A PROJECT REPORT ON

CUSTOMER LOYALTY TOWARDS

LOGISTICS IN SAFE EXPRESS PRIVATE
LIMITED

Mr. Dhananjay Bhaskar Garje

Roll No. O403
MMS (2014-2016)

ABOUT SAFE EXPRESS :

Safe Express was started in 1993.
Pawan Jain (Chairman and Managing Director Safexpress), Anil Sayal
(General Manager Safexpress).
Safexpress started its business as a door-to-door service in 1995 with 4
routes, 9 offices, 12 container mounted vehicles and 20 employees.
Safexpress' door-to-door services include niche products like DoD and
To-Payfreight.
In 1996 Safexpress opens super hubs at Delhi, Mumbai and Bangalore.
Next year Safexpress launches Integrated Logistics Services. Our first
ILS client is NIIT; the first international ILS account is signed with Hilti
from Europe.
Spurred on by a surging domestic economy, Safexpress extends its fleet to
250 and number of stations to 290. Safexpress Private Limited emerges as
an independent entity

SAFEXPRESS SERVICES
EXPRESS
SAFEAIR
ILM
CONSULTING
DRAFT ON DELIVERY
ALL RISK COVER
SAFEBOX

Trends in Mutual funds

Though Indias savings rate has been between
30-35 percent since last few years, investment in
mutual funds have been minimal as compared to
other avenues for investment
Mutual fund business follows a business to
business model (B2B) rather than a business to
consumer (B2C) model
Theres a shift with the changing demographic
profile of the Indian population

 New products are being launched (for example,

products being linked to pensions)
Financial awareness and literacy initiatives for
investors both by the industry and the regulator
The duty of expanding the market falling on the
distributors (to convince and guide the investors
about using mutual Funds).
Reaching out to beyond-15 cities, increasing in
geography.

PROBLEM STATEMENT
To A Study On Customer Loyalty Towards Logistics
In Safe Express Private Limited

RESEARCH OBJECTIVE
To know about the demographic profile of the customers.
To Study the service usage behavior of customers.
To study the customers opinion about the various services
provided by
Safe Express Ltd. and the customer loyalty.
To provide suggestions to safe express limited for further
improvement.

RESEARCH HYPOTHESIS
Set-1:
H0: There are no customers loyal towards
logistics in Safe Express Pvt Ltd.
H1: There are customers loyal towards logistics
in Safe Express Pvt Ltd.

RESEARCH METHODOLOGY
RESEARCH DESIGN
Descriptive designs.
Data Collection
Primary Data: Questionnaire
Secondary Data: Collected from Books,
Safexpress data,journals,Internet.

DATA ANALYSIS

Association with Safe Express

Association with Safe Express

No. of Respondents

Percentage

Less than 3 Years

55

55

3 to 5 Years

22

22

5 to 7 Years

12

12

7 to 10 Years

More than 10 Years

100

100

Total

Association With Safe Express

60
50
40

No. of

30
20
10
0

Express

Warehouse

3 P'L

DOD

 Service Utilization
Services Utilized

No. of

Percentage

Respondents
Express

56

56

Warehouse

17

17

3 P'L

11

11

Draft on Delivery (DOD)

14

14

Check on Delivery

100

100

Total

Service Utilized
60
50
40

Percentage

30
20
10
0

Express

Warehouse

3 P'L

DOD

COD

Hypothesis Set-1:
H0: Mutual funds industry is not showing any improvements then its
past performances.
H1: Mutual funds industry is showing improvements then its past
performances.
Q5. Percentage of investors in Mutual Funds

Hypothesis Testing: Based on the responses to the question above it

can be noted that there is an increase in the number of people
investing in mutual funds which shows that MF industry is growing.
Hypothesis H0 is rejected and H1 is accepted

FINDINGS
There are more investors in the age group of 30-35
and are usually graduated or post graduated.
People usually prefer other saving avenues rather
than investing into MFs.
There is less awareness and literacy about MFs in
Indian investors.
The main motive of investing in MFs in tax benefits.
The service given by MF providers is still poor and
not up to the mark.
Government has taken up various initiatives to
increase the acceptance towards MFs.

RECOMMENDATIONS
There should be certain measures to control the risk factor which
will enable people to invest into mutual funds more frequently.
Many more technological developments should be made on a
regular basis which will ease the work and help the industry grow.
The trends should be published for public referral.
More and more investor education and investor awareness
initiatives should be taken to make sure people invest more in
mutual funds.
The Mutual fund industry needs to have an outside-in
perspective as compared to inside-out perspective.
Understanding investors needs should be followed by a product
channel alignment.
A number of change catalysts discussed in the previous section like
technology, investment in B-15 cities, investment adviser etc. would
be required to help ensure the overall objective of prudent growth
and profitability.

CONCLUSION
The past developments and the future upcoming trends
indicate that Mutual Fund industry is suppose to grow at a
high pace and shall have more products to offer.
However, despite the potential offered by the mutual funds
industry, there still remain some key challenges faced by
the industry which have had an impact on growth.
The key to combating these challenges is to ensure a wider
distribution reach to widen the existing base of the
industry.
Additionally, there needs to be an improvement in overall
investor awareness through strategic initiatives and
investor education drives to drive growth.