How to

Create a CV
that wins
you the
Interview
Step by step guide on how to
write a CV designed by a
recruitment consultant with
more than 10 years experience

As technology changes so does the way we apply for new job

opportunities. The days are long gone when you would buy the local
newspaper on jobs night and turn the pages reading through all of the
ads with a pen in hand to circle the ones of interest.
Now we go on to job boards on the internet and scroll through pages
and pages of available opportunities, clicking on links and uploading
our CV. We no longer pick up the phone and speak to a human being,
an employer/hiring manager to introduce ourselves and ask for more
details. We no longer spruce ourselves up armed with copies of our CV
and go door to door canvasing to showcase our talent in person.
So when we click the submit button on our online application what
actually happens to our application?

Introduction Job Hunting Evolved

Did you know? 2.5 Million people applied for a job at Google in 2013
Source (KissMetrics):Inside Google's Culture of Success and Employee Happiness

Through combined media outlets one average job opportunity can attract
anything from 50 to 250 applications. To manage this many companies now use
software, based on keyword matching. So, they will upload the job description to
their software and applications will be scored based on how many of the
keywords in their application match those that appear in the job description.
In reality this means that if your application does not include those all important
keywords, your application may never see the light of day!
Today, I am going to show you how to create a CV that will bring you to the top of
the search criteria of the recruitment software, that not only satisfies the
software but also engages the reader when your application gets in front of
human eyes.

Introduction What happens when you press

submit

Did you know? Personality

and Team Fit (known as
Soft Skills) is now equally
as important as
possessing the experience
and hard skills.
Unless you are applying
for a Graduate position or
a role that requires a visa,
education is no longer a
top priority for many
Topcompanies.
4 Focal Areas for your

Personality
(Soft Skills)

Key Skills

Experience
(Hard skills)

Achievements

CV

Name

Email

Person
al
Details

Key
Duties
(Hard
Skills)

Industr
y

Addres
s

Person
al
Traits

Contac
t
Numb
er

Creating your CV

Personal
Introducti
on

Job
Title

Divisio
n

Software

Key
Skill
s
Key
Personal
Traits

Target
Market

Your Name
I

recommend that you simply place your name. If you have letters after your name do not include them in this section as it
confuses the software.

Examples: Sharon Hibble

Your Address
The

software will use your address to match you to all current and future vacancies within your area

Examples: 15 Steep Hill, London, NW4 ZPX

or

Long Road 345, Bayside, CA4567

Your contact Number

If

you are applying for vacancies outside of your country please include the Country dialling code

Examples: +44 (UK) +1 (USA)

Also

double check the number is correct!

Email address
Ensure

that it is spelt correctly and if you press enter afterwards it will hyperlink

Skype ID, LinkedIn and website/portfolio links

This

is where you add all of this information, again ensure they are spelt correctly and all links work.

Creating your CV Your Personal Details

1. If you are a Graduate or have achieved letters after your name you can include this
information in your introduction.
2. You should include the industry that you work within.
Example: drinks manufacturing, electrical engineering, oil & gas, fashion accessories, highend leather goods, real estate, budget holidays, luxury soft furnishing and so on.
3. You should also include your discipline within your industry.
Example: Sales, Business Development, Marketing, Programmer, Journalist and so on
4. Now remember to state the level that you currently are at.
Example: Junior, Associate, Manager, Senior, Executive, Director.
5. In the person specification of a job description it may ask for a person who is articulate,
attention to detail, target driven. Think about what phrases best describe you and include
them in your introduction

Creating your CV Personal Introduction

Here is an example of an introduction:

I am an experienced recruitment consultant who

currently specializes in placing sales, business
development, marketing, public relations and human
resources candidates within the video games industry. I
work Internationally with both clients and candidates. I
am target driven and proficient in delivering a high
standard of service. I have a friendly and approachable
nature with the ability to build relationships.

Creating your CV Example of a Personal

Introduction

To carry out your role effectively past, present and in

the future you need to possess certain skills. These key
skills are highly sought after by employers and if you
possess them they will set you head and shoulders
above other candidates. So it is vital that you list them
on your resume.
A mistake that many individuals make is not displaying
these key skills. These key skills are usually found in a
job description.

Creating your CV What are Key Skills?

 Ability to build loyal trusted relations in a short period of time and maintain

High standard of communication at all levels

Proficient in growing a business and database
Competitive Market Research
Ability to meet & exceed performance expectations & goals, implement feedback to
achieve desired outcome
Creative problem solving
Ambitious and highly driven to succeed
Excellent organization skills with the ability to multi task whilst meeting deadlines
A natural ability to read between the lines and encourage individuals to open up
Highly motivational with the capability to sell to candidates & clients through service

Creating your CV Example of Key Skills

This is where you list all of your technical skills, so this should include
all software, platforms, databases and Apps.
Examples:

If you was a programmer you would list skills like C, C# and C++

If you work in Social Media you would include skills like Twitter,
Facebook, Instagram, YouTube, Twitch.

Other platforms would be Salesforce, Oracle, Google BigQuery,

Microsoft Applications and so on....

If you work in engineering or manual labour don't forget to list the

tools and machines you are skilled in.

Creating your CV Technical Key Skills

Key
Achieveme
nts

Professio
nal Work
Experien
ce

Education
&
Qualificati
ons

Creating your CV What comes next

You should be proud of your achievements.

In your Key Skills and Key Technical Skills you have satisfied
the recruitment software by using key skills that are required
for the role you are applying for and you have told the
potential employer what skills and expertise you possess.
Now you need to tell the potential employer what you have
done with those skills and that expertise.
Tell the reader what you have done for previous companies
and what you can do for your new company!

Creating your CV Key Achievements

Exceeded sales Target by 20% in first year

Exceeded sales Target by 34% in my second year

Designed & Delivered Audience Specific Marketing Campaigns to drive traffic

to my website

Achieved my goal of X amount of followers on Twitter within the first 3 months

of launch

Opened new branch office, responsible for procuring fixtures, fittings, furniture,
IT equipment and utility services. Sourced and employed two employees.
Through business development efforts bought on 6 new contracts employing
100+ temporary workers. Branch broke even within first 6 months.

Creating your CV Example of Key

Achievements

This should be laid out like this:

Company Name

Location

Dates Attended

Job Title

Remember to start with most recent job first and work backwards.
A short one to two line description of what the company does.

Example: National Retail Outlet selling Electric Goods

Creating your CV How to Layout your jobs

Duties laid out in bullet points, around 5 to 8 bullet points per job role that is
relevant to the position you are applying for.

Deliver a high standard of customer service

Provide up to date advice on a variety of electrical goods

Up sell on additional services, such as care plan & upgrades

Visual Merchandising & ensuring all ticket prices are correct

Adhering to Health & Safety procedures

Any jobs that are not relevant just a short one line of explanation of role.

Creating your CV Bullet Point your duties

This should be set out as follows:

University Name

Location

Dates

Degree/Certificate achieved

High School

Location

Dates

Exams achieved

Any other Certificates achieved that are related to your job.

Licenses achieved.

Creating your CV Education & Qualifications

Interests

When a potential employer is reading

your resume they want to know a little
about you so write a few lines about
what you do in your personal time.

References

References upon request

Example:
I enjoy reading novels and have a varied interest
in material. I have a very keen interest in
psychology. I am also interested in historical,
environmental and political events that have
lead us to todays world and society. I have a
bizarre need to know where things come from
and how they are created/made. I love travelling,
exploring and learning about cultures and
traditions. I believe in unity and the power of
communication and education. I support the Ian
Somerhalder Foundation and believe that change
is possible. I am very challenge oriented in both
my professional and personal life. I enjoy
listening to a varied range of music and I am
socially adept. I also enjoy writing and have
produced & published several articles to help
individuals produce winning resumes, cover
letters and gain new career opportunities. I live
life to full, grateful for every day and grab every
opportunity that comes along.

Creating your CV The final Steps

It is a myth that your resume should only be one page or no more than two pages.
I am 42 and have 26 years of work history. I couldn't possibly sell myself, my skills and wealth of
experience in one page.
As the decades have rolled by the meanings of resume and CV have changed considerably. In The
States a Resume was originally a short competency one page document and a CV was the full history.
Nowadays both phrases are banded about with little understanding of their actual meaning.
If you are serious about finding a new opportunity then no way should you be sending out a one page
resume. Acceptable length for a resume is between two and four pages depending on your work
history. My CV is 3 pages long.
Glamour Resume:
With software being what it is, it is so easy now to jazz up your resume with fancy fonts, colours and
columns. Please don't!! This is a professional document that is more than likely going to be read by
a Human Resources person first. As long as you have spellchecked your document and the layout is
simple and easy to read, all they care about is the content - Can you do the job you are applying for!

Creating your CV How many pages?

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Your CV is now ready to send out!

Goo
d
Luck
!