Ecolibrium

Energy Pvt.
Ltd.
End-to-end energy
management
solutions

Group C3
Ranadip Sikdar
Pradeep Barola
Deepanshu Kathuria
Sanyam Sudan
Sachin Ganeshan
Yeda Usha Sai

About
Ecolibrium
Industry: Industrial Energy Management Solutions(IEMS) using Data
Analytics

EMS Revenue(In Rs Thousand Crores)

18
16
14
12
10
8
6
4
2
0

CAGR:
18%

Parameter

2014-15

Total Income

64135451

Total Expenditure

82830719

Profit/Loss Before Depreciation

and Tax
Operating Profit Margin

-10292075
-12%

Profit/Loss after Tax

Net Profit Margin

-18695268
-23%

2013 2014 2015 2016 2017 2018 2019 2020

EMS Revenue(In Rs Thousand Crores)

2013-14 Net Change

3052865
1
110%
4857687
3
71%
1229683
6
-16%
-25%
1813405
4
3%
-37%

Industry Analysis: Key Drivers &

Competitors
40% of electricity use in India
is from Industrial Consumers
2X the projected growth rate
in coming 2 decades in India
50% higher proportion of
Energy in total costs of
production as compared to the
Developed World
Established Players

Schneider Electric SE
Siemens AG
General Electric Company
Honeywell International

Startups
Compan
y
Ecolibriu
m
LogicLad
der

Revenu
e
(In
Crores)

Market Share in
Indian EMS
Market(%)

6.41

0.08

17

0.21

4 P`s Strategy
Place

Product
1. Existing: Smart SenseMeter+, Energy Trading,
Furnace
2. New product range
meeting industry specific
products e.g. Aluminium,
Cement industries

Price

1. Increased focus on areas

with high manufacturing
concentration e.g. GIDC
Vatva, Ankleshwar &
Jhagadia
2. Upcoming power plant
industries

4 P`s

1. Lower initial price &

variable charges on
achieved savings from the
clients

Promotion

1. Participation at national
level conference & seminars
related to energy
management
2. Tie-ups with equipment
suppliers

Marketing Strategy
1. Industry Segmentation
Annual
States

Industry

Consumpt
ion
(in GWh)

% of Total
Consumption in
the State

Himachal
Pradesh
Punjab
Rajasthan
Uttar Pradesh

Cement
Textile
Cement
Aluminium
Mineral Oil and

533
1652
2188
6609

39%
40%
27%
57%

Gujarat
Madhya

Petroleum

5145

26%

Pradesh
Maharashtra
Chhattisgarh
Andhra

Cement
Steel
Steel

2104
3195
8766

31%
26%
84%

Pradesh
Karnataka

Chemical
Cement
Mineral Oil and

3457
1198

22%
19%

Kerala
Tamil Nadu
Puducherry
Odisha
West Bengal
Jharkhand

Petroleum
Textile
Chemical
Aluminium
Steel
Steel
Mineral Oil and

285
4220
327
13294
1405
4805

16%
31%
56%
72%
47%
78%

Assam

Petroleum

527

46%

> Size: MSMEs

> Location: Electricity
consuming
states
> Industry: Cement,
Aluminium,
Steel

Marketing Strategy
2. R&D and Industry specific products & prototypes
3. Dedicated business development department
1. Strategic collaboration with OEM`s
2. Strategic collaboration with Engineering consultancy
companies
4. Power distribution companies
1. Distribution companies nearby Gujarat
> Uttar Gujarat Vij Company Ltd. (UGVCL)
> Dakshin Gujarat Vij Company Ltd. (DGVCL)
2. New and Upcoming
Power Plants
Planned
S.
No.

Company

Installed
capacity

Type

Location

Aarti Steels

(MW)
500MW

Coal Fired

Gantikhal, Athagarh
Pandarak, Barh

ABG Cement

12MW

Coal Fired

district

5. Solutions for Smart city development & tie-up with the

Government