INTRODUCTION

Introduced in 1905, but it came to India in

1948.
Dairy Milk was launched in Bournville, UK.
Dairy Milk had become Cadburys best
selling chocolate, and quickly became a
market leader.
Mission: Working together to create
brands people love.
Positioning strategy: The perfect
expression of parental love.

CONTROVERCY
In 2003 some packets of Cadbury
Dairy Milk were found to be infested
with worm.
Suffered loss of sales of 3-5%.
Prevention taken:
Compensation provided to the
customer who had bought the
worm-infested chocolate.
Double packaging done
Brand Ambassador: Amitabh

CAMPAIGNS
Just for Kid - Kid in all of us
:Children in every adult
After the introduction of Kit Kat by
Nestle to the market
Real taste of life - Real taste of
everyone's life : Brand proximity
with the common man.

 Real Taste of Life with the girl dancing

on the cricket fields means life is for
enjoyment.
Meetha school To Carter the taste bud
of the Consumers by introducing variants
like Fruit & Nut, Crackle, Roast Almond,
Papu pass hogeya for joyous group
Celebrations with a Cadbury Dairy Milk