Assignment of Strategic Management

Made by :
Sarfraz Bhimani
01 MMS B
Deepika Dubey
04 MMS B
Jyoti Jadhav
07 MMS B
Kritika Rai
26 MMS B
Akshata Shanbhag
30 MMS B
Pooja Prasad
24 MMS A
Submitted to: Prof. Dipti Ambule

FIT MAP

An fit map is a diagnostic tool to identify your organisations competitive

advantage. It connects your organisationsvalue proposition to the activities of
your organisation that enable you to deliver this value proposition better than
any competitors.

The value chain analysis looks at the activities that reinforce the value
proposition. It is a group of integrated value-added activities that are provided
to the customer. It's easier for competitors to copy a company's value
proposition but not it's value chain. The image below on the shows the value
chain for Crown Cork and Seal.

FIT MAP

ERRC Grid
Eliminate-Reduce-RaiseCreate

Eliminate-Reduce-Raise-Create Grid (ERRC Grid)

Forces managers to systematically pursue
differentiation and low cost by answering the
following questions based on non customers
insights gained using the four Paths Framework.
It is easily understandable by managers at any
level, the ERRC grid creates a high level of
engagement

Which of the factors

that the industry
takes for granted
should
be???

Which of the
factors should be
reduced well above
the industrys
standard???

Which of factors
should be raised
well above the
industry
standard???

Elimina
te

Reduce

Raise

Create
Which of the
factors should be
create that the
industry has never
offered???

EXAMPLE: DISNEY LAND

 Animal (Horse cart)

Dance shows
Huge rides
Cost

Laser shows

c
More cartoon
characters

EXPLAINATION

Horse cart can be eliminate

As the target market are children or kids they can reduce the dance shows
which would also lead in reduction of cost.
Laser shows can be raise with the music
Most of the Water laser shows with cartoon characters
(Tom And Jerry fights can be shown through laser shows i.e. these characters can be drawn on
fountain water by laser
More cartoon character can be add
1. Noddy soft toy and its yellow red car for riding
2. Thomas and engine trains for carrying people
3. Bod The builders five vehicles

STRATEGIC ANALYSIS CANVAS

The strategy canvas is a high level depiction of current and future strategic position based on the key Blue
Ocean principles; it helps strategists examine value creation, value capture and opportunity.

The Strategy Canvas:

Graphically depicts your, and your competitors, value elements (value proposition investments).

Suggests areas of opportunity on which to escape/eliminate competition.

Captures the current and future state of activity within a marketspace.

Documents current and future competitive investment.

Value Elements:

are those value creating components an organization invests in including resources, processes and capabilities
and entails strategic choices and strategic intent.

Value Elements:

can be derived from direct or indirect analysis of an organization.

help form the basis for value creation and value capture.

can be used for the basis of differentiation and competition.

are a high level graphical depiction used to communicate strategic intent.

require a deliberate choice for the allocation of organization resources.

change over time with the adaptation of value propositions and strategy.

STRATEGIC ANALYSIS CANVAS

Here is an example of Mercedes automobile depicting its chosen value

elements for its unique strategy canvas in relation to one selected key
competitor i.e. Rolls Royce .
10
9
8
7
6

value rating

5
Rolls Royce
4

Mercedes

3
2
1
0
prestige

comfort

appearance
value elements

handling

price

STRATEGIC ANALYSIS CANVAS

This example clearly shows how Mercedes, by focusing on only five factors
prestige, comfort, appearance, handling & price has succeeded in
differentiating itself from other competitors.

Mercedes is much more good as compared to Rolls Royce in terms of

appearance, looks, the ease of handling it& so price is high. While Rolls Royce
gives a better comfort, price range and even has a good prestige as compared
to Mercedes.