Bushra Naz 03

Akbar Ali Ansari 14

Muhammad Anis 15
Habib Ullah 26
Shakir Rashid 27
Azhar Bilal 31
Wal-Mart
 Introduction
Wal-Mart serves customers and
members more than 200 million times
per week at more than 8,400 retail
units under 55 different banners in 15
countries. With fiscal year 2010 sales
of $405 billion, Wal-Mart employs more
than 2.1 million associates worldwide.
 History
•Wal-Mart was founded in 1962, with the
opening of the first Wal-Mart discount store in
Rogers, Ark. The company incorporated as
Wal-Mart Stores, Inc., on Oct. 31, 1969. The
company's shares began trading on OTC
markets in 1970 and were listed on the New
York Stock Exchange two years later.
 •The company grew to 276 stores in 11
states by the end of the decade. In 1983,
the company opened its first Sam’s Club
membership warehouse and in 1988
opened the first supercenter -- now the
company’s dominant format -- featuring a
complete grocery in addition to general
merchandise. Wal-Mart became an
international company in 1991 when it
opened its first Sam's Club near Mexico
City.
•Now more than 8,400 retail units under
55 different banners in 15 countries.
Our Mission
• Saving people money to help them live better was
the goal that Sam Walton envisioned when he
opened the doors to the first Wal-Mart more than 40
years ago. Today, this mission is more important
than ever to our customers and members around
the world. We work hard every day in all our
markets to deliver on this promise. We operate with
the same level of integrity and respect that Mr. Sam
put in place. It is because of these values and
culture that Wal-Mart continues to make a
difference in the lives of our customers, members
and associates.
 Vision Statement
To become the worldwide
leader in retailing
 List of Wal-Mart brands
• 1 Major brands
– 1.1 Sam's Choice
– 1.2 Great Value
– 1.3 Equate
– 1.4 Ol' Roy
• 2 Additional brands
– 2.1 Apparel
– 2.2 Homelines
– 2.3 Others
• 3 Former brands
Departments of Wal-Mart
 See All Department
1. Apparel & Jewelry
2. Baby
3. Electronics
4. For the Home
5. Furniture
6. Grocery
7. Health & Beauty
8. Movies,Music & Books
9. Outdoor Living
10. Pharmacy
11. Photo
12. Sports & Fitness
13. Toys
14. Video Games
 Operating Division of Wal-Mart

• Wal-Mart Stores U.S.A

• International
• Sam’s Club
 Wal-Mart Stores U.S

• 1 Wal-Mart Discount Stores

• 2 Wal-Mart Super center
• 3 Neighborhood Market by Wal-Mart
• 5 Market side
 Wal-Mart Discount Stores
• In 1990, Wal-Mart opened its first Bud's
Discount City location in Bentonville
• As of December 2009, there were 810
Wal-Mart Discount Stores in the United
States.
 Wal-Mart Super center

• Wal-Mart Supercenters are hypermarket.

• The first Supercenter opened in 1988 in Washington
• As of December 2009, there were 2,737 Wal-Mart
Supercenters in the United States. .
Neighborhood Markets
• Began in 1998
• Located in market with Wal-Mart
Super centre
• Offers customer groceries,
pharmaceuticals & general
merchandise.
• Provides 28000 items to
customers
 Marketside
• Marketside is a new chain of grocery
stores opened in October 2008, the stores
are said to be less than half the size of a
conventional supermarket.
• As of December 2009, there were four
Marketside stores, all within the state of
Arizona. Each of these stores is open from
7 a.m. to 10 p.m.
International
• Wal-Mart expanded so that
customers everywhere
would associate its name
with low cost, best value,
greatest selection of quality
merchandise and highest
standards of customers
service.
• Wal-Mart focused on
Global Positioning.
 Sam’s Club
 Membership-only, cash-and-
carry operations.
 Financial services credit card
program (Discover Card) available
at all clubs.
 Annual membership fee is $35;
the Elite Membership is $ 100.
 Elite Membership has additional benefits like
automotive service contracts, roadside
assistance, home improvement, auto brokering
and pharmacy discounts.
 Bulk displays and name brand
merchandise.
 Distribution Centers
Wal-Mart currently has 117 distribution
centers, servicing 3,500 stores in the U.S.
The company is planning to add 300
stores by the end of 2009 and expects
eight percent store count growth annually.
The company is currently working on 30
new distribution center projects.
 Countries of operation

• As of October 2009, Wal-Mart stores

operate in Argentina, Brazil, Canada,
Chile, China, Costa Rica, El Salvador,
Guatemala, Honduras, India, Japan,
Mexico, Nicaragua, Puerto Rico, the
United Kingdom,Pakistan,and the
United States.
 Worldly Stores
Country Discount Super centers Sam's Neighborhood
Stores CLUB market
Argentina 0 11 0 0
Brazil 0 12 8 2
Canada 213 0 0 0
china 0 20 4 2
Germany 0 94 0 0
Korea 0 15 0 0
Mexico 472 75 50 0
Puerto Rico 9 1 9 33

U.K 248 10 0 0

Total 942 238 71 37

 Wal-Mart Subsidiaries
Europe Asia Americas
Wal-Mart Germany Wal-Mart Korea Wal-Mart Argentina
Wal-Mart Uk Wal-Mart China Wal-Mart Brazil
ASDA SAM’S Club Wal-Mart Canada
The Seiyu Wal-Mart Mexico
Wal-Mart Puerto Rico
SAM’S Club
Supermercados Amigo
Toda Dia
Bodega
 Key competitors
• In North America, Wal-Mart's primary
competition includes department stores like
Kmart, Target, ShopKo and Meijer, Canada's
Zellers, The Real Canadian Superstore and
Giant Tiger, and Mexico's Comercial Mexicana
and Soriana. Competitors of Wal-Mart's Sam's
Club division are Costco, and the smaller BJ's
Wholesale Club chain operating mainly in the
eastern US
Key External and Internal
Factors of Wal-Mart
 Key External Factors
1. Opportunities
o Fortune’s number one Most Admired Company in nation
o World’s largest private satellite communication Systems.
o Agreement with Berkshire Hathaway, Inc. acquired McLane
Company. Inc.
o Ron Brown Corporate Leadership Award

2. Threats
o Increasing number of competitors
o “Buy American” Policy
o Target
o A solution to the monopoly that Wal-Mart has created
 EFE
Key External Factors Weight Rating Weight
0.0 to 1 1 to 4 Score

Opportunities
Fortune’s number one Most Admired 0.15 2 0.30
Company in nation
World’s largest private satellite 0.20 4 0.80
communication Systems.
Agreement with Berkshire Hathaway, Inc. 0.1 4 0.40
acquired McLane Company. Inc.
Ron Brown Corporate Leadership Award
0.12 3 0.36

Threats
Increasing number of competitors 0.14 3 0.42
“Buy American” Policy 0.10 2 0.20
Target 0.12 3 0.36
A solution to the monopoly that Wal-Mart 0.07 4 0.28
has created

Total 1 3.12
 Key Internal Factors
1. Strengths
 Operation in 15 countries
 New concept
 Hypermarkets, Supermarkets
 Wide variety of merchandise
 Nationally Advertised
merchandise
 Strong Financial Position
 Great Employee benefits
2. Weaknesses

 No formal mission
statement
 Management resisted
putting woman on board
of directors
 Hiring illegal minorities to
clean
 Growth for employees only
in Division
 IFE
Key internal Factors Weight Rate Weight
Internal Strengths 0.0 to 1 1to 4 Score
Operation in 15 countries 0.08 3 0.24
New concept 0.11 4 0.24
Wide variety of merchandise 0.1 3 0.30
Nationally Advertised merchandise 0.09 4 0.36
Strong Financial Position 0.12 4 0.48
Great Employee benefits 0.1 3 0.30

Internal Weaknesses
Increasing number of competitors 0.1 3 0.30
“Buy American” Policy 0.1 2 0.24
Target 0.11 2 0.16
A solution to the monopoly that Wal-Mart has created 0.15 4 0.40

Total 1 3.02
 CPM
Wal-Mart Target Carrefour

Critical success factors Weights Rating 1 Weighte Rating 1 W.Score Rating 1 W.Scor
0.0 to 1 to 4 Score to 4 to 4 e

Financial position 0.03 2 0.06 3 0.09 4 0.12

Market share 0.08 3 0.24 2 0.16 3 0.24
Product Quality 0.04 4 0.16 3 0.12 3 0.12
Inventory system 0.05 2 0.10 4 0.20 2 0.10
Consumer Loyalty 0.03 3 0.09 3 0.09 3 0.09
Global expansion 0.02 3 0.06 2 0.04 3 0.060.09
Organization structure 0.03 4 0.12 4 0.12 3 0.06
Production Capacity 0.02 4 0.08 4 0.08 2 0.10
Advertising 0.10 3 0.30 3 0.30 2 1
Price competition 0.25 4 1 3 0.75 4 0.45
Customer Services 0.15 2 0.30 2 0.30 3 0.90
Management Experience 0.30 4 1.2 3 0.90 3 3.30
Total 3.71 3.15
SWOT Analysis
 Wal-Mart:SWOT Analysis
Strengths Weakness
•Scale •International presence
•Home market Strong and profits.
position. •Low penetration in EU
•Technological pioneers •Lack of international
•Focus on discount experience.
Opportunities Threats
Growing super center Too large too manage
format International costs
Product Union opposition
diversification (food) Political foreign
New Markets (EU, situation
Asia).
E-Commerce
WAL MART STRATEGY

Wall-Mart use the

“BEST COST
STRATEGY” for their
products
 Best cost strategy

This strategy is combination of cost leadership

and Differentiation.