We Match

Introduction

Summary

Country
profile

The Strategy

Agenda

Project
Management

Market Entry
Strategy

The Project

Bangladesh

The
Textile
industry
in
Banglades
h

Central Europe
strategic location on North
European

81 Million
Average age : 46.5
The fifth largest economy in
the world

Leading exporter of machinery,

vehicles, chemicals etc.

Suffers from low levels of

investment

GDP - per capita (PPP):$47,400

(2015 )

Germany

SWOT

Mature Market
Strong
Competitors : at
least 100 online
stores

Threat:

Largest
European
economy

Location
High internet
access
highest internet
users( 86% of
Population )

Opportunity

Strength

population in EU

High Tax rate :

12% import
duty rate, &19%
VAT for Textiles
Income Tax:
between 1445%

Weakness

Increasing
Consumer
consumption

Source: http://www.howtogermany.com/pages/germantaxes.html
http://www.dutycalculator.com/dc/235372/clothes-for-men/t-polos/t-of-knitted-cotton/import-duty-rate-for-importing-textiles-from-united-states-togermany-is-12/

Project
Management

Project Management (Diana Vargas)

Negotiation and Buyer Leader (Issac)
Product leader (Textile Industry expert) (Ahad)
Logistic Leader (Yalda)
Marketing Leader (Saron)
Creative Leader (Diana)

Project Team

Milestones & Task List

Project Initiation

Project
Leader

Logistic
Leader

Marketing
Leader

Creative
Leader

Negotiation
and Buyer
leader

Project
Definition

Project
Leader

Logistic
Leader

Marketing
Leader

Creative
Leader

Negotiation
and Buyer
leader

Project Design

Project
Leader

Logistic
Leader

Marketing
Leader

Creative
Leader

Negotiation
and Buyer
leader

Project
Development

Project
Leader

Logistic
Leader

Marketing
Leader

Creative
Leader

Negotiation
and Buyer
leader

Project
Implementation
Leader

Logistic
Leader

Marketing
Leader

Creative
Leader

Negotiation
and Buyer
leader

Logistic
Leader

Marketing
Leader

Creative
Leader

Negotiation
and Buyer
leader

Control and
Evaluation

Project
Leader

Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)
Product leader
(Textile
Industry
expert)

Financial
Leader
Financial
Leader
Financial
Leader
Financial
Leader
Financial
Leader
Financial
Leader

Project Initiation
Project Definition

Project Design
Project Development
Implementation
Control and
Evaluation

Where
are we?

Introduction
Grow
Maturity

Decline

Strategies
throughout
the
Project lifecycle

Market Entry
Strategy

 Textiles and leather products.

Our concept is developing a product that will
serve to the whole family, friends and pet
lovers.

Our Products

Negotiation
Strategy

For people who like to match their clothes with their

loved ones and animals.

Our Brand

Our
Brand

COMPETITOR
S

Source: CBRE GmbH, Understanding Retail Destination Germany, 2014

Sales
Strategy

Cost
Items

Tops w
Trouser w

Fabric Access Maki Additi

Per
cost
ories
ng
onal
Piece
cost
cost
cost
Price
30
2
23
4
4.91
30
2
27
4
5.21

Pants M/
90
Kids dress 30

2
2

95
110

4
5

15.91
12.08

Sports
wear
T-shirt
Polo shirt

40

29

6.16

20
24

2
2

16
17

3
3

3.4
3.83

Per Dozen

http://

Sales

Strateg

Working
with Lidl

Magazines

Sales Strategy

Partnering

Openning our shop

Next Steps

 Information :copy right or patent , credit card information

Transaction : virus attack
Operational: price competition, shipping and suppliers
Technological :web traffic, internet service provider
Security risk :unprotected domain, payment web site
Business Risks: change in supplies relationship

Risks

Thank