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PRODUCT LIFE
CYCLE
TECHNOLOGY PRODUCT
LIFE CYCLE
Research and Development
During this stage, risks are taken to
invest in technological innovations. By
strategically directing R&D towards the
most promising projects, companies and
TECHNOLOGY PRODUCT
LIFE CYCLE
Ascent Phase
This phase covers the timeframe from
product invention to the point at which outof-pocket costs are fully recovered. At this
junction thegoalis to see to the rapid
growth and distribution of the invention
andleverage thecompetitive advantageof
having the newest and
mosteffectiveproduct.
TECHNOLOGY PRODUCT
LIFE CYCLE
Maturity Stage
As the new innovation becomes
accepted by the general population and
competitors enter the market, supply
begins to outstrip demand. During this
stage, returns begin to slow as the
concept becomes normalized.
TECHNOLOGY PRODUCT
LIFE CYCLE
Decline (or Decay) Phase
The final phase is when theutilityand
potentialvalueto be captured in
producing and selling the product begins
dipping. This decline eventually reaches
the point of azero-sumgame,
wheremarginsare no longer procured.
CONCEPT-TO-MARKET
There
CONCEPT-TO-MARKET
Some
How different
Technology
products/services
are marketed and
sold?
Technology
Hardware
IT management consultants
Mobile services
Web applications
Skills
Capability
knowledge update
Flexibility
promptness
APPLICATION
SOFTWARE
CONSUMER ELECTRONICS
SMART
ENTERPRISE SOLUTION
Marketing :
High-tech VS Low-tech
ECOSYSTEM
ECOSYSTEM
An
ecosystem is a community of
organisms interacting with each other
and with their environment such that
energy is exchanged and system-level
processes, such as the cycling of
elements, emerge.
ECOSYSTEM
Digital Ecosystem
A
STICKINESS
STICKINESS
Stickiness
STICKINESS
Providing
wants
Allowing
Building
online communities
Inviting
Adding
Using
user feedback
games to the site
STICKINESS
Ad
views
Average Time of visit
SCALABILITY
SCALABILITY
It
SCALABILITY
It
CROWDSOURCING
CROWDSOURCING
Crowdsourcing
is the practice of
engaging a crowd or group for a
common goal -- often innovation,
problem solving, or efficiency.
CROWDSOURCING
Crowdsourcing
CROWDSOURCING
Accelerate
Share
Innovation
Ideas
Reinvent Business Models
Co-Create
Engage Consumers or Citizens
CROWDSOURCING
Reinvent
Work Models
Save Cost
Increase Efficiency
Reinvent Financial Models
CROWDSOURCING
Enterprise
Education
Government
IT
Finance
CROWDSOURCING
Entrepreneurship
Marketing
Science
& Health
Social Enterprise & Non Profit
CROWDSOURCING
Examples