Online Product Promotion

Concept
Site Categories for Promotion
Types of Online Product Promotion
Banner Ads

09/16/16 16:26

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of MIS, DU

Online Product promotion

Making customer aware of companys
products using internet.
Build customers awareness
Focus on vehicles not the not the message
Promotion can be positive & negative

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

Site Categories

Revenue supported site A

portal is a web site that many
people can visit and use to explore
and participate on the internet. It
provides initial entry on the web
along with specialize content and
other services.

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

Site Categories

Publishers site
A site whose primary focus
is selling ads space as a
means of revenue.

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

Site Categories

Marketers site
A site whose primary
focus is selling products
or services for revenues
09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

Online Promotion
Banner ads
Banner exchange
Referral site
Search engine placement
Spam e-mail
Targeted e-mail
Opt in e-mail

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

Banner ad
A banner ad is a graphic display on a
web page used for advertising. It is
linked to the advertisers web site so
that a person clicking on it will be
transported to the advertisers web
site.

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

Banner Vocabulary
Ad click
Banner
Coalition for advertising

supported information and

entertainment (CASIE)
Clickthrough
Cost per click (CPC)
09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

Banner Vocabulary
Hit
Impression
Log file

Tracks action, source of visitors, how

often they visit, how to they navigate,
duration of stay
Page view
Unique users
Visits
09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

 Hit

Banner Vocabulary

Each instance of web server sending

a file to a browser.
Hits are recorded in the log file
Hits are generated for every
elements of the requested page
Hit measures servers workload
hits are poor guide to traffic
measurement because hits represent the
element requested no t the no. of visitors
09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

10

Log File
A server log is a log file (or several files) automatically created and
maintained by a server of activity performed by it.
1.
2.
3.
4.
5.
6.
7.
8.
9.

Information about the request

Client IP address,
Request date/time,
page requested,
HTTP code,
Bytes served,
User agent,
Rreferer are typically added.
These data can be combined into a single file, or separated into distinct logs, such as an
access log, error log, or referer log.

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

11

Effective banner ads

1.
2.
3.
4.
5.
6.
7.
8.
9.

Questions
Call to action
Refreshed banner
Standard sizing
Minimal file size
Animation
No false claim
Visual quality
Obvious hyperlink

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

12

Finding a banner Ad Space

Objective
Precisely target the market
High clickthrough
-Portal does not ensure specific target market but
high visibility
Targeted placement
Use of rate card

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

13

Finding and selecting a

banner Ad Space
1. Browser- use a portal
2. Link to ad information
3. Identify run-of-the-site
4. Is the ad place suitable for you?
Why? Why not?

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

14

Finding and selecting a

banner Ad Space
. http://www.yahoo.com/
2. http://search.yahoo.com/search?p=Ad+space&fr=FP-tab1

web-t-276&toggle=1&cop=&ei=UTF-8
3. http://www.adspaceforums.com/
4. http://www.adspaceforums.com/forumdisplay.php?
s=24280c79df85999ba60053bc87550611&f=2
5. http://www.inet-traffic.com/?key=google

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

15

Ad Representatives

Ad agencies that develop

ad and find suitable space
for the clients are known
as ad representative

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

16

Ad Representatives
Exercise : Visit an ad rep.

http://www.247media.net
Find the open Advertiser

1. What is it?
2. Benefits
3. Find the rate card or pricing list
4. Examine the rate

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

17

Banner Ad Positioning
At the top of the page?
At the Bottom?
Any place in between?
Left or Right?
Dependant on
1. Speed
2. Color combination
3. Structure of the front page
Common placement is left margin at the bottom.
1.
2.
3.
4.

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

18

Tracking
Banner ad tracking is a device by which effectiveness of the banner ad is
measured
Tracking components
Total No. of impression
Number of clickthrough
What did the user do
Trackers can identify
No. and percentage of visitor
The type of operating systems
Traffic by hour, day----------

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

19

Tracking

How to get tracking services

Tracking free?
Add some HTML coding provided by tracker to the page of the
web site you want to track
Data stored tracking service providers server
Tracking services are less powerful than log analysis tool
Visit http://www.webstat.com
Try to see some report
Try to create some report

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

20

Banner Exchange

A process of placing banner ad

to the web of complementary
but not competing companys
web site on a mutual
understanding

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

21

Banner Exchange Program

A site owner agrees to display banner ad
on his site to earn credit is time the ad is
viewed. This accumulated credits are used
to pay for displaying his ad in others site
who signed the exchange program.
Visit http://www.bannerexchange.com

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

22

Referrer Program
Its an arrangement whereby one party pays
another for traffic sent to their site.
Used tools
Special URL
Special account name
Page redirection

09/16/16 16:27

Dr. Md. Abdul Hannan Mia FCMA,

Professor, Department of

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