There are different

milestones that, by now, you

have already attained

Womans

dreams of being swept off of

her feet by the love of her
life and seeing him bent on
one knee, with a ring on one
hand, asking the big
question

Will you Marry me?

Weddings are wonderful occasions.

Naturally,
Choosing someone to document this
important day is one of the most daunting
decisions couples will make.
One should consider that wedding
photographers have their own styles and
not all styles would complement a couples
personality.

Rising and in demand style

Fine Art Wedding

Photography

A wedding photography style that is

about

having movement and life in a photograph but

with a subtle touch of an artists hands

crafting and personalizing wedding images to

complement the couple, and

making images more stylized than traditional

and photojournalism wedding photography with
its distinct style in Light, Exposure, Color,
Direction, and Composition

Although,
The market (engaged couples, particularly
women) are unfamiliar with how it is called
Usually describe it as Romantic, Natural,
Classy
Look for light colors (pastel)

 Photographers migrate in this style

There are some photographers
who are not aware how the style is
done
Copy photographs of other
photographers
Its just business

The situation opens a problem:

Market cannot be distinct with what

they want and may pick the wrong
photographer for their wedding

To the amateur photographers, its

just one wedding.
But to the couple, it is a once in a
lifetime milestone

Helpful if the market can be a little

more knowledgeable about the style
that they want

Helpful for the market if hey can

have a material which can present to
them an ample idea of what the style
is.

Love & Art: Wedding Inspirations

through the Fine Art Lens
Proposed to be published under Weddings at Work
as their 18th anniversary celebration book

Designed to:

Unravel the concept of the

style to the main target
market
Highlighting an attribute
that a wedding and the
style can share, which is
personalizing
Wedding Inspirations
real weddings and
interviews
featured Fine Art wedding
photographers
wedding planning tips
and other articles

Hopefully alleviate future wedding

planning stresses & focus on whats
more important, enjoying their journey
of being engaged and planning a
wedding that echoes their personalities

All samples presented in the Fine Art

Style

A notable characteristic of Fine Art wedding photography is

that it was able to have the essence of Fine Art through its
ability to convey artistic expression while providing service
to the consumers
Indicates that Fine Art can be in many forms and one can
achieve the spirit of art in life with just the right mindset for
aesthetic and passion.
It is entitled Love & Art because it is a style developed from
an event that is filled with the idea of love, and from which
Art itself was inspired to provide its own artistic vision
The title also aims to be easily remembered and understood
by the market.
A calligraphy font (Bombshell) was used since modern
calligraphy nowadays in the Philippines is a trend and is a
popular personalized option for wedding invitations.

Initial logo
studies

Other variation and application o

Wedding Inspirations Through the Fine Art

Lens

Wedding inspirations what brides are looking for

Through the Fine Art lens presents inspirations in the concept
of the style
Fine Art Lens Subtly hints that it is a photo heavy book but
not too intimidating in a sense that it would suggest that its a
book for photographers

Cover

Symbolizes having a
journey as a couple

Introduction
Giving a gist of what the style Fine Art wedding photography is in ways
familiar to the market
Treasured Memories
stating the importance of wedding photography

Chapter 1
Making the market understand what the style is

Chapter 2
Aims to set an example of how the style is used in actual weddings.
Its a testimony of the style from real brides
so the market can see it easier if the photography style is applicable with
the wedding they want

Chapter 3
Once the concept is know and the market can appreciate what the style can offer
to their wedding, its time to move on to wedding planning. Which is the point of
chap 3

it presents initial plans so the market can already have an idea in

wedding planning, making it easier for them eventually

Styled shoots
Styled shoots where the market can get wedding inspirations and ideas
they can apply in their wedding. All styling is done by the proponent.
Aside from the reason that the rsearrcher actually provides styling
services for weddings, the researcher decided to personally make all the
styling for the 3 shoots to maximize the full experience and quality of the
style which is being personally involved and handcrafting

Communication Proposal
The objective of the campaign is to engage desired
audience to anticipate and purchase the physical
book, incorporate the books theme with the
promotional stunts (personalized, handcrafted
weddings), gather desired audiences database,
make long term and growing community.
This will be accomplished by creating a forum-type
website where people can discuss topics with
regards to the topic of the book, create promos
thatll make the market interact with and aware of
the product, and hold a book launch attract
attention to the book, sell copies, and boost the
discovery of a new book available.

Creative Rationale
Gears:
For portraits and other shots: The researcher mainly
uses Canon 5D mark II, with a 50mm 1.2 or 1.4 lens
For wide: 16 or 17 mm lens

Creative Rationale
Natural Light Source
Wide Open Apperture
Warm Tone and light colors often almost pastel
Natural Directing
Compositions that is straight, clean, and simple.
And lastly, having an artists vision.

Conclusion
Weddings are ephemeral to a fault but so are peoples memories. Theres
no better way of remembering weddings than letting a passionate artist
document that very important day.
Fine Art wedding photographers go all out in crafting your wedding and
special events into a unique and stylized representation of a couples
special day. This is because they have a passion of making art out of the
love stories each couple have. They think that every photo that they take
and have taken is a moment that can neither be reproduced nor replicated
by another couple.
Incorporating the Fine Art concept in wedding plans, couples should focus
on what makes them unique and what are the things that resonate with
their personalities. This will not only help them in making their dream
wedding come true but it will also enable them to get to know each other
more in the process.

A wedding is both an end and a

beginning: An end of living your
separate individual lives and a
beginning of an even better life that
will be forever shared with the person
one who love the most. Photographer
will go beyond being a witness
because he/she will preserve that
memory, that union, for a lifetime