Training and Development

Guests expect guides to know the common and often the scientific names of the wildlife
and plants they see, as well as a lot about the habits, life histories, migration, and
ecological habitat. Likewise, a background in geography, geology, history, anthropology,
or other science is helpful in geo- tourism, soft adventure, and cultural tourism. Birding
guides have to really know birds

Skills, Personal Traits, and Experience

Communication: The ability to connect with clients, to convey information
effectively, and to enjoy an interactive relationship with all guests
Judgment and decision-making: The ability to quickly anticipate or perceive
threats to safety, comfort
Behavior management: The ability to bring out the best in trip participants and
o halt unacceptable behaviour without appearing heavyhanded.
Patience: The ability to tolerate the shortcomings of clients, to listen to their
stories, and to put up with bad weather and

-Basic food safety and occupational health and safety training;

-Customer service, including providing uniformity of experience and ensuring that

the operator understands the needs of the customer;

-Cultural awareness with tourists from abroad in particular and related to the

attraction to different cultures;

Some Points
Insurance:
Identify the types of insurance for your business, including liability insurance for possible accidents of visitors.

Sales Forecast:
Forecasting sales are critical to the enterprise from both a management and sales point of view. There is no
financial plan without an estimate of sales. A review of data on products, customers, competitors, and
budgets to develop the trends and projections is a necessary tool.

Describe the Farm and the new Enterprise:

When was it started, or projected to start? Why was it started? Who started it?

Describe the Product or Service:

Write down what one is selling to the public. What does it do? What makes it unique. Why should people buy
this particular service?

Define the Customers:

The focus of each business effort is placed on the consumer and this leads to an organization that revolves
around the needs and interests of the customers to be served. Targeting specific market segments, it is
suitable to define: gender, age, income, broader location of origin, family status, children, education, and
interests.
For example, in developing an ecotourism enterprise, one should probably look at
special groups interested to environmental issues.

The Set of Measurable Objectives and Goals

Some More Points

The creation of a Marketing Slogan
Consisting of a short, clever, even humorous translation of the mission statement
that conveys a single, simple thought about the particular business to the
particular customer profile.
It is also important that the future entrepreneur
understands that what to him is normal and not important, to a visitor may be
unusual and a very interesting local custom

Highlighting Culture
Organizing cultural tours and cultural
interpretation sessions
Offering lessons of local cuisine and
traditional gastronomy.
Producing and demonstrating traditional
handicrafts
Conducting traditional dance or music as
a means to experience intangible culture.
Marketing and selling artifacts to tourists;
this can improve interaction with other
farmers and enhance arts and crafts.

Rural/agri-recreation and agrientertainment

Agri-recreation and agri-entertainment combine the hotel and gastronomic services of rural tourism to
activities that aim to tourists entertainment.
In that context a nature walk may be included to show the habitat of wild plants, mountainous vegetation
and natural woods in their original environment. In the same context, guided visits for wildlife and bird
watching may be offered by a single or a group of businesses.
Many farmers may do well with re-creations of a former era. Some attractions may grow in relation to
owners hobby like, old rural household, a recreation appealing to children etc.

Agri-therapy (health related products

and services)
Agritourism can be connected with health services or health-related products.Tourists coming to the
countryside may expect possibility of a specific therapy, e.g. Special diet therapy, including consumption of
healthy / organic products.The base for promoting mental and physical health through farming and

environmental activities.

Rural/agri-sport and active tourism

Agri-tourism and rural tourism enterprises usually have suitable conditions for different sport activities,
especially when the sport discipline is connected with animals, natural and landscape resources and free space
to practice the sport.

Natural resources as the base for

agritourism.

Landscape Features Natural landscape features such as scenic views, overlooks, hills, forests, mountains, valleys,
and cliffs should be taken into account . These features, combined with the peace and spaciousness of most rural
areas, can be marketed as the perfect setting for a number of rural tourism enterprises.
Highlights wildlife should focus on improving or enhancing the habitats that maintain them. Creating habitats to attract
other wildlife species may be easy and should be considered. Appropriate NGOs can offer technical and financial
assistance for the development of wildlife habitats

Rural and agri-catering businesses (gastronomy)

Food products may come from local producers, the agri-tourism farms own
production or partly or entirely purchased from the broader area.
Observation of agricultural production process, including plant production, animal
production, some processing (e.g. help in cow milking, hay making, sheep
shearing etc.), and participating in guided or individual farm tours and related
activities as sowing of plants, harvesting or walking on-farm signed trails.
Contact of tourists, particularly children, with domestic animals, including poultry,
rabbits, goats, sheep, calves, etc.
Tourists can also learn about local flora and recognize various plant species
Increasingly, tourists show a keen interest in visiting small enterprises
processing
facilities. Creameries, dairies, wineries, olive-oil producing facilities, cookery and
pastry and prepare old-school recipes of jams, stewed fruits, spoon sweets,
homemade
bread, fresh pasta, pies, liqueurs
Furthermore, tourists watching or participating in the production process are more
willing to buy products that they observed or participated themselves in their
production.
Direct sale is an important agritourism service. Therefore, agritourism
enterprises organize open-air markets or road stands or stalls advertised very
often by the
roads.
Sometimes farmers offer stays in their farms connected with Pick-your-own
of various products, e.g. fruits or vegetables (strawberries, raspberries, apples,
pears. raisins etc). In this regard, orchards should have well preserved grass
intercrop, broad enough for visitors to pick up their own fruits

Drishtis points

Gastronomical---Breakfast-normal
Authentic furniture,utensils
Infra roads
Guide
Wifi--electricity
Comfort
Dance
Authentic handicrafts for sale
Entertaiment
Wildlife
Sports activity
Some animals
Complement with some other tour
Festivals //act out festivals ///act out

Achieving customer
satisfaction

Food
Older people are also more sensitive to the food they eat. Many have allergies or special dietary requirements.
It is important to ask ahead of time about food preferences and restrictions, often due to religious beliefs.
At the very least, the food has to be very good quality (fresh, good ingredients and properly prepared).
Convenience
Quality accommodation and personal service
One can help visitors work out their plans, and answer all posed questions quickly and enthusiastically.
Outstanding Experience
Visitors want to experience and do, not just see. : It is important to provide an experience that distinguishes ones service from the others.
Time:
Respond promptly to calls and emails.
Adhere strictly to set schedules.
Learn to be a good listener.
Visitors love to talk about themselves, their families, their homes, their jobs. They love to talk about the other places they have visited, and
compare them with yours.
Never argue with clients about politics, religion, or anything else
Pay close attention to children
Parents will not be happy if their kids are unhappy. Parents must know at all times that the kids are safe, comfortable, and entertained. For
parents, the value of a trip is measured by their childrens enjoyment.

SALES
Payment:

It may be done by cash, check, money order, or credit card. The traveling (and buying) public expects to use credit cards for all purposes, including making payments at remote locations.
The cost of setting up to process credit card transactions may be more than a new business can justify; if so one credit card transactions may be more than a new business can justify; if so one needs to inform clients ahead of time
Post-Season Evaluation and Follow-Up
The service, and encourage word-of-mouth advertising by past customers, particularly through Social Media where the business should be proactive e.g. post visitors comments on its site or create its own page in one of the most popular Social
Media.
Some send out trip evaluation forms. They ask a few questions with a check boxes system that allows the recipient to indicate how pleased or displeased they were with various aspects of their stay. If well designed, the evaluation form encourage word-of-mouth
referral.

They might target past clients by:

-Sending personalized Christmas cards or greetings on birthdays
-Sending photos or CDs of photos of the clients on special activities
-Requesting written comments, which they then use in their advertising
-Sending them ads for special rates, companion rates, or law fees for clients.51
-Giving them small gifts on their departure
- Putting them on a print or e-mail list for a regular on-going newsletter
Operators can also inform previous clients about the schedule for the coming
season.
Whether or not an operator conducts post-season follow-up, he/she may be surprised at how many past clients will write back, send photos or even gifts, sometimes years after their visit to the place.
It is this kind of personal contact that can make the rural and agritourist business rewarding even if profits are modest. Just be sure to reply to any correspondence from past clients. They are the best
marketing tool.

Achieving customer
satisfaction

Food
Older people are also more sensitive to the food they eat. Many have allergies or special dietary requirements.
It is important to ask ahead of time about food preferences and restrictions, often due to religious beliefs.
At the very least, the food has to be very good quality (fresh, good ingredients and properly prepared).
Convenience
Quality accommodation and personal service
One can help visitors work out their plans, and answer all posed questions quickly and enthusiastically.
Outstanding Experience
Visitors want to experience and do, not just see. : It is important to provide an experience that distinguishes ones service from the others.
Time:
Respond promptly to calls and emails.
Adhere strictly to set schedules.
Learn to be a good listener.
Visitors love to talk about themselves, their families, their homes, their jobs. They love to talk about the other places they have visited, and
compare them with yours.
Never argue with clients about politics, religion, or anything else
Pay close attention to children
Parents will not be happy if their kids are unhappy. Parents must know at all times that the kids are safe, comfortable, and entertained. For
parents, the value of a trip is measured by their childrens enjoyment.

Achieving customer
satisfaction

Food
Older people are also more sensitive to the food they eat. Many have allergies or special dietary requirements.
It is important to ask ahead of time about food preferences and restrictions, often due to religious beliefs.
At the very least, the food has to be very good quality (fresh, good ingredients and properly prepared).
Convenience
Quality accommodation and personal service
One can help visitors work out their plans, and answer all posed questions quickly and enthusiastically.
Outstanding Experience
Visitors want to experience and do, not just see. : It is important to provide an experience that distinguishes ones service from the others.
Time:
Respond promptly to calls and emails.
Adhere strictly to set schedules.
Learn to be a good listener.
Visitors love to talk about themselves, their families, their homes, their jobs. They love to talk about the other places they have visited, and
compare them with yours.
Never argue with clients about politics, religion, or anything else
Pay close attention to children
Parents will not be happy if their kids are unhappy. Parents must know at all times that the kids are safe, comfortable, and entertained. For
parents, the value of a trip is measured by their childrens enjoyment.

SALES
Payment:

It may be done by cash, check, money order, or credit card. The traveling (and buying) public expects to use credit cards for all purposes, including making payments at remote locations.
The cost of setting up to process credit card transactions may be more than a new business can justify; if so one credit card transactions may be more than a new business can justify; if so one needs to inform clients ahead of time
Post-Season Evaluation and Follow-Up
The service, and encourage word-of-mouth advertising by past customers, particularly through Social Media where the business should be proactive e.g. post visitors comments on its site or create its own page in one of the most popular Social
Media.
Some send out trip evaluation forms. They ask a few questions with a check boxes system that allows the recipient to indicate how pleased or displeased they were with various aspects of their stay. If well designed, the evaluation form encourage word-of-mouth
referral.

They might target past clients by:

-Sending personalized Christmas cards or greetings on birthdays
-Sending photos or CDs of photos of the clients on special activities
-Requesting written comments, which they then use in their advertising
-Sending them ads for special rates, companion rates, or law fees for clients.51
-Giving them small gifts on their departure
- Putting them on a print or e-mail list for a regular on-going newsletter
Operators can also inform previous clients about the schedule for the coming
season.
Whether or not an operator conducts post-season follow-up, he/she may be surprised at how many past clients will write back, send photos or even gifts, sometimes years after their visit to the place.
It is this kind of personal contact that can make the rural and agritourist business rewarding even if profits are modest. Just be sure to reply to any correspondence from past clients. They are the best
marketing tool.

To Do Stuff
Identify and describe the target market and determine what the target consumer
desires. why; what consumers are looking for; how they make their buying decisions; how much they are ready to pay
1.

2. Decide on the Positioning of the business in the Market, which it is expected to be strongly associated with the business name. Keep it
short and simple, descriptive of some benefit to the customer, and different than competitors. . Market research
will help to determine product placement, which means getting the specific
product before the right audience. Selling may be directly to the consumer, that is, the traveler, or it may be to travel intermediaries such as
travel agents, tour packagers, or even to clubs, organizations, or corporations whose members or employees may become clients.
There are advantages and disadvantages to both direct sales and intermediaries .The most obvious disadvantage of using agents is that they
take a fee or a commission
3. Decide on market expenditure level. Most established businesses spend 2-8%
of gross sales on marketing. Pricing, as a part of market research, simply means deciding how much to charge for services and
product.
There are two approaches to pricing:
Decide how much one wants to make per client by calculating costs
Find out what others are charging for similar products and then charge the same,
more, or less, depending on adopted policy

In general, pricing is not a good way to compete in the tourism business, for two reasons: One is that if charges are lower
than a competitor, it can give the impression that the product is not as good.
Second, that if competing businesses start lowering prices to get a bigger share of
customers, this can quickly lower the price to the point that noone makes a profit

Marketing Plan
It is important to keep good records about response to specific marketing efforts so
that marketing can be more effective. With time and reputation, costs for marketing
will be reduced
. By developing a Marketing Plan the two or three strong selling points of
the service or operation are also identified. These might be: the success
rate of a specific experience, exclusivity and solitude,
facilities, location and access to area attractions, price, or other services you
provide. Determining the audience first will help choose the key selling points for the
marketing strategy.
The three basics of advertising include:
The message, i.e. the two or three strong selling points and additional
information about the service,
The medium, i.e. internet, publications, radio, TV, etc., and
The target audience that one is trying to reach.
The message should tell about the type of activity or enterprise offered additional
goods and services, directions to the location, costs of the activities and how to
make reservations.
Originality is very important in marketing. Keep the message simple.

Using the Internet

Studies show that 25 to 70 percent of travelers research and book all or parts of
their trips on the Web. Many small businesses now devote the largest part of their
advertisement budget to website design, optimization, and maintenance.
Advantages
- Can be accessed by virtually any computer in the world
- Can be relatively low cost to set up
- Continues to do its job indefinitely rather than for a single day or month
- Can include large quantities of copy (words) and all the photos one wants to post
- Can be made interactive and can be used to take bookings
Can link and be linked to other websites.
Disadvantages
- Immense competition on the Web
- Most users only look at the first few sites that show up on a search
- Searchers scan quickly so they may miss important information
- Searchers must use the correct key words to find the site
- Websites must be maintained and must be updated to be effective
- Their promotion may require substantial human resources and cash.
Effective Web advertising is a mixture of art and science. It is advisable to hire an
expert to build and optimize the site.

Using the Internet

Here are some factors that make websites more effective:
1. Good site design. Get the most important information up front, since people
spend only a few seconds looking at a site unless it really grabs their interest.
Ensure easy site navigation.
2. Search engine optimization. Websites only work, because people use search
engines to find what they are looking for, so the site has to be built correctly and
include the right key words, page titles, and links to make it rank highly with the
main search engines. The search engines change their ranking criteria from time to
time so the optimization must be renewed at least annually. Use links to other
sites, but learn to use them correctly.
3. Web analytics. One can hire services that analyze the site and tell how many
hits the site is getting, where they are coming from, what key words are drawing
the hits, and so on. Most servers also provide an analysis if you learn how to use
them.
4. Great copy. Define the service, state its location, highlight elements that
indicate that the entrepreneur knows what he/she is doing. Use simple, clear
language and leave out buzzwords. Provide what the customer wants to know

Maintaining public relations

Or public relations, that is creating a positive image of the enterprise in the eye of the public.

Here are some examples:

- Search Engine Optimization and Social Media handling for the internet
- Press releases to newspapers, magazines, radio stations
- Sponsorship of community events, public radio, conservation groups, etc.
- Familiarization trips for tour agents or travel writers, so that they know the
establishment and can talk or write about it
- Promotional items pens, mugs, clothing with your company logo
- Public speaking and slide shows
- Brochures, business cards, and rack cards
.And most advertising professionals sustain that a single advertisement is almost
worthless -if not included in an advertisement campaign over a period of months or
years.
Buying paid advertising, one needs to determine a measure of return on investment (ROI).
Spending 1,00 Euro on an advertisement
campaign and being able to trace 5,00 Euros worth of bookings to that campaign, To
determine ROI, it is needed to track customers sources. That can mean simply
asking them how they found out about the enterprise
Increasingly, businesses are buying small print advertisements simply to direct
traffic to their websites. This type of advertisement needs little more than a
captivating phrase (something like the defining statement) such as an attractive
photo or logo and the website address and is a lot more cost effectively

OPERATIONS AND SAFETY

Clients must feel that they are safe.
Many of them will be in a very unfamiliar situation it could be the first time they have been in the wilderness and they may be
apprehensive, even frightened.
This uneasiness (being out of their comfort zone) will detract from their enjoyment of the trip and could cause them to behave in ways
that may actually increase the risk of accident.
It is important that the accommodation or tour are presented in such a way that the clients immediately trust the operator and feel secure
in every activity they plan to participate.
In camps and lodging:
Give a brief orientation explaining any dangers, such as low overheads or hot stoves; show escape routes, locations of fire extinguishers,
first aid kits, and emergency response equipment.
Before entering country where there is a chance of encountering potentially dangerous wildlife give a safety lecture, preferably with
reading material clients can study on their own. Provide clear instructions on what to do in the unlikely event of a
confrontation.
On any kind of tour:
Explain in advance how any emergency might be dealt with. Is radio/cell/satellite phone contact available? Can the location be pinpointed
with GPS or other device?
Tourists, as they are often unfamiliar with the local environment and usually come from urban environments, are extremely adept at
stepping in holes, banging their heads on low overheads, touching hot stoves and mufflers, cutting and scraping themselves on sharp
corners and rough rocks, getting stuck by spiny plants, and being stung by bees and wasps.
Frst could make a list of all the things that can go wrong, from sprained ankles to heart attack, insulin shock (diabetics), and severe
allergic reaction to bee stings or certain food. The operator (and the staff) should have first aid kits and be trained for every inconvenient.
In addition to personal injury, its ones job to keep people from dropping their cameras off cliffs, setting fire to their clothing, dunking or
splashing expensive optics and electronics, and losing personal items overboard or along the trail.

OPERATIONS AND SAFETY

After having thought out of all the threats to visitor safety, develop a
safety plan to ensure visitors well being. Write it down and make
copies. This is particularly important if every visitor or group is not
accompanied in the various activities by the employees or the person
in charge of the enterprise. It could be more effective, incorporate a
safety plan into the materials to provide clients prior to or at the start
of each outdoor activity.

It will contribute to their sense of security and help them to

understand better what they see and experience. This plan
doesnt have to be elaborate.

It could include just procedures that, if followed , may prevent most of

the potential accidents. It is possible that after an incident a refund of
their money be offered as a goodwill gesture, but it is better than
exposing visitors to a potentially dangerous situation to prevent it.

Last but least, seriously consider insuring your business against

accidents of visitors

Rural and agritourism services, products and activities can be available either throughout
the whole year around or seasonally. By employing, on the other hand, part-time staff or
seasonal workers, it becomes easier to respond adequately to the pattern of tourism
demand, to control the costs and to manage the fluctuations in trade.

(a) Buildings Farm buildings are very important to preserve and are appreciated by rural
and urban people alike. Buildings are also able to host many uses, One key to success is,
after identifying attractions (as mentioned in previous paragraphs) in each region or
village, to think about ways to make them appealing And accessible to visitors.

short documentary film and promotional clips on the project have been produced. One
booklet on the culture of Sualkuchi, Publicity materials such as posters on the Culture and
Birds of Sualkuchi, and stickers on Sualkuchi have been produced.

Nobody is employed by the Government or any private investors. So all decisions are
taken by the community for the community. Thus, it is promoting local participatory
governance.

Initially the road conditions were poor and the public transport system was available only
at a distance of about 4 km from the project site. This slowed down the initial construction
phase. Response: The District Administration converged grantsfrom other departments to
improve the road conditions. Now, vehicles can go to the last point of the village.
The project also addressed some peripheral development issues that are critical for tourism
development. The project team met the local elected representatives to include the
villagein a total sanitation scheme and arrange for drinking water and add concrete to the
roads. Health camps in partnership with the Government Health Department and private
hospitals,sanitation drives were organized.

Advocates for low impact on the environment and local culture. The
site has
been declared as a low-polythene zone. Plantation involving visitors is
a customary practice so far and it will continue until the site is fully
covered with greenery (figure 7). Visitors feel pride to become part of
the greening mission
Repeated consultations with the community, clarification of all the
points raised by them, transparent decision making and participatory
accounting helped. Peripheral
benefits in the form of roads, English speaking training, health camps,
etc, were also beneficial
KHAJUR Anjeer lonavala chiki

For improvement of the village infrastructure for tourism,

community Consultations were held to facilitate dialogue for
selecting the right kind of infrastructure, technology, and and
training was organized forvisitor handling skills, local cuisines,
development of souvenirs (weaving, bamboo craft), etc.
Groups were placed in established tourist centres in Nameri
and Kaziranga to gain first hand experience of handling tourist.
Since the village is rich in its traditional cuisine, the community
decided to offer only traditional food as the main dish at the
site.
Local traditional soft drinks, snacks, and games, were fine
tuned to presentable form through workshops.
At the beginning, villagers were not concerned about
sanitation, so street dramas were organized and volunteer
groups from outside villages were brought in for participatory
sanitation drives

Regardless of the promotion strategy chosen by the persons who offer rural tourist products and
services, the most efficient is the quality which influences the tourist consumption and the tourist
development of the rural villages.

Promotion , especially in tourism, we cannot say that one strategy alone is enough. On the
contrary, promotion involves the combination of multiple strategies such as advertising, public
relations, sales promotion.
Of these, advertising and sales promotion adapted to the microregion are combined with
strategies belonging to non-governmental organisations and small enterprisers.
The increased awareness of clients during the promotional process can be achieved by different
means: advertising based on a brand image, advertising based on low costs, advertising aimed at
specific clients, etc. Therefore, the promotional policy cannot be done without knowing well the
targeted clients and their preferences.
Thus, the target market the small enterprisers hint at the young and the adult population, willing
to practise cultural and recreational tourism in a well-preserved space in comparison with the
accelerated rhythm of the present society.
At the market level, some services might be distinguished, so that certain markets can be
examined during different seasons. Therefore, different activities specific to a certain area can
be organised for foreign tourists. For domestic tourists, who know these activities, some thematic
tours and routes or activities could be organized that would greatly involve the tourist.

Internet:

The costs of using the internet

are low in comparison with the traditional means
of promotion
and distribution. Many of the existing web pages
contain information about:
- up-to-date information;
- photos of the area or lodging unit (inner and
outer ones);
- information about prices;
- the possibility to analyse the information in a
foreign language;
- the possibility for on-line reservations;
- the possibility of on-line communication with
the clients.

- Public relations
The most common types of public relations are
press conferences, official meals and cocktails,
leaflet and enterprise journal editing, public
performances (e.g. sessions, prelims,seminars),
participation in different social and public
activities, offering the public direct telephone
lines in order to present news and information
about the lodging units and their offer, etc.
Those responsible for public relations onstantly
offer the intermediaries, tourists and press
information in order to get a positive image and
a favourable attitude for rural tourism

Tourism fairs can be organised at home

or abroad, determining the domestic tourist to
discover his/her own country, and the foreign
tourist to discover the cultural values of our
country

Publications represent a special kind of printing that includes: editing catalogues, leaflets,
brochures, wall planners, tourist guides, service guides, maps, tourist routes, and plans. All
these are usually done at county level by the main national tourist organisations or by the
people who feel strong about rural tourism.
Tourist and service guides represent the best-known material which inform and make
popular the tourist resources in the area. These suggest interesting things to do or to see for
the tourist, offering, in the same time, information about how to reach them.
Maps, tourist routes and plans must include necessary information for orientation and the
main attractions in the area. Unlike maps, plans present larger details and hold information
about the local history and art, the main interest points, craft services, gastronomy, and
lodging.
Most leaflets must contain information on booking possibilities and product purchase. They
can be offered to the tourists when they are at the site, or during exhibitions, in order to
attract potential clients, or at pensions in order to get to know the services and the special
offers. It is essential for the client that the leaflets contain a map, so that it is easier for
him/her to find the advertised location.
Posters can be used to decorate the welcoming lounge for the tourists and they can also
beoffered as gifts to the clients. It is vital to have diversity in approaches of
promoting tourist products and services so that rural tourism
be present all around the year.

SALES
Payment:

It may be done by cash, check, money order, or credit card. The traveling (and buying) public expects to use credit cards for all purposes, including making payments at remote locations.
The cost of setting up to process credit card transactions may be more than a new business can justify; if so one credit card transactions may be more than a new business can justify; if so one needs to inform clients ahead of time
Post-Season Evaluation and Follow-Up
The service, and encourage word-of-mouth advertising by past customers, particularly through Social Media where the business should be proactive e.g. post visitors comments on its site or create its own page in one of the most popular Social
Media.
Some send out trip evaluation forms. They ask a few questions with a check boxes system that allows the recipient to indicate how pleased or displeased they were with various aspects of their stay. If well designed, the evaluation form encourage word-of-mouth
referral.

They might target past clients by:

-Sending personalized Christmas cards or greetings on birthdays
-Sending photos or CDs of photos of the clients on special activities
-Requesting written comments, which they then use in their advertising
-Sending them ads for special rates, companion rates, or law fees for clients.51
-Giving them small gifts on their departure
- Putting them on a print or e-mail list for a regular on-going newsletter
Operators can also inform previous clients about the schedule for the coming
season.
Whether or not an operator conducts post-season follow-up, he/she may be surprised at how many past clients will write back, send photos or even gifts, sometimes years after their visit to the place.
It is this kind of personal contact that can make the rural and agritourist business rewarding even if profits are modest. Just be sure to reply to any correspondence from past clients. They are the best
marketing tool.

To Do Stuff
Identify and describe the target market and determine what the target consumer
desires. why; what consumers are looking for; how they make their buying decisions; how much they are ready to pay
1.

2. Decide on the Positioning of the business in the Market, which it is expected to be strongly associated with the business name. Keep it
short and simple, descriptive of some benefit to the customer, and different than competitors. . Market research
will help to determine product placement, which means getting the specific
product before the right audience. Selling may be directly to the consumer, that is, the traveler, or it may be to travel intermediaries such as
travel agents, tour packagers, or even to clubs, organizations, or corporations whose members or employees may become clients.
There are advantages and disadvantages to both direct sales and intermediaries .The most obvious disadvantage of using agents is that they
take a fee or a commission
3. Decide on market expenditure level. Most established businesses spend 2-8%
of gross sales on marketing. Pricing, as a part of market research, simply means deciding how much to charge for services and
product.
There are two approaches to pricing:
Decide how much one wants to make per client by calculating costs
Find out what others are charging for similar products and then charge the same,
more, or less, depending on adopted policy

In general, pricing is not a good way to compete in the tourism business, for two reasons: One is that if charges are lower
than a competitor, it can give the impression that the product is not as good.
Second, that if competing businesses start lowering prices to get a bigger share of
customers, this can quickly lower the price to the point that noone makes a profit

Achieving customer
satisfaction

Food
Older people are also more sensitive to the food they eat. Many have allergies or special dietary requirements.
It is important to ask ahead of time about food preferences and restrictions, often due to religious beliefs.
At the very least, the food has to be very good quality (fresh, good ingredients and properly prepared).
Convenience
Quality accommodation and personal service
One can help visitors work out their plans, and answer all posed questions quickly and enthusiastically.
Outstanding Experience
Visitors want to experience and do, not just see. : It is important to provide an experience that distinguishes ones service from the others.
Time:
Respond promptly to calls and emails.
Adhere strictly to set schedules.
Learn to be a good listener.
Visitors love to talk about themselves, their families, their homes, their jobs. They love to talk about the other places they have visited, and
compare them with yours.
Never argue with clients about politics, religion, or anything else
Pay close attention to children
Parents will not be happy if their kids are unhappy. Parents must know at all times that the kids are safe, comfortable, and entertained. For
parents, the value of a trip is measured by their childrens enjoyment.

Natural resources (i), tradition and cultural heritage(ii) and landscape and quality of life (iii), are three types of resources highly
valued by a growing part of society - some with greater purchasing power and free time, but also with greater sensitivity and
knowledge of the details connected with historical, cultural and natural legacy (Lane and Yoshinaga, 1994).
Firms that follow a niche marketing strategy, rather than focusing on its geographic market, are centered in a global market that
values their products. This means they can sell their products beyond the local market, and therefore have greater market
potential for increased sales and profits Consumers are becoming more reliant on technology to access information. Rural
products can be brought alive using new interpretation techniques to attract and meet the expectations of new and existing
audiences. A good example is the National Trusts series of downloadable walks, an iPhone application and geo-caching which is
being trialled at several sites.
4. Assistance under the Scheme: A maximum of Rs.50 lakhs would be sanctioned under this scheme. The activities listed
under the para-5 could be taken up.
5. Permission activities: The following works may be taken up under the
Scheme
i) Improvement of the surroundings of the village. This would include activities like landscaping, development of parks, fencing,
compound wall etc.
ii) Improvements to roads within the Panchayat limits. This shall not include may major road which connects the village.
iii) Illumination in the village.
iv) Providing for improvement in solid waste management and sewerage management.
v) Construction of Wayside amenities.
vi) Procurement of equipments directly related to tourism, like Water Sports, Adventure Sports, Eco-friendly modes of transport
for moving within the tourism zone.
vii) Refurbishment of the Monuments.
viii) Signages
ix) Reception
x) Other work/activities direct
Fundamental for a sustainable tourism industry is accepting the key principles underlying the concept of rural tourism:
- Not to deteriorate the resources and be developed in a manner that protects the environment;
-- To spread education among all participants: tourists, farmers, local communities, NGOs, agriculture and tourism (before, during
and after);
- Encourage all participants to recognize the intrinsic value of the resource;
"The product (service) is a immaterial consumer good, invisible, imperceptible that consumed leaves behind a bill in the pocket
of tourists and a pleasant memory (or bad) about what was offered"3 .
Combining services is an essential element in achieving a greater diversity of tourism product and is at the same time, a key
factor in meeting the highest level of consumer needs and desires4. This combination increases the attractiveness of tourism
product while lowering its perishability negative effect

. The man wants usually alternating calm with animated emotions and, therefore, not surprising leave
home for the possibility of being able to find the pleasure in the quiet, unpolluted, far from the
constraints of urban activities, rural areas being the that can answer all these needs Sociological surveys
conducted so far show that the quality is ranked second by the quality of landscapes, between motives
underlying the option for stay in the country;

-peace and wellbeing authenticity is increasingly required or sought by tourists.

Marketing
activities must take place in the government tourism offices, local tourism office and the private sector
for the development of a positive image of the new potential tourism markets tourism sector is very
important.
Tourism development is favored by improving infrastructure, b. system fragmentation holidays and
school holidays for a stay of 4-5 days in rural areas; choice villages; e. increasing request of
accommodation with modest comfort and low prices,
especially in rural guesthouses; f. diversification of rural leisure activities which include some adventure
sports activities and desire to know of natural biodiversity. For progress together with profit for those
involved, it requires several components: attractions, investment, appropriate infrastructure, services
and diversified hospitality promotion. To run this set of factors
need to join entrepreneurs and public administrations management measures and recovery planning
and environmental protection, setting standards for training and improve employment, maintaining
public health and safety. The private sector is responsible for the development of accommodation
services, travel
Marketing research (analyses market profile of rural tourism, lifestyle of potential
customers, their motivation and reasons of the selection of rural tourism).
Marketing analysis (analysis of locality in relation to target group of customers).
SWOT analysis of the locality (through which we should find out whether the selected
community and locality bear features of green community as it is described in the
documents of the US agency for the environment EPA (Environment Protection Agency
(http://www.epa.gov.

 organizing participation in fairs and promotional and marketing activities, including organizing the participation
in national and international tourism fairs liaising with the media and travel media Association selection,
preparation and coordination of the activity of the body of experts prepare a group of interpreter guides,
attendants or specialized on the main rural tourism
activities organization of courses aimed at improving professional training for local center leaders and members
of the association
To support and encourage itinerary tourism, the organizers will take into account theneed for materials that will
be a support and means of presentation, such as: calendar of rural events, guides, maps, monographs, brochures,
catalogs. The success of a tourist destination lies in the perception of tourists that will be well received,
that they will be in a safe environment and if necessary will have access to good quality medical facilities. The
role of the touristic product is to meet the needs of those who purchase and physiological needs, safety needs
and the need for respect and acceptance are the most important needs according to Maslow's pyramid of needs.
We emphasize the role of hospitality in tourism satisfying physiological needs such as hunger or thirst and the
need for esteem or acceptance
The statement above, regarding the attractiveness of tourism potential is reinforced by
the findings of the European Commission study on the attitudes of Europeans towardstourism, held in 2011. It
revealed, in order, the following reasons for the decision to purchase
a tourist product: the environment (nature) - 32% of respondents, cultural heritage - 27%, enterteinment - 14%,
gastronomy - 7%, art - 6%, festivals and events - 5%, others - 7%, non-answers - 3%.
The biggest problems that Romanias visitors have to face are mainly related to the overall infrastructure, of the
specific tourism, pollution and the quality of accommodation and services The promotion of original elements
from the life and culture of an area represents a strong touristic attraction for a significant segment of tourists.
These tourists look for authenticity and they want to observe the daily life of people interspersed with local
cultural elements The key is to identify our rural heritage and uniqueness, which can be presented and marketed.
At the same time, we must learn to communicate and cater to the tourists seeking these things. Skill
Development Programme and Training are very much essential to deal with various aspects of tourism activity.
Technical, linguistic and communicational skills should be enhanced in the work force of tourism.
Evolving marketing strategies for tourists that can travel in the off season and less sensitive weather conditions.
Supporting programmes on the use and potential of electronic data base and linking service providers with
regional offices, destinations and intermediaries.
Increasing the availability of short-break packages targeted to regional markets.
Adopting modern promotional and sales techniques such asinternet, websites, e-mail etc. For Building social
infrastructure - a canteen, an open air theatre, display facilities for displaying local culture .Developing
entertainment and information sites around regional themes, resources and identities.