HISTORY

1886

COCA-COLA IS THE
MOST POPULAR AND
BIGGEST-SELLING SOFT
DRINK IN HISTORY, AS
WELL AS THE BESTKNOWN BRAND IN THE
WORLD.

the first taste

CocaCola is first served at Jacobs
Pharmacy on May 8, 1886. Nine drinks a
day are sold during this year.

Now in
Bottles
a name is born
Company accountant, Frank Robinson, names the
drink CocaCola, and thinking the two Cs would
look well in advertising, pens the famous Spencerian
script logo.

1899

Coca-Cola bottling
begins when the first
bottling contract is
signed in 1899.
"Hutchinson" style
bottles are used for
the product.

1900

The Contour Bottle

The Coca-Cola contour bottle
prototype is designed by
Alexander Samuelson

1921
Celebrity Endorsement
Music hall performer Hilda Clark becomes the first
celebrity to appear in multiple advertising formats,
including trays, posters and even bookmarks.

1915

1929
The first use of the slogan Thirst Knows No Season helps
transition CocaCola from a summer beverage to one enjoyed
year-round

1931
The bell-shaped CocaCola fountain glass debuts

1947
coke for short
The Sprite Boy character is introduced in advertising to convey the message that
CocaCola and Coke are two terms that reference the same product.

MARKETING STRATEGY
The main strategy and slogan of the company is
availability, affordability and acceptability of the
brand.
Sustainable development of the company, keeping
pace with the market to ensure its future presence.
Periodic assessments of business plans, product
response and planning.
Training sessions of tools and planning to the
associates, for the excellent and active performances

MARKETING STRATEGY
Keep balance of relations regarding goodwill and
strategies with anchor bottlers and franchises to keep
the process running.
Enhancements of necessary culture and capabilities.
Engaging other partners in progress through a
leadership team.

MARKETING MIX
PRICE
Price ranges of coca cola are suitable for
all type of its customers. As there is a very
large variety of products, so there is also
huge price range offered in that
perspective.

MARKETING MIX
PLACEMENT
Coca Cola is a globally recognized company. Its most of the
products are available around the globe, except few.

PROMOTION
Sports like cricket are thoroughly sponsored and brand name is
enhanced
Print media has special inclusions of coke and its products
T.V commercials of maximum duration take immediate attention
of customers and are memorable for long time

MARKETING MIX

COMPETITORS
Largest competitor of the company is
PepsiCo. A Coca Cola company relies on
its nonalcoholic beverages for its revenue
in U.S specially but PepsiCo relies almost
fifty percent on its snack production.

PRODUCT & COMPETITORS

CARBONTED

NON CARBONATED

Coca-Cola Zero

Eight Oclock

Sprite

Real Leaf

Sprite Zero

Viva Mineral Water

Royal Tru Orange, Lemon & Grape

Samurai Energy Drink

Sparkle

Wilkins Distilled Water

Sarsi; Sarsi Light

Nestea

Cheers, Pop Cola

PRODUCT & COMPETITORS

TARGET MARKET & MARKET SEGMENTATION

TARGET MARKET
The target market of Coca Cola is not
limited to age, area or gender, it is present
globally and is serving people at offices,
homes, parties, restaurants, bars and
every place where one can be present.

TARGET MARKET & MARKET

SEGMENTATION
GEOGRAPHIC SEGMENTATION
Targets different age groups, sexes and lifestyle
DEMOGRAPHIC SEGMENTATION
Segments different income level
PSYCHOGRAPHICS SEGMENTATION
People who are brand conscious will not drink
beverages of less known brands.

STRENGTHS &
WEAKNESSES
It is biggest beverage Seller Company in
the World.
The brand name is trust worthy for the
customers.
It is most recognizable trademark in the
World.
Coca cola is implying all its research and
development on beverage section and is

WEAKNESSES
Coca cola is implying all its research and
development on beverage section and is not
putting efforts on snacks whereas its major
competitor PepsiCo is earning 42% from
beverages and other snacks.