150 Smart Stats: Onl ine Marketing Trends Every Business Ne e d s to K n o w

Online marketing is a p o we r f u l tool for

building your brand, con n ect i n g
to
consumers, and getting leads.
Thats because n o w m o r e than ever,
c o n s u m e r s rely o n the Web to find
information about your products and
services. This collection o f statistics
explores the latest i n digital trends,
g i v i n g y o u valuable insight into h o w
consumers behavior today can affect
your business and h o w to capitalize
o n it.

Local Businesses Need an Online

Presence
85% of consumers are searching for local businesses online.

ce, y ou w i l l m i s s the opportunity

to attract them.

C o n s u me r s Searching for
Local Busi nes ses O n l i n e

63%

Small Busi nes ses

Without a Website

85%
25%

Small Bus inesses That

Dont Sho w Up i n
Search Results

LOCAL

Strategy/Tools of online
marketing

SEO(SEARCH ENGINE
OPERATION)

Search engine optimization (SEO) is the process of

affecting the visibility of a website or a web page in a
web search engine's unpaid results often referred to as
"natural," "organic," or "earned" results.
In general, the earlier (or higher ranked on the search
results page), and more frequently a site appears in the
search results list, the more visitors it will receive from the
search engine's users, and these visitors can be converted
into customers.[1] SEO may target different kinds of search,
including image search, local search, video search,
academic search,[2] news search and industry-specific
vertical search engines.
As an Internet marketing strategy, SEO considers how
search engines work, what people search for, the actual
search terms or keywords typed into search engines and
which search engines are preferred by their targeted

PPC(PAY PER CLICK)

Pay-per-click (PPC), also called cost per click (CPC), is
an internet advertising model used to direct traffic to
websites, in which an advertiser pays a publisher (typically a
website owner or a network of websites) when the ad is
clicked.
Pay-per-click is commonly associated with first-tier search
engines (such as Google AdWords and Microsoft Bing Ads).
With search engines, advertisers typically bid on keyword
phrases relevant to their target market. In contrast, content
sites commonly charge a fixed price per click rather than
use a bidding system. PPC "display" advertisements, also
known as "banner" ads, are shown on web sites with related
content that have agreed to show ads and are typically not
pay-per-click advertising. Social networks such as Facebook
and Twitter have also adopted pay-per-click as one of their
advertising models.

Social media marketing

Social media marketing is the use of

social media platforms to market a product
or service.[1] Most of these social platforms
have their own built-in analytics, where
companies can track the progress,
success, and engagement of ad
campaigns. Companies address several
stakeholders through social media
marketing including (potential) customers,
(potential) employees, journalists,
bloggers, and the general public. On a
strategic level, social media marketing
includes the management of the

total population of India is 1.252 billion as on

2013 .
243million internet user on July 2014.
213 million mobile internet user as on 2015.

Indias Best Known Startup Story

The Journey of Flipkart !

 lipkart, a company which started with a mere investment of Rs. 4, 00,000 to develop its website, has undoubtedly grown up to be one of the biggest
e-commerce players in the Indian peninsula. In this fast pacing world, shortage of time is big crisis and acts as a big push for consumers to shop
online. In this article, we will venture into how the company grew in such a short span of time. Also, Techstory would give you insights into history
and future prospects of the company.
Flipkart was founded by Mr. Sachin Bansal and Binny Bansal, alumni of Indian Institute of Technology Delhi, in October 2007. In its initial phase of
operation, Flipkart was registered as Flipkart Online Services Pvt. Ltd and sold only books. Co-Founder of Flipkart and achiever of Entrepreneur of the
Year Award 2012-2013 from Economic Times, Mr. Sachin in an interview acknowledged that how he thought founding the company was most
ridiculous thing he has ever done and how others around him thought he was insane doing so. Soon, the company grew bigger and ventured into
selling other products such as electronic goods, e-books, stationery supplies, fashion and life style products as well.
As more and ore consumers turned to Flipkart for shopping, investors turned to Flipkart to support the companys future strategy. The company
raised US$1 million in 2009 from venture capital funds Accel India, and later onUS$10 million in 2010 andUS$20 million in June 2011 from Tiger
Global. But company took everyone by surprise when it announced that it raised $1 billionfrom already existing investors including Tiger Global
Management LLC, Accel Partners, and Morgan Stanley Investment Management and a new investor Singapore sovereign-wealth fund GIC.
New York-based private equity company Tiger Global Management LLC is the largest investor in the company today. Till today,
the company has privately raised about $2.7 billion in multiple rounds of funding.
Flipkart also grew via acquisition. The company acquired many firms such as WeRead in 2010, Mime360 and Chakpak.com in 2011, Letsbuy.com in
2012 and then myntra.com ( Indias largest online apparel store) in 2014.
However, the idea of Flipkart (online retailer) was not something unique as e-commerce was booming everywhere and there were several companies
operating in this domain. Then what pegs Flipkart above other firms? Well! Sachin believes that quality of the service provided is what sets Flipkart
apart from other ventures like theirs. What differentiates them and paves their way to success is excellent quality of service being provided by them
at which their competitors have lagged behind. To add to list, availability of all sorts of goods of various categories, enhanced online shopping
experience, pre as well as post sales experience, are the companys key differentiators.
The bigger you grow, tougher the challenges you face and harder it becomes to overcome them. The same falls in line for Flipkart. In its early stage,
two major challenge encountered were to get book vendors on board with Flipkart as it didnt have a book store and then to obtain the approval for
an online based credit card payment gateway. The founders however faced every challenge headon ! Sachin recalls how he and Binny used to stand
outside Gangaram Book Stores, Banglore and hand over Flipkart bookmarks to only those who were coming out with books in hands; to ensure that
their target was correct. They had to make several assumptions and start slowly by building good business relations with consumers and suppliers.
Sometimes these assumptions would turn out to be wrong and they would need to change the direction. But every time they committed a mistake, it
taught them a lesson.
Flipkart hit GVM of $1 billion in March 2014. GVM is the value of good sold or gross merchandise value and is calculated on monthly average sales.
Currently the value of good sold or gross merchandise value (GMV)on Flipkart is $4 billion.
The company has set the target to reach a GVM of $8 billion , add 100,000 sellers on its platform and sell 25 million products per month by the end
of this year.The company is also said to have set a target of selling 1 billion goods in a year by the end of 2017.
In 2014, the company reported that it had 15,000 employees working for them.
Currently with massive increase in Flipkarts user base, maintaining a good user experience is a major challenged posed to company. Flipkart has
adopted the strategy to invest a significant portion of its raised fund into supply chain efficiency, building a better talent pool and technology
innovation. Moreover, taking logistics to all terrains within country including towns and villages, making payment gateway options secure and easy
for the consumers are other major challenges.
By mid 2016, Flipkart is planning to raise a minimum of USD 5 billion through an Initial Public Offering (IPO) listing in New York Stock Exchange
(NYSE). This will bethe largest public offer by any Indian business till date and will value the companyat over USD 30 billion.
Be it selling products worthRs.650 Crore on The Big Billion Day or exclusive tie-ups with companies such as Motorola Mobility and Xiaomi Tech, the
company stands for converting every challenge into an opportunity. On the brighter aspect, with such a huge amount of raised funds and consumer
base, there lies a potential of India producing a $100 billion company, one of the most difficult task ever but possible. Sachin wants Flipkart to be
that company. The aim is set and next step is to deploy strategies to achieve the same.
Techstory wishes success to Flipkart!