SERVICESC

Group B4
APE

Infinit Lounge Bar & Fine

Dining

Jungle the restaurant Hotel

Pai

2724/C, Bangalore Nilgiri

Road, Mysuru, Karnataka
570001

Hotel Pai Vista, Mysore, 35/A,

Bangalore-Nilgiri Road,
Mysuru, Karnataka 570001,
India

Service Scape Elements - Jungle, Hotel Pai

Facility Interior
Facility exterior
Exterior Design: vast spaces, flora, hotel brand,
lobby with paintings
Signage: Parking directions, vehicle assistance
parking
Parking: Vast space, 2 and 4 wheeler, valet
parking
Surrounding environment:

Interior Design: jungle theme based

Equipment: jungle theme cushioned chair for
adults and children, table for couples, families
and parties, copper glasses,
Layout:

Other Tangibles:
themed menu card, employee uniform forest
guards, newspaper/magazines in waiting
area, crockery

Service Scape Elements Infinit

Facility Exterior

Facility Interior:

Exterior design: vast space, flora,

open air, hotel brand.

Internal design: Bar, Open air as well

as closed space and separate room,
lounge.

Signage: Parking Direction, valet

parking.
Parking: 2 and 4 wheeler.
Surrounding Environment: Scenic
view, music etc.

Equipment: Crockery, Sofa and

cushion, Marble table, Jute chair.
Layout

Other Tangibles: Menu Card and

Employee uniform

Roles of the Servicescape

Jungle
Package

Infinit

fine dining restaurant with

Bar.
Conveys elite dining,
friendly staff

Theme based fine dining

restaurant with optional buffet.
Conveys elite dining, friendly staff

Socializer
Employee and customer contact
at the greeting point.
Office parties due to buffet being
available.

Differentiator
The only jungle theme based
restaurant in the city of Mysore

Package

Socializer

different sit out options

based on requirement.

Differentiator

Dcor, Rooftop restaurant

Physical Environment dimensions

Jungle
Ambient Condition: Temperature cool,
Fragrance of flowers/pleasant, Relaxing
instrumental music, Noise at minimum.
Sign Symbol & Artefacts: Parking symbol,
lift sign, Inside life given direction,
washroom symbol, decors set to match
theme, jungle themed artefacts .
Space/Function: Comfortable seating, jungle
based seats & tables, ample parking space,

Infinit

Ambient Condition: Running AC inside

lounge, music in lounge, open air sit out
has television.
Sign Symbol & Artefacts : Parking symbol,
lift sign, Inside life given direction,
washroom symbol, elegant dcor.
Space/Function: Open air, closed shed,
lounge options, comfortable seating,
Privacy for families, TV for open air sit out

Internal Responses
Jungle
Cognitive: Elite dining,
theme based restaurant.

Infinit
Cognitive: Perception that its an
expensive restaurant and
generally preferred by foreigners.

Emotion: relaxing music,

Emotion: we went in day time,

Physiological: comfortable

Psychological: Overall good

sets the mood of soothing

dine.

seating, elevator, valet

parking all set to make less
effort for customer.

loved scenic view around the

restaurant, sober music.
seating arrangement, outside as
well as inside, Privacy, enough
space for walk, but lift capacity is
less.

Behaviour Responses
Jungle

Infinit

Individual
Behaviours(customer):
makes you want to stay
longer, affiliate one to make
orders based on theme,
customer feels delighted.

fine dine, stay longer and

makes want to come back
given the offers for repeat
customers.

Social Interactions:
at greeting point between
customers and hotel staff.
taking order
at the bar

Individual Behaviours(customer):

Social Interactions:

taking order
bar counter

Video Links
Jungle

Infinit

https://
drive.google.com/file/d
/0B8fHTLVHGI5WVTJpblE1W
GRpMk0/view?usp=sharing
https://drive.google.co
m/file/d/0B8fHTLVHGI5WS https
://drive.google.com/file/d/0B8fHTLVHGI5WU3FLZGFsMFlZdzg/vie
w?usp=sharing
GFBVTNoRjNCWWc/view?usp
=sharing

Thank You