Beruflich Dokumente
Kultur Dokumente
COMPANY
ALLEGATION OF PESTICIDES IN SOFT DRINKS IN INDIA
CONTENT
Overview of Case
Coca-Cola History
Coca-Cola in India
Coca-Cola Quality Control Practices
Allegation on Soft drink Companies
Problems
Coca-Colas Response & Alternatives
OVERVIEW OF CASE
Mission To refresh the world
Product Bottled Beverages and water bottle
Declined of soft drinks sales and trust
Presence of pesticides
Ground water depletion
Pollution by the waste water discharge
Causes cancer and immune system breakdown
Activated
carbon
flter
Passes
through 5
micron
flter
Polishing Filter
Coagulatio
n
Reverse
Osmosis
Water Purifcation
Disinfection of water
Chlorinatio
n
Distruction
of microorganism
Filtration at molecular
level
Ground water depletion due to over extraction of water for making their
products
PROBLEMS
In respect of Coca-Cola
Accused for health an environmental damage by passing pesticides
Accused for Depleting ground water resources
In respect of society
Water scarcity
Soil fertility decreases
Livelihood affected
Health and environmental damage
COCA-COLAS RESPONSE
Suspended disposal of bio-solids
Introduction of testing protocols
Rain water harvesting to recharge aquifers
Released study of Kerala state pollution control board
Assured consumer safety
Released result of independent study at central science Laboratories in UK
Transparent production system
Showed concentration of heavy metals below prescribed limits of BIS
ALTERNATIVES
There should be some standard setup for the pesticide limit and
underground water consumption limit by the Indian government which will
at par with global standard
Company should have their own social responsibility to maintain the Eco
system
Government should direct these companies to optimize their rain water
endowment to meet their water requirement
Government should charge high amount if they extract ground water for
their production
Thank You