ICICI BANK 7 PS OF

MARKETING

INTRODUCTION TO ICICI BANK

1.

ICICI Bank(Industrial Credit and Investment Corporation of India) is

anIndianmultinationalbanking andfinancial services company headquartered
inMumbai,Maharashtra,India with its registered office inVadodara.

2. In 2014, it was the second largest bank in India in terms of assets and third in term ofmarket
capitalisation
3. ICICI Bank was established by theIndustrial Credit and Investment Corporation of India
(ICICI)
4. Chanda Kochhar(born 17 November 1961) is the managing director MD
andCEO ofICICI Bank.
5 ICICI Bank launched internet banking operations in 1998.
.

PRODUCT
The Most vital P Of
Marketing
MOBIL
E
BANKI
NG

NRI
SERVI
CE
DEPOSI
TE
CORE
PRODU
CT

INVES
TMEN
TS

CAR
DS
LOAN
S

PRICE
the sacrifice for satisfaction
cost
Pricing competition
method
Value to
customer

INTEREST RATES ON FIXED DEPOSITES

Rate of Interest (% p.a.) w.e.fMarch 29, 2017

Tenure Period
General

Senior Citizen*

7 days to 14 days

4.00

4.50

15 days to 29 days

4.25

4.75

30 days to 45 days

5.50

6.00

46 days to 60 days

6.50

7.00

61 days to 90 days

6.75

7.25

91 days to 184 days

7.00

7.50

185 days to 289 days

7.25

7.75

290 days to less than 1 year

7.40

7.90

1 year to 389 days

7.40

7.90

390 days to 5 years

7.50

8.00

5 years 1 day upto 10 years

7.25

7.75

5 Years Tax saver FD(Max upto Rs.

1.50 lac)

7.50

8.00

PRAMOTION
With You All The way
NEWS
PAPER
FILM
ADVER
TISING

TELEVI
SION
Pramoti
on

DIREC
T MAIL

MAGA
ZINE
WIND
OW
DISPLA
Y

pramotions

PROCESS
the step taken to a new beginning
Through A Physical Branch
1. visit the nearest branch4. it is also require to show the document in
original and submit the recent passport size photo,and get the photocopies
attested before submitting.
2. enquire for the person who deals with the aspects
3. he will give you a form and ask you to submit the form after filing along
with necessary documents.
5. finaly the process ends getting the form signed by a person who already
has a account in that bank.

PLACE
we are everywhere
in all corners of india.
Why they select this place as branch?
1 The selectionofa suitable place forthe establishmentofa branchissignificantwith
2 the view point of making place accessible.
3 Thesafetyandsecurityprovisionsa
4 Convenienttoboththe parties, such as theusersand thebankers
5 Infrastructurefacility
6 Nearto station andlocatedons.v.road well crowdedarea.
7 Marketcoverage

BRANCHES AND ATMS

First private sector bank in the country to achieve the milestone
Largest branch network among private sector banks of 4050 branches
Also inaugurates 1000th self-service kiosk for cash deposit branch
Longest working hours from 9am 6pm. Specialised branches open
from 8am to 8pm
First bank in the country with 100 digital Touch Banking branches,
available 24x7, on all days
52% of the branches are dedicated to serving rural and semi-urban
customers
Opens over two million accounts under Pradhan Mantri Jan-Dhan
Yojana the highest among private sector banks

PHYSICAL EVIDENCE
The Real and material assete of bank
It includes signage, reports, punch line, other tangibles employees dress
code, etc.
The companys financial reports are issued to the customers to emphasis or
credibility.
Signage : Each and every bank has its logo by which person can identify the
company. It creates visualization and corporate identity for the banks.
Tangibles : Banks give pens, writing pad to the customers.
Punch line : Depicts the philosophy and attitude of the bank. Banks have
influential punch lines to attract the customers.

PEOPLE
One on Whom Bank
Depends
Employees And Customers :
1. Values its employees
2. Provide training programme to employees
. Back To Basic
3

Special greviance cell for both

Customers service committee

BOARD OF DIRECTORS AND

CHAIRMAN
MR. MK SHARMA

MR. DILIP CHOKSI

QUESTIONS

THANK YOU