Home Automation

Presented by:
Shehan Latif

2012-EE-508

Aneeq Anjum

2012-EE-511

Bilal Sahi

2012-EE-522

Presented
to:
Muhammad Usama

Executive Summary:
Companys Name:

Authome

Slogan: More intelligent more secure

Home at your fingertip
Alert of any emergency.
Surveillance of your property.

Mission Statement:
We will give your home the intelligence
it deserves. Authome believes that
Customer Service is crucial to the
Company's success. Smarter home to
smarter people.

Vision Statement:
Authomes vision is to provide
good quality service with
reasonable price. First time in
Pakistan, you are able to get
your home automated.

Form of Ownership
Partnership
A partnership is an association of
two or more people who co-own a
business for the purpose of
making a profit.

Managerial Hierarchy:
Bilal Sahi (Head and Distribution Manager)
Shehan Latif (Accounts Manager)
Aneeq Anjum (Marketing Manager)

The Partnership Agreement

Purpose of the business.
Domicile of the business.
Duration of the partnership.
Names of the partners and their legal addresses.
Contributions of each partner to the business.
Agreement on how the profits or losses will be
distributed.

The Partnership Agreement

(contd)
Agreement on salaries or drawing rights against
profits for each partner.
Procedure for expansion through the addition of
new partners.
Distribution of the partnerships assets if the
partners voluntarily dissolve the partnership.
Sale of the partnership interest.
Absence or disability of one of the partners.

The Partnership Agreement

(contd)
Voting rights.
Decision-making authority.
Financial authority.
Handling tax matters.
Alterations or modifications of the partnership
agreement

Feasibility Analysis
Feasibility:A state of work being conveniently done

Types of Feasibility
Product Feasibility
Market/Industry Feasibility
Organizational Feasibility
Financial Feasibility

Product Feasibility:
There are two main elements in Product Feasibility

Desirability :Depends upon How our product attract

people and how many people want our product to use in their homes.

Demand :Depends Upon the rate of sale of Our Product

and availability in market .

Industry feasibility:
Industry Attractiveness :

Including our efforts by which we industry offers us their

investment and work on bulk basis

Market Attractiveness :

How we can present our Product into market and

attract People

Organizational Feasibility:
Management skill :

Data is managed and everything is well orgnized

like updation of data.

Resources Sufficiency :
Our resources are not limited to stop our work or
delay the orders

Financial Feasibility Analysis:

Amount Invested: Similar Businesses: Money Borrowing/ Further Investment

Key success factors:

Intelligence Technology
Price
Quality
User friendly
Security n Safety

Industry analysis:
As our business is unique in its own
nature
Our competitors are some electronics
companies but they are providing this
service only for industries so far.
World is moving towards Modernization &
Advancements. And Authome can have a
great business as a unique business of its
kind with a price benefit also.

Market analysis:
Geographic

Lahore, Gujranwala, Faisalabad

Demographic

Modern technology lovers, people

recommending smarter life

Psychographic

Everyone desires to be showing good and

differentiated homes and offices.

Behavioral

use in occasion (Eid, birthday )

Target market:
Offices, Homes
Will enhance their personality and make their homes ,
modern, smarter in controlling and will make them feel
good and distinguished.
Pricing (Rs 20,000 Rs 30,000)

Income Investment

Industry Trend:

Marketing mix:
Product:
Price:
Promotion:
Placement:

Business Model:
Customer
interference

Strategic
resources
Business
mission
Product scope
Basis of
differentiation

Core
strategies

Core
competencies
(handcrafted)
Strategic assets
(human
resource with
respect to
designing)

Suppliers
(Lahore art and
Drawing shop)

Partnership

Target
customers (art
loving people)
Pricing
structure (cost
based)