Beruflich Dokumente
Kultur Dokumente
SEMINAR
for
SAN MIGUEL FOOD GROUP
Angara Abello Concepcion Regala & Cruz Law Offices
23 February 2012, Mandaluyong City
TRADEMARKS
What is a trademark?
A mark is any visible sign (such as a
word, group of words, name, symbol
or device or other source indicator or
any combination of these) which can
distinguish the goods (trademark) or
services (service mark) of an
enterprise.
Kinds of Marks
Marks may be categorized into categories based
on their degree of distinctiveness:
1. Fanciful or coined marks these marks are
the strongest and most distinctive because they
are coined or made up words that have no
meaning except as a brand.
Arbitrary Marks
Suggestive Marks
Descriptive Marks
Generic Marks
Claim of Colors
A claim of colors to be used in the mark
may be made in the trademark application.
Registration of a mark with claim of colors
may limit the scope of protection to the specific
colors claimed. For example, it may be more
difficult to prove confusing similarity between a
registered mark in red and an infringing mark in
any other color compared to a registered mark
in black and white and an infringing mark in any
color.
Disclaimer Requirement
What is a disclaimer?
This is a component/ element of a mark over which
the applicant does not claim any exclusive right of use in
connection with the goods or services on which the mark,
as a whole, is used. In other words, any person may use
such component/ element of the mark for the same goods
or services. For example, in the mark San Miguel Beer
which is used on beer products, if the word-component
Beer is disclaimed, any person may use the word Beer
as part of a mark of a beer product also.
Trademark Search
Purposes:
1) To determine the availability of mark for registration
2) To serve as basis for amendments/changes in the
mark
PROTECTING
TRADEMARKS
Opposition and Cancellation
Proceedings
OPPOSITION PROCEEDINGS
The duration, extent and geographical area of any use of the mark, in
particular, the duration, extent and geographical area of any promotion
of the mark, including advertising or publicity and the presentation, at
fairs or exhibitions, of the goods and/or services to which the mark
applies;
The extent to which the mark has been registered in the world;
The extent to which the mark has been used in the world;
The outcome of litigations dealing with the issue of whether the mark is
a well-known mark; and
CANCELLATION PROCEEDINGS
1. Within five (5) years from the date of registration of the mark sought to be
cancelled same grounds as those in an opposition case.
2. At any time if
The registered mark becomes the generic name for the goods or services,
or a portion thereof, for which it is registered; or
The registration was obtained fraudulently or contrary to the provisions of the
IP Code; or
The registered mark is being used by, or with the permission of, the
registrant so as to misrepresent the source of the goods or services on or in
connection with which the mark is used; or
The registered owner of the mark, without legitimate reason, fails to use the
mark within the Philippines, or to cause it to be used in the Philippines by
virtue of a license, during an uninterrupted period of three (3) years or
longer.
Actual samples and/or pictures of products bearing the mark/s involved in the
dispute will establish actual use of the mark;
List of registrations and applications for mark/s involved in the dispute in the
Philippines and worldwide will show worldwide protection of the mark/s;
Confusing similarity
MAGNOLIA QUICKMELT LABEL
DEESIGN mark
Opposed mark
The infringing mark is used in the sale or offering for sale of any goods;
The use is likely to cause confusion as to the origin of such goods; and
The use of the infringing mark is without the consent of the trademark
owner.
The essential element in an action for trademark infringement is the
likelihood of confusion on the part of the purchasing public resulting
from the colorable imitation of the registered trademark.
MAINTAINING TRADEMARK
REGISTRATIONS
Filing of Declarations of Actual Use (DAUs)
non-nextendible
Exact date (i.e., month, day, and year) when the subject mark
was first used in the Philippines
** In case the goods or services are available only by online purchase, the web
address must be indicated in lieu of the name/address of the establishment or
outlet.
FOREIGN REGISTRATION
Andean Community
Member States (5):
Bolivia
Columbia
Ecuador
Peru
Venezuela
Claim of Priority
The earliest Philippine trademark application may
be used to claim priority right for trademark applications
in other countries, provided that the foreign application
is filed within six (6) months from the date the earliest
Philippine application was filed. This means that the
date of filing of the Philippine application will be
considered the date of filing in the foreign country.
In like manner, the earliest foreign trademark
application may also be used to claim priority right for
Philippine trademark applications.
Trademark Requirements
(Foreign)
LICENSING TRADEMARKS
Technology Transfers and
Voluntary Licensing
COPYRIGHT
and
DOMAIN NAMES
What is a Copyright?
rights
Dramatization/translation/adaptation
rights
Distribution rights
Rental rights
Public display rights
Public performance rights
Original
Derivative
works
Typographical
arrangements
Copyright Ownership
Employer-Employee Relationship:
1. If part of regularly-assigned duties Employer
2. If not part of regularly-assigned duties Employee
Term of Protection
Generally, lifetime
(50) years.
Thereafter,
Moral Rights
Scope:
1. Attribution right
2. Right to make alterations of his work
3. Right to object to any distortion, mutilation which
would affect his honor and reputation
4. Right to restrain use of his name with respect to
any work not his own creation or in a distorted
version of his work
Copyright Registration
Copyright
Work,
Intellectual
Property Office
Copyright Registration
Purefoods Chunkee Corned Beef TVC
Copyright Registration
Unilever v. Court of Appeals & P&G (2006)
Domain Names
Different from trademarks, but protectible as
trademarks
Registry: dotPh Domain Name Registry (for
gTLDs and ccTLDs ending in .ph)
Term of protection depends on the amount of fees
paid (generally, at least 2 years)
Media (elements):
1. A storage medium/device
2. Contains information (sounds/images) or
software code stored by mastering or
replication
3. Accessible through a lens scanning
mechanism (ex: laser)
requirement
- Valid for 3 years
Source
PATENTS
Inventions, Utility Models and
Industrial Designs
83
84
Alarm Fork
85
snake walker/leash
TV control device
86
87
88
89
SMC registrations
A method for
sterilizing buko
water (aseptic)
90
SMC Registrations
A method of
processing all
purpose cream
SMC registrations
Closure Feeding
System
92
93
94
95
b)
96
97
98
Bottle Crown
with PVC liner
99
101
Bottle Crate
102
Thank you!
103