MAHINDRA &

MAHINDRA
P R ES EN TED B Y:
P R A N AY S IN G H 24
R A JU TIW A R Y 33

CONTENTS
Introduction
Milestones
Vision & Mission
Core Business Activities
Marketing Strategies
Corporate Social
Responsibilities
Recent Ventures

INTRODUCTION
Mahindra & Mahindra Limited (BSE:
500520) is part of the Indian Industrial
Conglomerate Mahindra Group based in
Mumbai.
The company was set up in 1945 in
Ludhiana as Mahindra & Mohammed by
brothers K.C. Mahindra and J.C. Mahindra
along with Malik Ghulam Mohammed.
After India gained independence and
Pakistan was formed; Malik Ghulam
Mohammed moved to Pakistan where he
became the nation's first finance
minister.

 J.C.MAHINDRA

K.C.MAHINDRA

F
O
U
N
D
E
R
S

G. MOHAMMAD

KESHUB MAHINDRA

ANAND MAHINDRA

CHAIRMAN

V.CHAIRMAN
M.D

 Initially set up to manufacture generalpurpose utility vehicles, Mahindra &

Mahindra (M&M) was first known for
assembly under license of the iconic
Willys Jeep in India.
M&M introduced Jeeps to India and in no
time they established themselves as the
Jeep manufacturers of India.
The company later branched out into the
manufacture of light commercial vehicles
(LCVs) and agricultural tractors, rapidly
growing from being a manufacturer of
army vehicles and tractors to an
automobile major with a growing global
market presence.
At present, M&M is the leader in the

 It offers over 20 models including new

generation multi-utility vehicles like the
Scorpio and the Bolero. It formerly had a
joint venture with Ford called Ford India
Private Limited to build passenger cars.
In recent times the company is engaged
in spreading its reach beyond its
traditional markets.
They entered into the two-wheeler
segment by taking over the Kinetic
Motors in India.
M&M also has controlling stake in REVA
Electric Car Company.
M&M has also been selected as the
preferred bidder for the acquisition of

 M&M is one of the leading tractor brands

in the world. It is also the largest
manufacturer of tractors in India with
sustained market leadership of over 25
years.
It designs, develops, manufactures and
markets tractors as well as farm
implements. Mahindra Tractors(China)
Co. Ltd. manufactures tractors for the
growing Chinese market and is a hub for
tractor exports to the USA and other
nations.
M&M has a 100% subsidiary, Mahindra
USA, which assembles products for the
American market.

MILESTONES OF
M&M

M&M
established
its
business
connections in the USA through Mahindra
Wallace.

It started steel trading on behalf of

European suppliers
M&M was converted into a public limited
company on June 15, 1955.
Machine Tools division was started.
Mahindra
Engineering
&
Chemical
Products Ltd. (MECP) was formed.
M&M became the market leader in the
Indian tractor segment-1983
Mahindra

British

Telecom

(MBT)

was

VISION:

VISION AND
MISSION

To create a fully collaborative

environment in which suppliers can
deliver exactly what the company needs,
when it needs it, and at a competitive
cost.
We dont have a group-wide mission
statement. Our core purpose is what
makes all of us want to get up and come
to work in the morning
-Anand
Mahindra
MISSION:
To create India's largest automobile and

CORE BUSINESS
ACTIVITIES
Automotive
Farm Equipment
Systech
Financial Services
Information Technology
Infrastructure Development
After-Market
Two-wheelers
Mahindra Partners Division
Specialty Services

MARKETING
STRATERGIES
USP ruggedness and performance.
Products that redefined the market.
Network of dealers, sales offices,
service stations etc.
Strong market base in the urban and
semi-urban areas.

CORPORATE SOCIAL
RESPONSIBILITIES
CSR

has always been an integral

part of M&M groups vision and
the corner stone of our core value
of good corporate citizenship
Keshub Mahindra

EDUCATION
ENVIRONMENT INITIATIVES
HEALTH & DISASTER RELIEF
ART & CULTURE
SPORTS
NANHI KALI

1. Education
K. C. Mahindra Education Trust:
Established by the late Mr. K. C.
Mahindra in 1953, the K. C. Mahindra
Education Trust aims to Transform the
lives of people in India through education,
by providing financial assistance and
recognition to them, across age groups
and across income strata.
Mahindra Education Society:
Aspart of its Corporate Social
Responsibility activities, the Mahindra
Group has established schools near its
factories primarily for children of its
employees. At present, the Group has
three schools that impart high standards of
education - Mahindra Academy at

2. Environment
Initiatives
Towards making planet earth greener,
the Group has vowed to plant a One Million
Trees across the Nation by October 2008
under the Mahindra Hariyali initiative.

3. Health And
Disaster Relief

The Mahindra Foundation has been

set up with a specific objective: to provide
medical relief to the poor and needy
sections of society. The foundation has
helped patients suffering from cancer,
heart ailments as well as burn victims.

4. Art & Culture

The Mahindra Excellence in

Theatre Awards (META) is the latest in
the Mahindra Groups efforts to
encourage national theatre in two broad
categories - Emerging theatre and

5. Sports
The National Basketball Association
(NBA) and the Mahindra Group, one of
Indias largest and most respected
companies, today announced a partnership
to launch a new multi-city communitybased recreational basketball league. The
new league for boys and girls ages 14 and
up will tip off in Bangalore, Ludhiana and
Mumbai, in collaboration with the
6. Nanahi
Kali of India (BFI).
Basketball
Federation
A project jointly managed
by K. C. Mahindra and
Naandi foundation for the
girl child.

RECENT /CURRENT
VENTURES
Mahindra Navistar Automotives Ltd.
(MNAL), the commercial vehicle joint
venture between Mahindra & Mahindra
Ltd. (M&M) and Navistar Inc. of USA,
unveiled its 25 tonne and 31 tonne trucks
for the Indian market.
Mahindra & Mahindra Ltd announced the
launch of the Maxximo, the worlds first
mini-truck to be powered by a 2-cylinder
CRDe engine with DOHC technology and 4
valves per cylinder.

 Indias iconic SUV, the Mahindra Scorpio,

took another step to stardom with the
unveiling of a premium, special edition
`Scorpio Coffee Table Book. Film actor
Ajay Devgan - the Scorpios first customer,
and Anand Mahindra, Vice-Chairman and
Managing Director, Mahindra Group, took
special pride in unveiling the book, which
chronicles the journey of Indias best loved
SUV since its launch in 2002. January 6.
Dubai, UAE, June 17, 2010: Mahindra &
Mahindra Ltd. along with its subsidiary
MOICML (Mahindra Overseas
Investment Company Mauritius Ltd.),
Arabia Holdings and Ras Al-Khaimah
Transport Investments LLC have signed an
agreement to create a joint venture

Thank you