K. P. B.

Hinduja College Of Commerce

T.Y.B.B.I.
 Project By Group
No: 05
Group No: 05
Submitted To: Prof. R. G.

Subject : Marketing in Banking &

Insurance
3 1 4 39 4 3
4 1 1

Topic: Financial Service

Marketing

Prachi Aditya Preeti Harsh Rahul Pranav

 Financial Service
Marketing?
Finance?

Service?

Marketing?

Financial Service
Marketing?

Financial Service
 Financial service Sector

Commercial and Personal Credit Market

Insurance market

Government Securities Market

Housing Finance Market

Money Market &Debt Market

Capital Market

Hire Purchase & lease finance market

Forex Market

Financial Service
  

$ Symbiosis Multi-Trade Pvt. Ltd. $

Make Your Money Grow With US

PRA
 7 P’s of Financial Service Marketing

Product

Place

Promotion

Price

People

Physical Evidence

Process

PRA
 Product

Symbiosis Passive Plan For Investors

Symbiosis Affiliate Business Plan For Agents

PRA
 Place

2000 Branches world-wide

50 Divisional Offices Connecting to about 1500 Branches

Through Network.
Green Channel Facility.

Information Kiosks @ selected 150 Locations.

Company has Interactive Voice Response System.

PRA
 Promotion

Advertising

Personal selling

Word of mouth communication

Public relations and publicity

Sponsorship

Direct marketing

PRA
 Price

Registration Charges

T.D.S @ 10.3%.

Handling & Processing Charges @ 5%.

Company Fees & Arbitrager @ 2%.

PRA
 Peopl
e
company

Internal External

PRA
 Peopl
e
Internal External
Internal customers are the Communication through
agents advertisement and other
and advisors promotional tools
Agents and advisors act as All people other than the
an intermediary agents and advisors

PRA
 Physical Evidence
Physical evidance is a marketing part of a service.It fairly
means maximum convenience to the customer and cause no
confusion to him.It is the overall layout of the place ie.,how the
entire branch and offices are designed.

let us see how our company try to make changes so as to

make the sevice better for our customer.
uniform building itself
•

brochures
Internet/web pages

PRA
 Process

Registration Charge

Investment Process

Returns

PRA
 Returns
Months Principal Growth Total Cheque Cheque
Amount Amount Amount Date No.

1 3125 3125 6250 01/05/09 000001

2 3125 3125 6250 01/06/09 000002

3 3125 3125 6250 01/07/09 000003

4 3125 3125 6250 01/08/09 000004

5 3125 3125 6250 01/09/09 000005

6 3125 3125 6250 01/10/09 000006

7 3125 3125 6250 01/11/09 000007

8 3125 3125 6250 01/12/09 000008

9 3125 3125 6250 01/01/09 000009

10 3125 3125 6250 01/02/10 000010

11 3125 3125 6250 01/03/10 000011

12 3125 3125 6250 01/04/10 000012

13 3125 3125 6250 01/05/10 000013

14 3125 3125 6250 01/06/10 000014

15 3125 3125 6250 01/07/10 000015

16 3125 3125 6250 01/08/10 000016

TOTAL 50000 50000 100000    

PRA
 Process

Investment of customer
investment by the
company

72%
20%
08%
01%
01%

PRA
Thank You…