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TECHNOLOGY

PRODUCT LIFE
CYCLE

TECHNOLOGY PRODUCT
LIFE CYCLE
Research and Development
During this stage, risks are taken to
invest in technological innovations. By
strategically directing R&D towards the
most promising projects, companies and

TECHNOLOGY PRODUCT
LIFE CYCLE
Ascent Phase
This phase covers the timeframe from
product invention to the point at which outof-pocket costs are fully recovered. At this
junction thegoalis to see to the rapid
growth and distribution of the invention
andleverage thecompetitive advantageof
having the newest and
mosteffectiveproduct.

TECHNOLOGY PRODUCT
LIFE CYCLE
Maturity Stage
As the new innovation becomes
accepted by the general population and
competitors enter the market, supply
begins to outstrip demand. During this
stage, returns begin to slow as the
concept becomes normalized.

TECHNOLOGY PRODUCT
LIFE CYCLE
Decline (or Decay) Phase
The final phase is when theutilityand
potentialvalueto be captured in
producing and selling the product begins
dipping. This decline eventually reaches
the point of azero-sumgame,
wheremarginsare no longer procured.

HOW WILL YOU


BRING YOUR
CONCEPT TO
MARKET?

CONCEPT-TO-MARKET
There

are some extensive experience


in defining the concept and
requirements for market leading
products and services.

CONCEPT-TO-MARKET
Some

typically work with innovation


teams that are building first of a kind
products that involve significant
market or technical risk.

How different
Technology
products/services
are marketed and
sold?

Services or Technology services


professional

services designed to facilitate the use


of technology by enterprises and end users.

Technology

services are also known as information


technology services (ITS).

Services or Technology services

Technology services include:

Software development, integration and maintenance

Hardware

Networking integration, management and maintenance

Information security (IS)

IT management consultants

Mobile services

Web applications

Services or Technology services

How it is being marketed?

Skills

Capability

knowledge update

Flexibility

promptness

APPLICATION

This technology is being marketed by its functionality.


Also by offering free version but only contains the basic
functions then the customer has to buy the added
features. Or vice versa

SOFTWARE

Same as application, being marketed by function, it is


commonly sold by bundle with the hardware or tie up with
other software.

Other way of marketing software is by giving trial demos,


workshops or access in website or offering a free use for a
short term to a specific target market segment.

CONSUMER ELECTRONICS

This is being marketed by the usability, multi


functionality, portability, connectivity or compatibility
with other gadgets or device.

SMART

The products has to be a modern or an upgrade of the


latest technology. Example is the higher resolution in case
of cameras and television sets.

ENTERPRISE SOLUTION

The technology is a property of a separate business or


person, being leased to the companys and the company
pay according to usage, volume or time bounded.

An enterprise solution normally marketed by module


system and the customer have the choice as to which is
the priority or the most of his need.

Marketing :
High-tech VS Low-tech

ECOSYSTEM

ECOSYSTEM
An

ecosystem is a community of
organisms interacting with each other
and with their environment such that
energy is exchanged and system-level
processes, such as the cycling of
elements, emerge.

ECOSYSTEM
Digital Ecosystem
A

digital ecosystem is a distributed,


adaptive, open socio-technical system
with properties of self-organization,
scalability and sustainability inspired
from natural ecosystems.

STICKINESS

STICKINESS
Stickiness

is anything about a Web site


that encourages a visitor to stay
longer. A Web site is sticky if a visitor
tends to stay for a long time and to
return.

STICKINESS
Providing

content that the user really

wants
Allowing

the user to personalize the site

Building

online communities

Inviting
Adding
Using

user feedback
games to the site

extensive hypertext crossreferences to other parts of the site

STICKINESS
Ad

views
Average Time of visit

SCALABILITY

SCALABILITY
It

is the ability of a computer


application or product (hardware or
software) to continue to function well
when it (or its context) is changed in
size or volume in order to meet a user
need.

SCALABILITY
It

is the ability not only to function


well in the rescaled situation, but to
actually take full advantage of it.

CROWDSOURCING

CROWDSOURCING
Crowdsourcing

is the practice of
engaging a crowd or group for a
common goal -- often innovation,
problem solving, or efficiency.

CROWDSOURCING
Crowdsourcing

touches across all social


and business interactions. It is
changing the way we work, hire,
research, make and market.

CROWDSOURCING
Accelerate
Share

Innovation

Ideas
Reinvent Business Models
Co-Create
Engage Consumers or Citizens

CROWDSOURCING
Reinvent

Work Models
Save Cost
Increase Efficiency
Reinvent Financial Models

CROWDSOURCING
Enterprise
Education
Government
IT
Finance

CROWDSOURCING
Entrepreneurship
Marketing
Science

& Health
Social Enterprise & Non Profit

CROWDSOURCING
Examples