malcolm Higgs 2007

RAF Leadership Centre

Why is Culture
so important?

How do culture
and leadership
interrelate?
Professor Malcolm Higgs 2007

Change,Culture & Leadership

Change,Culture & Leadership

RAF Leadership Centre

Leadership and Culture Make a Difference

Leadership

Performance

60%

80%
Culture
Professor Malcolm Higgs 2007

RAF Leadership Centre

Change,Culture & Leadership

The Challenge of Change

70% of Change Initiatives Fail


Aspects of Corporate
Culture have a significant
impact on the success/failure
of Change

Understanding the
Culture of an organisation
is key to change

Making Change work often


entails making some change to
aspects of the culture of an
organisation
Professor Malcolm Higgs 2007

RAF Leadership Centre

Change,Culture & Leadership

The Impact of Culture on Performance


CULTURE determines:

The way we address problems

Our receptivity to change

The way we deal with each


other

The way we deal with


stakeholders

Our commitment to strategy

Professor Malcolm Higgs 2007

RAF Leadership Centre

Change,Culture & Leadership

The Goffee & Jones Model

Sociability

Solidarity
Professor Malcolm Higgs 2007

RAF Leadership Centre

Hi

Change,Culture & Leadership

-ve Success
? Communal as
best culture

Sociability

+ve Shaping

+ve Framing
-ve Shaping
+ve Success

Lo
Lo

Professor Malcolm Higgs 2007

Solidarity

Hi

RAF Leadership Centre

Change,Culture & Leadership

The Goffee & Jones Model

Sociability

Hi
Networked

Communal

Fragmented

Mercenary

Lo
Lo

Professor Malcolm Higgs 2007

Solidarity

Hi

RAF Leadership Centre

Change,Culture & Leadership

Managing Cultural Change


Know where you are starting
Know where you need to go (from
a business perspective)
Identify the levers which need
pulling
Pull the levers

Professor Malcolm Higgs 2007

RAF Leadership Centre

Changing Culture
Increasing Sociability

Change,Culture & Leadership

The Goffee & Jones Model


Increasing Solidarity

Promote the sharing of ideas,


interest and emotions by recruiting
compatible people

Develop awareness of competitors


through briefings, e-mail,
newsletters, etc.

Increase social interaction among


employees by arranging casual
gatherings inside and outside the
office

Create a sense of urgency

Reduce formality between


employees
Limit hierarchical differences
Act like a friend - set the example

Professor Malcolm Higgs 2007

Stimulate the will to win


Encourage commitment to shared
corporate goals

RAF Leadership Centre

Change,Culture & Leadership


Study 2

We cannot change unless we


learn and grow

Creating positive

With clear boundaries,


people can be free to
contribute

Framing strongly
Positive

Without me, nothing will happen

Shaping Negative

A combination (Framcap) strongly positive in all Contexts


RFLC 2005
Professor Malcolm Higgs 2007

RAF Leadership Centre

Change,Culture & Leadership

Behaviours which Make a Difference


Attractor
Creates an
energy for the
change

Professor Malcolm Higgs 2007

Edge & Tension


Amplifies
disturbance
around the change

Transforming
Space

Creates a
Container

Creates
movement

Holds the tension


around the change

RFLC 2006

RAF Leadership Centre

Attractor

Change,Culture & Leadership

Creates an energy for the change


Connects with others at an emotional level,
embodies the future intent of the
organisation
Tunes in to day to day reality, sees themes &
patterns that connect to a wider movement,
and from this creates a compelling story for
the organisation
Uses this to set the context of how things fit
together, working the story into the life of the
organisation so that every conversation &
decision makes sense
Visibly works beyond personal ambition to
serve higher purpose, the organisation, and
its wider community
Is consciously aware of ones own
leadership and adapts this for a specific
purpose

Professor Malcolm Higgs 2007

RFLC 2006

RAF Leadership Centre

Edge & Tension

Change,Culture & Leadership

Amplifies disturbance around the change

Tells it as it is describes reality with


respect yet without compromise
In times of turbulence, has constancy;
does not withdraw from the tough stuff;
keeps peoples hands in the fire
Can spot and challenge assumptions
creates discomfort by challenging
existing paradigms and disrupting
habitual ways of doing things
Sets the bar high and keeps it there
stretches the goals & limits of whats
possible
Does not compromise on talent pays
attention to getting and keeping A
players
Professor Malcolm Higgs 2007

RFLC 2006

RAF Leadership Centre

Creates a Container

Change,Culture & Leadership

Holds the tension around the change


Sets & contracts boundaries , clear
expectations & hard rules so that people
know what to operate on (performance
expectations) and how they need to operate
(values & behaviours)
Is self assured, confident, and takes a stand
for ones beliefs is non-anxious in
challenging conditions
Provides affirming & encouraging signals;
creates ownership, trust & confidence
Makes it safe to say risky things & have
the hard to have conversations via
empathy & high quality dialogue skills
Creates alignment at the top to ensure
consistency & constancy of approach

Professor Malcolm Higgs 2007

RFLC 2006

RAF Leadership Centre

Transforming Space

Change,Culture & Leadership


Creates movement

Demonstrates a commitment that


engenders trust, enabling the system
to go to new places, learn about itself,
and act differently
Frees people to new possibilities
through making oneself vulnerable and
open
Understands what is happening in the
moment & breaks established patterns
and structures in ways that create
movement in the here and now
Powerfully inquires into ripe systemic
issues to enable deep change to
happen
Creates time and space (including
attending to its physical quality) for
transforming encounters
Professor Malcolm Higgs 2007

RFLC 2006

RAF Leadership Centre

Change,Culture & Leadership

A combination of these factors explained nearly 50%


of the variance in change success

Attractor
Creates an
energy for the
change

Professor Malcolm Higgs 2007

Edge & Tension


Amplifies
disturbance
around the change

Transforming
Space

Creates a
Container

Creates
movement

Holds the tension


around the change

RFLC 2006

RAF Leadership Centre

Attractor

Change,Culture & Leadership

Putting it all Together


Understand

Edge & Tension

& Incorporate Wider

Context
Build Leadership Teams
Transforming
Space

Work on the Underlying System

Creating a
Container

Patient with People


Display Self-Awareness
Set Tangible Measures

Professor Malcolm Higgs 2007

RFLC 2006

RAF Leadership Centre

Change,Culture & Leadership

Creating a Positive Climate for Change

Professor Malcolm Higgs 2007

RAF Leadership Centre

Change,Culture & Leadership

Questions?
Professor Malcolm Higgs 2007

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